Muscle Audience in Germany
Muscle has an estimated audience of 5,033,664 people in Germany. 54.0% are female, 46.0% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Progressive rock, Malayalam, Natural rubber, Information sensitivity.
The average Muscle fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Progressive rock, Malayalam, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Muscle audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Muscle fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 37.4 |
| Estimated audience size | 5,033,664 |
Audience persona
The typical Muscle fan in Germany is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,200,007 | 1.09× |
| Bayern | 748,468 | 0.93× |
| Baden-Württemberg | 701,453 | 1.02× |
| Niedersachsen | 511,199 | 1.05× |
| Hessen | 360,386 | 0.94× |
| Rheinland-Pfalz | 271,123 | 1.08× |
| Sachsen | 248,511 | 1.01× |
| Berlin | 208,919 | 0.93× |
| Schleswig-Holstein | 187,522 | 1.04× |
| Brandenburg | 166,972 | 1.07× |
| Thüringen | 128,856 | 1× |
| Hamburg | 115,493 | 1.02× |
| Sachsen-Anhalt | 114,900 | 0.88× |
| Mecklenburg-Vorpommern | 85,807 | 0.89× |
| Saarland | 64,354 | 1.04× |
| Bremen | 44,221 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Progressive rock | 3.77× | Music & Radio |
| Malayalam | 6.41× | Politics & Society |
| Natural rubber | 1.75× | Cars & Mobility |
| Information sensitivity | 3.65× | Technology & Electronics |
| Graham Greene (actor) | 2.01× | |
| Catania | 4.37× | Travel & Leisure |
| Manado | 12.15× | Travel & Leisure |
| Hatten | 2.34× | Travel & Leisure |
| Caprivi Strip | 4.13× | |
| Jason Clarke (actor) | 1.85× | Movies & TV |
| Jaguar F-Pace | 2.49× | Cars & Mobility |
| The Equalizer | 1.89× | Movies & TV |
| Glashütte | 1.56× | Travel & Leisure |
| Homesteading | 2.21× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
| Stamp collecting | 1.7× | Home & Garden |
| Scratching post | 1.9× | Pets & Animals |
| Throne of Glass | 1.78× | Literature |
| Hostelworld | 1.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Sports Activity | POWER | 1.57 |
| Pet Ownership | JOY | 1.3 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Mindfulness | BALANCE | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
See Muscle audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Muscle have in Germany?
Muscle has an estimated audience of 5,033,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Muscle fans?
54.0% of Muscle fans are female, 46.0% are male, with an average age of 37.4 years.
Which brands do Muscle fans like most?
Muscle fans show strongest brand affinity for Kieser Training (14.62×), Progressive rock (3.77×), and Malayalam (6.41×) over the country average.
Where do Muscle fans live in Germany?
Muscle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,200,007), Bayern (reach 748,468), and Baden-Württemberg (reach 701,453). These three regions account for the largest share of the active audience.
What other brands do Muscle fans also like?
Beyond Muscle itself, the audience over-indexes on Progressive rock (3.77×), Malayalam (6.41×), Natural rubber (1.75×), and Information sensitivity (3.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.