A data profile of the people who buy, follow and care about Muscle in Italy — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 5,309,598 people in Italy.
Muscle has an estimated audience of 5,309,598 people in Italy. 51.8% are female, 48.2% are male, average age 41.0. Top brand affinities: Wikipedia, WhatsApp, Satire, Mediaset, Robert Redford.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (3.93× the country average).
Demographically, the Muscle audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Individualism.
The typical Muscle fan in Italy is balanced, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Muscle profile in Italy.
51.8% are female, 48.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.0 |
| Estimated audience size | 5,309,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Muscle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.93× | ||
| 02 | Satire | Literature | 2.97× | ||
| 03 | Robert Redford | Movies & TV | 2.39× | ||
| 04 | Breastfeeding | Kids & Family | 2.25× | ||
| 05 | Tinder | Internet & Social Media | 2.18× | ||
| 06 | Mediaset | Technology & Electronics | 2.06× | ||
| 07 | Pandora | Fashion & Accessoires | 1.92× | ||
| 08 | Doctor of Medicine | Business & Career | 1.88× | ||
| 09 | DAZN | Movies & TV | 1.87× | ||
| 10 | Nutritionist | Food & Beverages | 1.86× | ||
| 11 | Master of Business Administration | Business & Career | 1.85× | ||
| 12 | Facial hair | Beauty & Wellness | 1.85× | ||
| 13 | Preventive healthcare | Health | 1.85× | ||
| 14 | Champagne | Food & Beverages | 1.83× | ||
| 15 | General practitioner | Health | 1.82× | ||
| 16 | Cholesterol | Food & Beverages | 1.82× | ||
| 17 | Sun tanning | Beauty & Wellness | 1.76× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | CrossFit | Sports | 1.58× | ||
| 20 | Genetics | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.20× | |
| Individualism | JOY | 1.16× | |
| Extroversion | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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