Rascasse Audience Intelligence

Moustache Audience in Germany

A data profile of the people who buy, follow and care about Moustache in Germany — modelled from more than twelve digital signal sources. Moustache has an estimated audience of 461,862 people in Germany.

#3among Beard in Germany#4874among Topic in Germany#195in Beauty & Wellness

The average Moustache fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Facial hair, Bradley Cooper, Boulanger, with strongest over-indexing on Facial hair (21.65× the country average).

Demographically, the Moustache audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moustache fan in Germany is balanced, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moustache profile in Germany.

Audience size
462K
in Germany
Gender
45.8%♀
54.2% male
Age
33.2
average years
Country rank
#12516
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moustache fans

45.8% are female, 54.2% are male, average age 33.2.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Moustache audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age33.2
Estimated audience size461,862
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Moustache audience in Germany
Age bracketShare%
16-1933%
20-2924%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Moustache audience comes from Germany.

Worldwide audience distribution share by country for Moustache
CountryShare
United States15.7%
India4.6%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moustache audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moustache fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.31×
02Saarland~7K1.19×
03Rheinland-Pfalz~30K1.12×
04Hessen~40K1.11×
05Bayern~80K1.08×
06Niedersachsen~50K1.08×
07Berlin~20K1.07×
08Baden-Württemberg~70K1.06×
09Schleswig-Holstein~20K1.04×
10Bremen~4K1.03×
11Nordrhein-Westfalen~100K0.96×
12Sachsen~20K0.90×
13Thüringen~10K0.86×
14Brandenburg~10K0.80×
15Sachsen-Anhalt~9K0.78×
16Mecklenburg-Vorpommern~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Moustache, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moustache audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moustache audience
#·InterestCategoryAffinity×
01Men With BeardsBeauty & Wellness26.55×
02Facial hairBeauty & Wellness21.65×
03BoulangerShopping20.69×
04Bradley CooperMovies & TV20.00×
05Argos (retailer)Shopping20.00×
06Shaving creamBeauty & Wellness13.84×
07Reiss (brand)Fashion & Accessoires11.80×
08FIFA Club World CupSports11.69×
09Mytheresa.comShopping8.74×
10General practitionerHealth8.73×
11Victoria BeckhamFashion & Accessoires8.28×
12SuitsupplyFashion & Accessoires7.44×
13LongchampFashion & Accessoires7.06×
14Social shoppingShopping6.24×
15Hair removalBeauty & Wellness4.90×
16Yoga pantsFashion & Accessoires4.87×
17TransfermarktSports2.59×
18TattoosFashion & Accessoires1.99×
19Netto Marken-DiscountShopping1.79×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moustache audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moustache audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.92×
Early Adopter MentalityPOWER1.44×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moustache audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Sports ActivityPOWER0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moustache have in Germany?

Moustache has an estimated audience of 461,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moustache fans?

45.8% of Moustache fans are female, 54.2% are male, with an average age of 33.2 years.

03

Which brands do Moustache fans like most?

Moustache fans show strongest brand affinity for Facial hair (21.65×), Bradley Cooper (20×), and Boulanger (20.69×) over the country average.

04

Where do Moustache fans live in Germany?

Moustache fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Moustache fans also like?

Beyond Moustache itself, the audience over-indexes on Bradley Cooper (20×), Boulanger (20.69×), FIFA Club World Cup (11.69×), and Mytheresa.com (8.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in Germany

See Moustache audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moustache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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