Muscle Audience in United States

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Muscle has an estimated audience of 31,840,302 people in United States. 51.8% are female, 48.2% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, Vocal harmony, Grinch.

The average Muscle fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (13.34× the country average). Demographically, the Muscle audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Muscle fans

Demographic split for Muscle audience in United States
MetricValue
Female51.8%
Male48.2%
Average age39.5
Estimated audience size31,840,302

Audience persona

The typical Muscle fan in United States is balanced, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Muscle in United States
RegionReachAffinity
California4,213,0471.2×
Texas3,595,0241.31×
Florida2,410,5161.12×
New York1,832,7451.03×
Georgia1,118,2061.14×
North Carolina1,074,2481.12×
Illinois1,072,2521.01×
Pennsylvania1,069,8191×
Ohio968,1880.99×
Michigan836,2581×
New Jersey831,9291.03×
Virginia825,1741.06×
Washington704,1221.1×
Arizona682,7361.05×
Tennessee631,1980.99×
Massachusetts609,1070.97×
Indiana599,6121.03×
Maryland581,1781.06×
Missouri514,7631×
South Carolina493,6801.03×
Alabama483,8061.09×
Minnesota449,8690.99×
Colorado438,6320.87×
Wisconsin431,0080.9×
Louisiana422,4571.03×
Kentucky398,8731×
Oregon379,2751.04×
Oklahoma360,2631.02×
Connecticut308,3390.97×
Nevada296,6930.96×
Utah291,1561.02×
Arkansas290,6131.11×
Mississippi276,1561.05×
Kansas249,0020.99×
Iowa245,1450.93×
Hawaii179,7211.31×
Idaho166,6221.04×
New Mexico163,5201.02×
Nebraska152,2940.95×
West Virginia150,9561.02×
Maine109,0690.96×
New Hampshire100,2890.8×
Rhode Island87,9510.87×
Washington, District of Columbia79,8620.83×
Delaware76,7310.87×
Montana70,9340.8×
South Dakota63,4830.86×
North Dakota63,0030.96×
Alaska62,1550.91×
Vermont43,7180.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muscle audience
BrandAffinityCategory
Historic site13.34×Arts & Culture
Goop14.97×Internet & Social Media
Governor of Michigan18.26×Politics & Society
Vocal harmony10.14×Music & Radio
Grinch7.83×Movies & TV
Wok12.08×Food & Beverages
headspace16.02×Health
Fairy godmother12.74×Literature
Hibachi13.35×Food & Beverages
Google Home10.91×Technology & Electronics
Cherish (group)17.02×Music & Radio
Hipster14.72×Politics & Society
Grace Slick13.31×Music & Radio
TV Fanatic13.35×Movies & TV
No Escape (1994 film)14.11×Movies & TV
El Paso County, Colorado16.07×Travel & Leisure
Mathcore9.72×Music & Radio
Guitarist (magazine)13.23×Music & Radio
La Jolla9.93×Travel & Leisure
Kikar HaShabbat16.98×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muscle audience
TraitClusterScore
Sports ActivityPOWER1.12
ExtroversionTHRILL1.1
Social Media UsageJOY1.05
Early Adopter MentalityPOWER1.05
Healthy LifestyleBALANCE1.04
MindfulnessBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Muscle
CountryShare
United States21.6%
Japan6.2%
United Kingdom4.5%

See Muscle audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Muscle have in United States?

Muscle has an estimated audience of 31,840,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Muscle fans?

51.8% of Muscle fans are female, 48.2% are male, with an average age of 39.5 years.

Which brands do Muscle fans like most?

Muscle fans show strongest brand affinity for Historic site (13.34×), Goop (14.97×), and Governor of Michigan (18.26×) over the country average.

Where do Muscle fans live in United States?

Muscle fans in United States are most concentrated in California (reach 4,213,047), Texas (reach 3,595,024), and Florida (reach 2,410,516). These three regions account for the largest share of the active audience.

What other brands do Muscle fans also like?

Beyond Muscle itself, the audience over-indexes on Goop (14.97×), Governor of Michigan (18.26×), Vocal harmony (10.14×), and Grinch (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.