Rascasse Audience Intelligence

Facial hair Audience in Germany

A data profile of the people who buy, follow and care about Facial hair in Germany — modelled from more than twelve digital signal sources. Facial hair has an estimated audience of 2,551,341 people in Germany.

#3among Hair removal in Germany#1555among Topic in Germany#63in Beauty & Wellness

The average Facial hair fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shaving, Razor, Barberia, with strongest over-indexing on Shaving (14.45× the country average).

Demographically, the Facial hair audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Facial hair fan in Germany is balanced, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Shaving.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facial hair profile in Germany.

Audience size
2.6M
in Germany
Gender
48.1%♀
51.9% male
Age
37.9
average years
Country rank
#2587
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial hair fans

48.1% are female, 51.9% are male, average age 37.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Facial hair audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age37.9
Estimated audience size2,551,341
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Facial hair audience in Germany
Age bracketShare%
16-1918%
20-2923%
30-3924%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Facial hair audience comes from Germany.

Worldwide audience distribution share by country for Facial hair
CountryShare
Japan17.7%
United States15.8%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial hair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Facial hair fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.31×
02Bremen~30K1.28×
03Saarland~40K1.14×
04Sachsen-Anhalt~70K1.10×
05Mecklenburg-Vorpommern~50K1.03×
06Thüringen~70K1.00×
07Bayern~400K0.96×
08Berlin~100K0.96×
09Baden-Württemberg~300K0.95×
10Rheinland-Pfalz~100K0.93×
11Brandenburg~70K0.93×
12Schleswig-Holstein~80K0.92×
13Hamburg~50K0.92×
14Nordrhein-Westfalen~500K0.89×
15Sachsen~100K0.86×
16Niedersachsen~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Facial hair, Germany
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facial hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facial hair audience
#·InterestCategoryAffinity×
01BarberiaBeauty & Wellness29.65×
02Wahl ClipperBeauty & Wellness25.32×
03Shaving creamBeauty & Wellness21.89×
04MoustacheBeauty & Wellness21.65×
05Coca-Cola ZeroFood & Beverages20.16×
06RazorBeauty & Wellness20.13×
07Dark AngelMusic & Radio19.98×
08SacrificeMusic & Radio19.98×
09Beard oilBeauty & Wellness17.54×
10ShavingBeauty & Wellness14.45×
11Laser diodeTechnology & Electronics12.24×
12BeardBeauty & Wellness6.78×
13Hair removalBeauty & Wellness6.26×
14EyebrowBeauty & Wellness6.00×
15Hair ExtensionsBeauty & Wellness5.90×
16Hair dryerBeauty & Wellness5.45×
17WaxingBeauty & Wellness4.44×
18Pomeranian (dog)Pets & Animals3.17×
19SportsSports1.91×
20ShoppingShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facial hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facial hair audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.80×
IndividualismJOY1.71×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facial hair audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facial hair have in Germany?

Facial hair has an estimated audience of 2,551,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Facial hair fans?

48.1% of Facial hair fans are female, 51.9% are male, with an average age of 37.9 years.

03

Which brands do Facial hair fans like most?

Facial hair fans show strongest brand affinity for Shaving (14.45×), Razor (20.13×), and Barberia (29.65×) over the country average.

04

Where do Facial hair fans live in Germany?

Facial hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Facial hair fans also like?

Beyond Facial hair itself, the audience over-indexes on Razor (20.13×), Barberia (29.65×), Moustache (21.65×), and Shaving cream (21.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in Germany

See Facial hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Facial hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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