A data profile of the people who buy, follow and care about Facial hair in Italy — modelled from more than twelve digital signal sources. Facial hair has an estimated audience of 4,034,274 people in Italy.
The average Facial hair fan in Italy is 40.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Shaving, Razor, Hair conditioner, with strongest over-indexing on Shaving (13.01× the country average).
Demographically, the Facial hair audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Facial hair fan in Italy is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Shaving.
The key figures that characterise the Facial hair profile in Italy.
63.7% are female, 36.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.0 |
| Estimated audience size | 4,034,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Facial hair audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 17.7% |
| United States | 15.8% |
| China | 7.1% |
Where the Facial hair audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~50K | 1.24× | |
| 02 | Umbria | ~70K | 1.09× | |
| 03 | Trentino-Alto Adige/Südtirol | ~80K | 1.03× | |
| 04 | Friuli-Venezia Giulia | ~80K | 1.03× | |
| 05 | Abruzzo | ~90K | 1.02× | |
| 06 | Calabria | ~100K | 1.01× | |
| 07 | Marche | ~100K | 1.00× | |
| 08 | Sardinia | ~100K | 0.99× | |
| 09 | Liguria | ~100K | 0.99× | |
| 10 | Puglia | ~300K | 0.95× | |
| 11 | Sicilia | ~300K | 0.94× | |
| 12 | Tuscany | ~300K | 0.94× | |
| 13 | Emilia-Romagna | ~300K | 0.93× | |
| 14 | Veneto | ~300K | 0.93× | |
| 15 | Piedmont | ~300K | 0.93× | |
| 16 | Campania | ~400K | 0.92× | |
| 17 | Lazio | ~400K | 0.89× | |
| 18 | Lombardy | ~600K | 0.85× |
The strongest cross-interests of the Facial hair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barberia | Beauty & Wellness | 15.07× | ||
| 02 | Shaving | Beauty & Wellness | 13.01× | ||
| 03 | Razor | Beauty & Wellness | 12.79× | ||
| 04 | Moustache | Beauty & Wellness | 10.85× | ||
| 05 | Microblading | Beauty & Wellness | 6.09× | ||
| 06 | Hair conditioner | Beauty & Wellness | 5.66× | ||
| 07 | Hair straightening | Beauty & Wellness | 5.08× | ||
| 08 | Hair Extensions | Beauty & Wellness | 4.84× | ||
| 09 | Eyebrow | Beauty & Wellness | 4.55× | ||
| 10 | Lip | Beauty & Wellness | 4.54× | ||
| 11 | Eyelash extensions | Beauty & Wellness | 4.35× | ||
| 12 | Long hair | Beauty & Wellness | 4.10× | ||
| 13 | Hair removal | Beauty & Wellness | 3.60× | ||
| 14 | Amici di Maria De Filippi | Movies & TV | 3.55× | ||
| 15 | Eyelash | Beauty & Wellness | 3.27× | ||
| 16 | Skin care | Beauty & Wellness | 2.79× | ||
| 17 | Hair care | Beauty & Wellness | 2.68× | ||
| 18 | Italian language | Politics & Society | 1.76× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.98× | |
| Design Affinity | PREMIUM | 1.84× | |
| Risk Appetite | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| DIY Mentality | THRILL | 1.10× | |
| Spirituality | BALANCE | 1.13× |
Facial hair has an estimated audience of 4,034,274 people in Italy, concentrated in Lombardy and Lazio.
63.7% of Facial hair fans are female, 36.3% are male, with an average age of 40.0 years.
Facial hair fans show strongest brand affinity for Shaving (13.01×), Razor (12.79×), and Hair conditioner (5.66×) over the country average.
Facial hair fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Facial hair itself, the audience over-indexes on Razor (12.79×), Hair conditioner (5.66×), Barberia (15.07×), and Eyebrow (4.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Facial hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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