Beauty Makeup Audience in Germany
Beauty Makeup has an estimated audience of 2,254,547 people in Germany. 72.0% are female, 28.0% are male, average age 29.7. Top regions: Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Sephora, Makeup Tutorials, Natural skin care, Natural foods, Anti-aging cream.
The average Beauty Makeup fan in Germany is 29.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Sephora, Makeup Tutorials, Natural skin care, with strongest over-indexing on Sephora (6.7× the country average). Demographically, the Beauty Makeup audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Beauty Makeup fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 29.7 |
| Estimated audience size | 2,254,547 |
Audience persona
The typical Beauty Makeup fan in Germany is more female, around 29.7 years old, with strong Sustainability tendencies and a notable affinity for Sephora.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 124,043 | 0.57× |
| Baden-Württemberg | 107,058 | 0.35× |
| Nordrhein-Westfalen | 97,691 | 0.2× |
| Brandenburg | 92,404 | 1.32× |
| Rheinland-Pfalz | 91,685 | 0.81× |
| Hessen | 87,371 | 0.51× |
| Thüringen | 81,945 | 1.43× |
| Bayern | 79,316 | 0.22× |
| Sachsen | 77,227 | 0.7× |
| Saarland | 70,832 | 2.56× |
| Bremen | 68,834 | 3.57× |
| Schleswig-Holstein | 68,415 | 0.85× |
| Berlin | 67,209 | 0.67× |
| Hamburg | 44,483 | 0.87× |
| Sachsen-Anhalt | 28,778 | 0.49× |
| Mecklenburg-Vorpommern | 25,310 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 6.7× | Shopping |
| Makeup Tutorials | 6.91× | Beauty & Wellness |
| Natural skin care | 5.49× | Beauty & Wellness |
| Natural foods | 4.02× | Food & Beverages |
| Anti-aging cream | 4.37× | Beauty & Wellness |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Eye shadow | 4.71× | Beauty & Wellness |
| Gina Tricot | 5.29× | Fashion & Accessoires |
| Lieferando.de | 2.13× | Food & Beverages |
| Livemusic | 2.62× | Music & Radio |
| Fressnapf | 2.93× | Shopping |
| Eye liner | 4.58× | Beauty & Wellness |
| Gigi Hadid | 8.31× | Fashion & Accessoires |
| Ryanair | 1.99× | Travel & Leisure |
| Artificial nails | 3.9× | Beauty & Wellness |
| MAC Cosmetics | 7.47× | Beauty & Wellness |
| Lip gloss | 4.23× | Beauty & Wellness |
| Personal care | 2.32× | Health |
| Louis Vuitton | 2.51× | Fashion & Accessoires |
| Eyelash extensions | 3.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Indulgence | JOY | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| China | 8.4% |
| Italy | 5.1% |
See Beauty Makeup audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Beauty Makeup have in Germany?
Beauty Makeup has an estimated audience of 2,254,547 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Beauty Makeup fans?
72.0% of Beauty Makeup fans are female, 28.0% are male, with an average age of 29.7 years.
Which brands do Beauty Makeup fans like most?
Beauty Makeup fans show strongest brand affinity for Sephora (6.7×), Makeup Tutorials (6.91×), and Natural skin care (5.49×) over the country average.
Where do Beauty Makeup fans live in Germany?
Beauty Makeup fans in Germany are most concentrated in Niedersachsen (reach 124,043), Baden-Württemberg (reach 107,058), and Nordrhein-Westfalen (reach 97,691). These three regions account for the largest share of the active audience.
What other brands do Beauty Makeup fans also like?
Beyond Beauty Makeup itself, the audience over-indexes on Makeup Tutorials (6.91×), Natural skin care (5.49×), Natural foods (4.02×), and Anti-aging cream (4.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty Makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.