A data profile of the people who buy, follow and care about Muscle in United Kingdom — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 6,640,370 people in United Kingdom.
The average Muscle fan in United Kingdom is 41.7 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (2.62× the country average).
Demographically, the Muscle audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Muscle fan in United Kingdom is more female, around 41.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Muscle profile in United Kingdom.
56.3% are female, 43.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.7 |
| Estimated audience size | 6,640,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Muscle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
Where the Muscle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.41× | |
| 02 | Yorkshire and the Humber | ~700K | 1.27× | |
| 03 | East of England | ~700K | 1.10× | |
| 04 | North East | ~300K | 1.10× | |
| 05 | South East | ~900K | 1.00× | |
| 06 | East Midlands | ~400K | 0.84× | |
| 07 | South West | ~400K | 0.82× | |
| 08 | North West | ~400K | 0.51× |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormone | Health | 3.12× | ||
| 02 | Wikipedia | Internet & Social Media | 2.62× | ||
| 03 | Adoption | Kids & Family | 2.39× | ||
| 04 | Sketch comedy | Movies & TV | 2.32× | ||
| 05 | Risk management | Business & Career | 2.20× | ||
| 06 | Satire | Literature | 2.17× | ||
| 07 | Esso | Cars & Mobility | 2.16× | ||
| 08 | Refrigerator | Home & Garden | 2.07× | ||
| 09 | Hobby | Home & Garden | 2.02× | ||
| 10 | Hot tub | Home & Garden | 2.00× | ||
| 11 | Fish and chips | Food & Beverages | 1.97× | ||
| 12 | Dentistry | Business & Career | 1.96× | ||
| 13 | Mother's Day | Kids & Family | 1.94× | ||
| 14 | Betfair | Games | 1.93× | ||
| 15 | William Hill (bookmaker) | Games | 1.86× | ||
| 16 | Mobile home | Cars & Mobility | 1.82× | ||
| 17 | Internet & Social Media | 1.72× | |||
| 18 | Distilled beverage | Food & Beverages | 1.68× | ||
| 19 | Movie theater | Movies & TV | 1.62× | ||
| 20 | Volunteering | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.88× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.90× |
Muscle has an estimated audience of 6,640,370 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
56.3% of Muscle fans are female, 43.7% are male, with an average age of 41.7 years.
Muscle fans show strongest brand affinity for Wikipedia (2.62×), Hobby (2.02×), and William Hill (bookmaker) (1.86×) over the country average.
Muscle fans in United Kingdom are most concentrated in South East (reach ~900K), Yorkshire and the Humber (reach ~700K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Muscle itself, the audience over-indexes on Hobby (2.02×), William Hill (bookmaker) (1.86×), Distilled beverage (1.68×), and WhatsApp (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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