FentyBeauty Audience in Germany
FentyBeauty has an estimated audience of 615,383 people in Germany. 78.6% are female, 21.4% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Harry Potter, Bobbi Brown, Euphoria.
The average FentyBeauty fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Harry Potter, with strongest over-indexing on Borussia Dortmund (2.36× the country average). Demographically, the FentyBeauty audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of FentyBeauty fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 27.8 |
| Estimated audience size | 615,383 |
Audience persona
The typical FentyBeauty fan in Germany is more female, around 27.8 years old, with strong Individualism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,527 | 1.31× |
| Bayern | 113,110 | 1.14× |
| Baden-Württemberg | 98,823 | 1.18× |
| Hessen | 61,946 | 1.32× |
| Niedersachsen | 56,975 | 0.95× |
| Berlin | 39,168 | 1.42× |
| Rheinland-Pfalz | 32,321 | 1.05× |
| Sachsen | 19,919 | 0.66× |
| Schleswig-Holstein | 19,825 | 0.9× |
| Hamburg | 17,908 | 1.29× |
| Brandenburg | 14,580 | 0.76× |
| Sachsen-Anhalt | 10,678 | 0.67× |
| Thüringen | 9,616 | 0.61× |
| Mecklenburg-Vorpommern | 7,083 | 0.6× |
| Bremen | 6,818 | 1.3× |
| Saarland | 6,292 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.36× | Sports |
| Shopping | 2.07× | Shopping |
| Harry Potter | 2.26× | Movies & TV |
| Bobbi Brown | 14.71× | Beauty & Wellness |
| Euphoria | 2.82× | Movies & TV |
| Makeup brush | 7.22× | Beauty & Wellness |
| TikTok | 2.24× | Internet & Social Media |
| Sports | 1.91× | Sports |
| Tagesschau | 2.3× | Movies & TV |
| Design | 2× | Home & Garden |
| Makeup Tutorials | 5.64× | Beauty & Wellness |
| Airbnb | 2.74× | Travel & Leisure |
| Arts and music | 1.72× | Arts & Culture |
| Hair dryer | 6.24× | Beauty & Wellness |
| Artificial nails | 5.56× | Beauty & Wellness |
| Eye shadow | 5.77× | Beauty & Wellness |
| Hair iron | 6.58× | Beauty & Wellness |
| Hair straightening | 5.45× | Beauty & Wellness |
| Dog collar | 3.64× | Pets & Animals |
| Fitness and figure competition | 4.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.35 |
| Sustainability | BALANCE | 1.7 |
| Creativity | OPEN | 1.66 |
| Design Affinity | PREMIUM | 1.64 |
| Luxury Orientation | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 9.0% |
| France | 5.1% |
See FentyBeauty audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does FentyBeauty have in Germany?
FentyBeauty has an estimated audience of 615,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FentyBeauty fans?
78.6% of FentyBeauty fans are female, 21.4% are male, with an average age of 27.8 years.
Which brands do FentyBeauty fans like most?
FentyBeauty fans show strongest brand affinity for Borussia Dortmund (2.36×), Shopping (2.07×), and Harry Potter (2.26×) over the country average.
Where do FentyBeauty fans live in Germany?
FentyBeauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,527), Bayern (reach 113,110), and Baden-Württemberg (reach 98,823). These three regions account for the largest share of the active audience.
What other brands do FentyBeauty fans also like?
Beyond FentyBeauty itself, the audience over-indexes on Shopping (2.07×), Harry Potter (2.26×), Bobbi Brown (14.71×), and Euphoria (2.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FentyBeauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.