Fitness and figure competition Audience in Germany
Fitness and figure competition has an estimated audience of 4,806,064 people in Germany. 56.3% are female, 43.7% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural bodybuilding, Female bodybuilding, Protein bar, Bodybuilding & Fitness, Push-up.
The average Fitness and figure competition fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural bodybuilding, Female bodybuilding, Protein bar, with strongest over-indexing on Natural bodybuilding (18.11× the country average). Demographically, the Fitness and figure competition audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Fitness and figure competition fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 35.0 |
| Estimated audience size | 4,806,064 |
Audience persona
The typical Fitness and figure competition fan in Germany is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Natural bodybuilding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 428,433 | 0.41× |
| Bayern | 348,660 | 0.45× |
| Baden-Württemberg | 303,499 | 0.46× |
| Hessen | 245,133 | 0.67× |
| Niedersachsen | 182,388 | 0.39× |
| Thüringen | 155,136 | 1.27× |
| Sachsen-Anhalt | 150,667 | 1.21× |
| Rheinland-Pfalz | 144,147 | 0.6× |
| Brandenburg | 139,645 | 0.94× |
| Berlin | 138,865 | 0.65× |
| Mecklenburg-Vorpommern | 137,676 | 1.5× |
| Saarland | 136,863 | 2.32× |
| Bremen | 129,273 | 3.15× |
| Sachsen | 125,428 | 0.53× |
| Schleswig-Holstein | 123,456 | 0.72× |
| Hamburg | 81,239 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural bodybuilding | 18.11× | Sports |
| Female bodybuilding | 17.58× | Sports |
| Protein bar | 17.92× | Food & Beverages |
| Bodybuilding & Fitness | 11.23× | Sports |
| Push-up | 13.17× | Sports |
| Crossfit Training | 12.14× | Sports |
| More Nutrition | 6.63× | Health |
| Aerobic exercise | 10.59× | Sports |
| Squat (exercise) | 10.43× | Sports |
| High-intensity interval training | 10.35× | Sports |
| ESN | 5.63× | Health |
| Professional bodybuilding | 14.82× | Sports |
| Strength training | 5.05× | Sports |
| General fitness training | 8.2× | Sports |
| Muscle & Fitness | 5.43× | Sports |
| Men's Fitness | 4.92× | Sports |
| Deadlift | 15.76× | Sports |
| Barbell | 6.98× | Sports |
| Muscle | 5.96× | Health |
| Fitness First | 8.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.97 |
| Individualism | JOY | 1.38 |
| Travelling | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
| Mindfulness | BALANCE | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 16.1% |
| Germany | 7.1% |
See Fitness and figure competition audiences in other countries
- Fitness and figure competition — United States
- Fitness and figure competition — United Kingdom
- Fitness and figure competition — France
- Fitness and figure competition — Italy
- Fitness and figure competition — Spain
- Fitness and figure competition — Brazil
- Fitness and figure competition — Japan
- Fitness and figure competition — South Korea
- Fitness and figure competition — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fitness and figure competition have in Germany?
Fitness and figure competition has an estimated audience of 4,806,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fitness and figure competition fans?
56.3% of Fitness and figure competition fans are female, 43.7% are male, with an average age of 35.0 years.
Which brands do Fitness and figure competition fans like most?
Fitness and figure competition fans show strongest brand affinity for Natural bodybuilding (18.11×), Female bodybuilding (17.58×), and Protein bar (17.92×) over the country average.
Where do Fitness and figure competition fans live in Germany?
Fitness and figure competition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 428,433), Bayern (reach 348,660), and Baden-Württemberg (reach 303,499). These three regions account for the largest share of the active audience.
What other brands do Fitness and figure competition fans also like?
Beyond Fitness and figure competition itself, the audience over-indexes on Female bodybuilding (17.58×), Protein bar (17.92×), Bodybuilding & Fitness (11.23×), and Push-up (13.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fitness and figure competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.