Moustache Audience in United States

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Moustache has an estimated audience of 3,464,021 people in United States. 49.6% are female, 50.4% are male, average age 32.3. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Historic site, Grinch, Vocal harmony, Elsword.

The average Moustache fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Historic site, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Moustache audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Moustache fans

Demographic split for Moustache audience in United States
MetricValue
Female49.6%
Male50.4%
Average age32.3
Estimated audience size3,464,021

Audience persona

The typical Moustache fan in United States is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Moustache in United States
RegionReachAffinity
California475,6441.25×
New York347,0711.79×
Texas289,6130.97×
Florida221,7240.95×
Georgia140,1911.31×
Illinois115,3991×
Pennsylvania115,3450.99×
Ohio107,9471.01×
New Jersey107,5361.22×
Washington96,9231.39×
North Carolina94,6450.91×
Virginia93,7001.11×
Massachusetts92,9311.36×
Michigan89,2490.99×
Arizona66,1830.94×
Tennessee60,0150.86×
Maryland59,7891×
Colorado58,9201.08×
Indiana58,0560.92×
Minnesota51,7651.04×
Missouri49,2150.88×
Wisconsin49,0880.94×
Oregon46,5361.17×
South Carolina43,6440.84×
Connecticut39,9721.15×
Kentucky38,5420.89×
Utah37,6731.21×
Louisiana36,9140.83×
Alabama35,3430.73×
Oklahoma34,1810.89×
Nevada28,3350.85×
Iowa27,0490.95×
Kansas25,7790.94×
Arkansas23,0080.81×
New Mexico16,8990.97×
Idaho16,8800.97×
Nebraska16,4610.95×
Mississippi16,0140.56×
Hawaii15,2621.02×
New Hampshire14,7931.08×
Washington, District of Columbia14,3581.38×
Maine14,2761.15×
West Virginia12,4040.77×
Rhode Island10,1290.92×
Montana8,5190.89×
Delaware7,4430.78×
Alaska7,3290.99×
South Dakota6,5870.82×
Vermont6,1311.01×
North Dakota5,4580.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moustache audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site13.64×Arts & Culture
Grinch10.14×Movies & TV
Vocal harmony9.72×Music & Radio
Elsword28×Games
Cherish (group)18.1×Music & Radio
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Home construction2.21×Home & Garden
Bank account3.37×Business & Career
Hamden, Connecticut19.31×Travel & Leisure
Lahaina, Hawaii18.56×Travel & Leisure
Vickie Guerrero13.37×Business & Career
Natural rubber1.8×Cars & Mobility
Gomer Pyle, U.S.M.C.20.21×Movies & TV
Palestine Polytechnic University12.83×Business & Career
Sydney Evan18.81×Fashion & Accessoires
Beres Hammond13.47×Music & Radio
Jan Švankmajer22.5×Movies & TV
Panama1.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moustache audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
LGBTQ+ IdentityOPEN2.07
Early Adopter MentalityPOWER1.77
Family OrientationCONSERVATISM1.54
Sports ActivityPOWER1.47
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Moustache
CountryShare
United States15.7%
India4.6%
Brazil4.5%

See Moustache audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Moustache have in United States?

Moustache has an estimated audience of 3,464,021 people in United States, concentrated in California and New York.

What is the gender split and age of Moustache fans?

49.6% of Moustache fans are female, 50.4% are male, with an average age of 32.3 years.

Which brands do Moustache fans like most?

Moustache fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (13.64×), and Grinch (10.14×) over the country average.

Where do Moustache fans live in United States?

Moustache fans in United States are most concentrated in California (reach 475,644), New York (reach 347,071), and Texas (reach 289,613). These three regions account for the largest share of the active audience.

What other brands do Moustache fans also like?

Beyond Moustache itself, the audience over-indexes on Historic site (13.64×), Grinch (10.14×), Vocal harmony (9.72×), and Elsword (28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moustache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.