Moustache Audience in Germany
Moustache has an estimated audience of 461,862 people in Germany. 45.8% are female, 54.2% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Japanese New Year, Henley shirt, Unique Gifts, CAC 40, Birthday Gifts.
The average Moustache fan in Germany is 33.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Japanese New Year, Henley shirt, Unique Gifts, with strongest over-indexing on Japanese New Year (17.5× the country average). Demographically, the Moustache audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beard
Demographics of Moustache fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 33.2 |
| Estimated audience size | 461,862 |
Audience persona
The typical Moustache fan in Germany is balanced, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Japanese New Year.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,238 | 1.09× |
| Nordrhein-Westfalen | 80,967 | 0.8× |
| Baden-Württemberg | 67,660 | 1.07× |
| Niedersachsen | 51,756 | 1.15× |
| Hessen | 39,946 | 1.13× |
| Rheinland-Pfalz | 26,137 | 1.13× |
| Berlin | 21,075 | 1.02× |
| Sachsen | 19,936 | 0.88× |
| Schleswig-Holstein | 18,266 | 1.1× |
| Hamburg | 14,720 | 1.41× |
| Brandenburg | 11,053 | 0.77× |
| Thüringen | 9,009 | 0.77× |
| Sachsen-Anhalt | 8,944 | 0.75× |
| Saarland | 6,832 | 1.2× |
| Mecklenburg-Vorpommern | 6,170 | 0.7× |
| Bremen | 3,996 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Japanese New Year | 17.5× | Travel & Leisure |
| Henley shirt | 9× | Fashion & Accessoires |
| Unique Gifts | 2.37× | Shopping |
| CAC 40 | 2.42× | Business & Career |
| Birthday Gifts | 2.63× | Kids & Family |
| Haberler | 1.95× | News |
| Progressive rock | 2.09× | Music & Radio |
| Fast Five | 4.55× | Movies & TV |
| Commercial mortgage | 1.59× | Business & Career |
| Sinister (band) | 9.64× | Music & Radio |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| 3D printing | 1.52× | Technology & Electronics |
| The Hurricane (1999 film) | 9.23× | Movies & TV |
| Noodle (Gorillaz) | 1.91× | Music & Radio |
| Google Photos | 1.74× | Technology & Electronics |
| Golem | 1.92× | Technology & Electronics |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Home Delivery | 1.54× | Food & Beverages |
| Cachorro | 1.86× | Pets & Animals |
| Bank account | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Luxury Orientation | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.42 |
| Indulgence | JOY | 1.41 |
| Extroversion | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| India | 4.6% |
| Brazil | 4.5% |
See Moustache audiences in other countries
More Beard audiences in Germany
- Shaving (3,162,349)
- Beard (2,290,816)
- Beard oil (353,696)
- Shaving cream (318,989)
- Goatee (200,011)
Frequently asked questions
How many fans does Moustache have in Germany?
Moustache has an estimated audience of 461,862 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Moustache fans?
45.8% of Moustache fans are female, 54.2% are male, with an average age of 33.2 years.
Which brands do Moustache fans like most?
Moustache fans show strongest brand affinity for Japanese New Year (17.5×), Henley shirt (9×), and Unique Gifts (2.37×) over the country average.
Where do Moustache fans live in Germany?
Moustache fans in Germany are most concentrated in Bayern (reach 81,238), Nordrhein-Westfalen (reach 80,967), and Baden-Württemberg (reach 67,660). These three regions account for the largest share of the active audience.
What other brands do Moustache fans also like?
Beyond Moustache itself, the audience over-indexes on Henley shirt (9×), Unique Gifts (2.37×), CAC 40 (2.42×), and Birthday Gifts (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moustache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.