Rascasse Audience Intelligence

FentyBeauty Target Market in Germany

A data profile of the people who buy, follow and care about FentyBeauty in Germany — modelled from more than twelve digital signal sources. FentyBeauty has an estimated audience of 610,203 people in Germany.

#32among Cosmetics in Germany#1309among Brand in Germany#164in Beauty & Wellness

The average FentyBeauty fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shopping, Borussia Dortmund, Bobbi Brown, with strongest over-indexing on Shopping (2.07× the country average).

Demographically, the FentyBeauty audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FentyBeauty fan in Germany is more female, around 27.8 years old, with strong Extroversion tendencies and a notable affinity for Shopping.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FentyBeauty profile in Germany.

Audience size
610K
in Germany
Gender
78.6%♀
21.4% male
Age
27.8
average years
Country rank
#9961
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FentyBeauty

78.6% are female, 21.4% are male, average age 27.8.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for FentyBeauty audience in Germany
MetricValue
Female78.6%
Male21.4%
Average age27.8
Estimated audience size610,203
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the FentyBeauty audience in Germany
Age bracketShare%
16-1953%
20-2923%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

3.9%

of the worldwide FentyBeauty audience comes from Germany.

Worldwide audience distribution share by country for FentyBeauty
CountryShare
United States41.2%
United Kingdom9.0%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FentyBeauty audience in Germany is strongest.

Fig. 05

Top regions by affinity

FentyBeauty customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.37×
02Bremen~7K1.31×
03Hessen~60K1.29×
04Nordrhein-Westfalen~200K1.28×
05Hamburg~20K1.28×
06Baden-Württemberg~100K1.16×
07Bayern~100K1.12×
08Rheinland-Pfalz~30K1.04×
09Niedersachsen~60K0.95×
10Schleswig-Holstein~20K0.89×
11Saarland~7K0.88×
12Brandenburg~10K0.79×
13Sachsen-Anhalt~10K0.72×
14Sachsen~20K0.70×
15Thüringen~10K0.68×
16Mecklenburg-Vorpommern~8K0.67×
Fig. 06

Affinity by region

Affinity by region — FentyBeauty, Germany
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FentyBeauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FentyBeauty audience
#·InterestCategoryAffinity×
01Bobbi BrownBeauty & Wellness14.71×
02Makeup brushBeauty & Wellness7.22×
03Hair ironBeauty & Wellness6.58×
04Hair dryerBeauty & Wellness6.24×
05Eye shadowBeauty & Wellness5.77×
06Makeup TutorialsBeauty & Wellness5.64×
07Artificial nailsBeauty & Wellness5.56×
08Hair straighteningBeauty & Wellness5.45×
09Fitness and figure competitionSports4.52×
10Fashion showFashion & Accessoires4.21×
11Dog collarPets & Animals3.64×
12AirbnbTravel & Leisure2.74×
13Borussia DortmundSports2.36×
14TagesschauMovies & TV2.30×
15Harry PotterMovies & TV2.26×
16TikTokInternet & Social Media2.24×
17ShoppingShopping2.07×
18DesignHome & Garden2.00×
19SportsSports1.91×
20Arts and musicArts & Culture1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FentyBeauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FentyBeauty audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.53×
MindfulnessBALANCE2.22×
IndividualismJOY2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FentyBeauty audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FentyBeauty's target market in Germany?

FentyBeauty's target market in Germany covers an estimated 610,203 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FentyBeauty customers?

78.6% of the FentyBeauty audience are female, 21.4% are male, with an average age of 27.8 years.

03

Which brands do FentyBeauty fans like most?

FentyBeauty fans show strongest brand affinity for Shopping (2.07×), Borussia Dortmund (2.36×), and Bobbi Brown (14.71×) over the country average.

04

Where do FentyBeauty fans live in Germany?

FentyBeauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FentyBeauty fans also like?

Beyond FentyBeauty itself, the audience over-indexes on Borussia Dortmund (2.36×), Bobbi Brown (14.71×), Makeup brush (7.22×), and Harry Potter (2.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See FentyBeauty audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FentyBeauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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