A data profile of the people who buy, follow and care about Muscle in Brazil — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 6,518,622 people in Brazil.
Muscle has an estimated audience of 6,518,622 people in Brazil. 64.4% are female, 35.6% are male, average age 40.0. Top brand affinities: Rock music, PCI Concursos, Riachuelo, JusBrasil, CVC Viagens.
Top brand affinities include Rock music, PCI Concursos, Riachuelo, with strongest over-indexing on Rock music (1.52× the country average).
Demographically, the Muscle audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Muscle fan in Brazil is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Rock music.
The key figures that characterise the Muscle profile in Brazil.
64.4% are female, 35.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.0 |
| Estimated audience size | 6,518,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Muscle audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 2.27× | ||
| 02 | Aerobics | Sports | 2.26× | ||
| 03 | Strawberry | Food & Beverages | 2.24× | ||
| 04 | Thailand | Travel & Leisure | 1.93× | ||
| 05 | CVC Viagens | Travel & Leisure | 1.72× | ||
| 06 | JusBrasil | Internet & Social Media | 1.65× | ||
| 07 | Judo | Sports | 1.64× | ||
| 08 | PCI Concursos | Shopping | 1.63× | ||
| 09 | Spanish language | Politics & Society | 1.61× | ||
| 10 | Via Marte | Shopping | 1.59× | ||
| 11 | Garena | Technology & Electronics | 1.59× | ||
| 12 | XP Investimentos | Business & Career | 1.58× | ||
| 13 | Curly Hair | Beauty & Wellness | 1.58× | ||
| 14 | Pedicure | Beauty & Wellness | 1.57× | ||
| 15 | Riachuelo | Shopping | 1.56× | ||
| 16 | Reggaeton | Music & Radio | 1.55× | ||
| 17 | Personal trainer | Sports | 1.54× | ||
| 18 | Beleza na Web | Shopping | 1.53× | ||
| 19 | Rock music | Music & Radio | 1.52× | ||
| 20 | Dachshund | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.23× | |
| Sports Activity | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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