Rascasse Audience Intelligence

Fitness and figure competition Audience in Germany

Name: Fitness and figure competition — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fitness and figure competition in Germany — modelled from more than twelve digital signal sources. Fitness and figure competition has an estimated audience of 4,806,064 people in Germany.

#698among Topic in Germany #93in Sports

The average Fitness and figure competition fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Natural bodybuilding, Female bodybuilding, Protein bar, with strongest over-indexing on Natural bodybuilding (18.11× the country average).

Demographically, the Fitness and figure competition audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fitness and figure competition fan in Germany is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Natural bodybuilding.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fitness and figure competition profile in Germany.

Audience size

4.8M

in Germany

Gender

56.3%♀

43.7% male

Age

35.0

average years

Country rank

#1121

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fitness and figure competition fans

56.3% are female, 43.7% are male, average age 35.0.

Fig. 02

Gender split

56.3%

Female

43.7%

Male

Demographic split for Fitness and figure competition audience in Germany
Metric	Value
Female	56.3%
Male	43.7%
Average age	35.0
Estimated audience size	4,806,064

Fig. 03

Age distribution

Age distribution of the Fitness and figure competition audience in Germany
Age bracket	Share	%
16-19		30%
20-29		21%
30-39		19%
40-49		18%
50+		11%

Fig. 04

Worldwide distribution

7.1%

of the worldwide Fitness and figure competition audience comes from Germany.

Worldwide audience distribution share by country for Fitness and figure competition
Country	Share
United States	19.4%
Brazil	16.1%
Germany	7.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fitness and figure competition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fitness and figure competition fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~60K	1.38×
02	Saarland	~70K	1.25×
03	Mecklenburg-Vorpommern	~100K	1.09×
04	Thüringen	~100K	1.05×
05	Sachsen-Anhalt	~100K	1.04×
06	Brandenburg	~100K	0.99×
07	Schleswig-Holstein	~200K	0.95×
08	Hamburg	~100K	0.95×
09	Rheinland-Pfalz	~200K	0.93×
10	Sachsen	~200K	0.92×
11	Berlin	~200K	0.90×
12	Hessen	~300K	0.88×
13	Niedersachsen	~400K	0.86×
14	Baden-Württemberg	~500K	0.82×
15	Bayern	~600K	0.79×
16	Nordrhein-Westfalen	~800K	0.75×

Affinity by region — Fitness and figure competition, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fitness and figure competition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fitness and figure competition audience
#	Interest	Category	×
01	Natural bodybuilding	Sports	18.11×
02	Protein bar	Food & Beverages	17.92×
03	Female bodybuilding	Sports	17.58×
04	Deadlift	Sports	15.76×
05	Professional bodybuilding	Sports	14.82×
06	Push-up	Sports	13.17×
07	Crossfit Training	Sports	12.14×
08	Bodybuilding & Fitness	Sports	11.23×
09	Aerobic exercise	Sports	10.59×
10	Squat (exercise)	Sports	10.43×
11	High-intensity interval training	Sports	10.35×
12	Fitness First	Sports	8.27×
13	General fitness training	Sports	8.20×
14	Barbell	Sports	6.98×
15	More Nutrition	Health	6.63×
16	Muscle	Health	5.96×
17	ESN	Health	5.63×
18	Muscle & Fitness	Sports	5.43×
19	Strength training	Sports	5.05×
20	Men's Fitness	Sports	4.92×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fitness and figure competition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fitness and figure competition audience · What stands out
Trait	Cluster	Score
Sports Activity	POWER	2.22×
Mindfulness	BALANCE	2.00×
Risk Appetite	THRILL	1.95×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fitness and figure competition audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.80×
Quality Awareness	PREMIUM	0.80×
Convenience Orientation	PREMIUM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fitness and figure competition have in Germany?

Fitness and figure competition has an estimated audience of 4,806,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fitness and figure competition fans?

56.3% of Fitness and figure competition fans are female, 43.7% are male, with an average age of 35.0 years.

Which brands do Fitness and figure competition fans like most?

Fitness and figure competition fans show strongest brand affinity for Natural bodybuilding (18.11×), Female bodybuilding (17.58×), and Protein bar (17.92×) over the country average.

Where do Fitness and figure competition fans live in Germany?

Fitness and figure competition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Fitness and figure competition fans also like?

Beyond Fitness and figure competition itself, the audience over-indexes on Female bodybuilding (17.58×), Protein bar (17.92×), Bodybuilding & Fitness (11.23×), and Push-up (13.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fitness and figure competition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fitness and figure competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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