Cosmetics Audience in Germany
Cosmetics has an estimated audience of 20,134,027 people in Germany. 70.0% are female, 30.0% are male, average age 38.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Makeup Tutorials, Makeup brush, Manicure & Pedicure, Makeup Lessons, Beauty tips.
The average Cosmetics fan in Germany is 38.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Makeup Tutorials, Makeup brush, Manicure & Pedicure, with strongest over-indexing on Makeup Tutorials (1.74× the country average). Demographically, the Cosmetics audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 38.5 |
| Estimated audience size | 20,134,027 |
Audience persona
The typical Cosmetics fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Makeup Tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 3,669,500 | 1.13× |
| Baden-Württemberg | 2,627,945 | 0.96× |
| Nordrhein-Westfalen | 2,605,262 | 0.59× |
| Niedersachsen | 1,988,393 | 1.02× |
| Hessen | 1,469,466 | 0.96× |
| Berlin | 1,222,028 | 1.36× |
| Sachsen | 1,164,296 | 1.18× |
| Rheinland-Pfalz | 920,485 | 0.91× |
| Brandenburg | 746,463 | 1.2× |
| Schleswig-Holstein | 704,826 | 0.97× |
| Hamburg | 554,846 | 1.22× |
| Sachsen-Anhalt | 518,018 | 0.99× |
| Thüringen | 498,611 | 0.97× |
| Mecklenburg-Vorpommern | 401,242 | 1.04× |
| Saarland | 182,724 | 0.74× |
| Bremen | 130,386 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup Tutorials | 1.74× | Beauty & Wellness |
| Makeup brush | 1.71× | Beauty & Wellness |
| Manicure & Pedicure | 1.71× | Beauty & Wellness |
| Makeup Lessons | 1.76× | Beauty & Wellness |
| Beauty tips | 1.66× | Beauty & Wellness |
| Long Lashes | 1.5× | Beauty & Wellness |
| Pink Lipstick | 1.63× | Beauty & Wellness |
| Pretty Nails | 1.72× | Beauty & Wellness |
| Microblade technology | 1.5× | Business & Career |
| Huda Beauty | 1.62× | Beauty & Wellness |
| Iran University of Science and Technology | 1.96× | Business & Career |
| Footloose (2011 film) | 2.23× | Movies & TV |
| Gel nails | 1.5× | Beauty & Wellness |
| FentyBeauty | 1.51× | Beauty & Wellness |
| Legally Blonde | 1.61× | Movies & TV |
| Airbrush makeup | 1.59× | Beauty & Wellness |
| Anastasia Beverly Hills | 1.56× | Beauty & Wellness |
| Prosthetic makeup | 1.62× | Beauty & Wellness |
| Jeffree Star | 1.61× | Beauty & Wellness |
| Makeover | 1.77× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sports Activity | POWER | 1 |
| Tradition | CONSERVATISM | 1 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in Germany
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
- Eyebrow (3,648,939)
Frequently asked questions
How many fans does Cosmetics have in Germany?
Cosmetics has an estimated audience of 20,134,027 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Cosmetics fans?
70.0% of Cosmetics fans are female, 30.0% are male, with an average age of 38.5 years.
Which brands do Cosmetics fans like most?
Cosmetics fans show strongest brand affinity for Makeup Tutorials (1.74×), Makeup brush (1.71×), and Manicure & Pedicure (1.71×) over the country average.
Where do Cosmetics fans live in Germany?
Cosmetics fans in Germany are most concentrated in Bayern (reach 3,669,500), Baden-Württemberg (reach 2,627,945), and Nordrhein-Westfalen (reach 2,605,262). These three regions account for the largest share of the active audience.
What other brands do Cosmetics fans also like?
Beyond Cosmetics itself, the audience over-indexes on Makeup brush (1.71×), Manicure & Pedicure (1.71×), Makeup Lessons (1.76×), and Beauty tips (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.