Facial hair Audience in Germany
Facial hair has an estimated audience of 2,551,341 people in Germany. 48.1% are female, 51.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shaving, Razor, Barberia, Moustache, Shaving cream.
The average Facial hair fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shaving, Razor, Barberia, with strongest over-indexing on Shaving (14.45× the country average). Demographically, the Facial hair audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Facial hair fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 37.9 |
| Estimated audience size | 2,551,341 |
Audience persona
The typical Facial hair fan in Germany is balanced, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Shaving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 514,882 | 0.92× |
| Bayern | 412,954 | 1.01× |
| Baden-Württemberg | 362,735 | 1.04× |
| Hessen | 303,311 | 1.56× |
| Niedersachsen | 193,359 | 0.78× |
| Berlin | 118,704 | 1.04× |
| Rheinland-Pfalz | 102,253 | 0.8× |
| Sachsen | 88,975 | 0.71× |
| Schleswig-Holstein | 80,123 | 0.87× |
| Sachsen-Anhalt | 61,399 | 0.93× |
| Thüringen | 49,171 | 0.76× |
| Hamburg | 49,046 | 0.85× |
| Brandenburg | 48,476 | 0.61× |
| Mecklenburg-Vorpommern | 44,000 | 0.9× |
| Saarland | 41,752 | 1.33× |
| Bremen | 40,973 | 1.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shaving | 14.45× | Beauty & Wellness |
| Razor | 20.13× | Beauty & Wellness |
| Barberia | 29.65× | Beauty & Wellness |
| Moustache | 21.65× | Beauty & Wellness |
| Shaving cream | 21.89× | Beauty & Wellness |
| Hair removal | 6.26× | Beauty & Wellness |
| Eyebrow | 6× | Beauty & Wellness |
| Sports | 1.91× | Sports |
| Dark Angel | 19.98× | Music & Radio |
| Beard oil | 17.54× | Beauty & Wellness |
| Beard | 6.78× | Beauty & Wellness |
| Shopping | 1.71× | Shopping |
| Hair Extensions | 5.9× | Beauty & Wellness |
| Coca-Cola Zero | 20.16× | Food & Beverages |
| Hair dryer | 5.45× | Beauty & Wellness |
| Laser diode | 12.24× | Technology & Electronics |
| Waxing | 4.44× | Beauty & Wellness |
| Wahl Clipper | 25.32× | Beauty & Wellness |
| Pomeranian (dog) | 3.17× | Pets & Animals |
| Eyelash extensions | 3.99× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.7 |
| Luxury Orientation | PREMIUM | 1.51 |
| Design Affinity | PREMIUM | 1.37 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.7% |
| United States | 15.8% |
| China | 7.1% |
See Facial hair audiences in other countries
More Hair removal audiences in Germany
- Waxing (3,852,659)
- Hair removal (3,513,338)
- Razor (1,592,213)
- Epilator (684,054)
- Brazilian Waxing (483,063)
Frequently asked questions
How many fans does Facial hair have in Germany?
Facial hair has an estimated audience of 2,551,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Facial hair fans?
48.1% of Facial hair fans are female, 51.9% are male, with an average age of 37.9 years.
Which brands do Facial hair fans like most?
Facial hair fans show strongest brand affinity for Shaving (14.45×), Razor (20.13×), and Barberia (29.65×) over the country average.
Where do Facial hair fans live in Germany?
Facial hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 514,882), Bayern (reach 412,954), and Baden-Württemberg (reach 362,735). These three regions account for the largest share of the active audience.
What other brands do Facial hair fans also like?
Beyond Facial hair itself, the audience over-indexes on Razor (20.13×), Barberia (29.65×), Moustache (21.65×), and Shaving cream (21.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Facial hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.