Rascasse Audience Intelligence

Moustache Audience in United States

A data profile of the people who buy, follow and care about Moustache in United States — modelled from more than twelve digital signal sources. Moustache has an estimated audience of 3,464,021 people in United States.

#3among Beard in United States#4696among Topic in United States#161in Beauty & Wellness

The average Moustache fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Facial hair, Bespoke tailoring, Hair removal, with strongest over-indexing on Facial hair (8.24× the country average).

Demographically, the Moustache audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moustache fan in United States is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moustache profile in United States.

Audience size
3.5M
in United States
Gender
49.6%♀
50.4% male
Age
32.3
average years
Country rank
#9115
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moustache fans

49.6% are female, 50.4% are male, average age 32.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Moustache audience in United States
MetricValue
Female49.6%
Male50.4%
Average age32.3
Estimated audience size3,464,021
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Moustache audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Moustache audience comes from United States.

Worldwide audience distribution share by country for Moustache
CountryShare
United States15.7%
India4.6%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moustache audience in United States is strongest.

Fig. 05

Top regions by affinity

Moustache fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.53×
02New York~300K1.41×
03Washington~90K1.28×
04Massachusetts~80K1.19×
05Utah~40K1.18×
06California~400K1.16×
07Connecticut~40K1.12×
08Vermont~7K1.12×
09New Jersey~100K1.10×
10Oregon~40K1.09×
11Virginia~90K1.07×
12Washington, District of Columbia~10K1.07×
13New Hampshire~10K1.05×
14Maine~10K1.05×
15Hawaii~20K1.04×
16Alaska~8K1.03×
17Minnesota~50K1.02×
18Rhode Island~10K1.02×
19Illinois~100K1.01×
20Colorado~50K1.01×
21Kansas~30K1.01×
22North Dakota~7K1.01×
23Pennsylvania~100K1.00×
24Ohio~100K1.00×
25Texas~300K0.98×
26New Mexico~20K0.97×
27Montana~9K0.97×
28North Carolina~100K0.95×
29Michigan~90K0.95×
30Maryland~60K0.95×
31Nebraska~20K0.95×
32South Dakota~8K0.95×
33Arizona~70K0.94×
34Missouri~50K0.94×
35Oklahoma~40K0.94×
36Delaware~9K0.94×
37Wisconsin~50K0.93×
38Arkansas~30K0.93×
39Idaho~20K0.93×
40Kentucky~40K0.92×
41West Virginia~10K0.92×
42Indiana~60K0.90×
43Iowa~30K0.90×
44Tennessee~60K0.89×
45Louisiana~40K0.89×
46Florida~200K0.86×
47South Carolina~40K0.86×
48Alabama~40K0.86×
49Nevada~30K0.86×
50Mississippi~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Moustache, United States
0.86×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moustache audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moustache audience
#·InterestCategoryAffinity×
01Facial hairBeauty & Wellness8.24×
02Bespoke tailoringFashion & Accessoires7.14×
03Family carCars & Mobility4.30×
04Hair removalBeauty & Wellness3.66×
05Hair dryerBeauty & Wellness3.40×
06BarberBeauty & Wellness3.14×
07High-net-worth individualBusiness & Career3.12×
08Motorcycle helmetCars & Mobility2.80×
09Robert RedfordMovies & TV2.40×
10Los Angeles DodgersSports2.14×
11Long hairBeauty & Wellness1.99×
12Hair straighteningBeauty & Wellness1.94×
13Hair coloringBeauty & Wellness1.91×
14InnovationBusiness & Career1.85×
15LinuxTechnology & Electronics1.84×
16Louis VuittonFashion & Accessoires1.69×
17StreetwearFashion & Accessoires1.63×
18Digital photographyBusiness & Career1.61×
19Mobile gameGames1.60×
20AutoZoneCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moustache audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moustache audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.78×
Family OrientationCONSERVATISM1.52×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moustache audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Social Media UsageJOY0.78×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moustache have in United States?

Moustache has an estimated audience of 3,464,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moustache fans?

49.6% of Moustache fans are female, 50.4% are male, with an average age of 32.3 years.

03

Which brands do Moustache fans like most?

Moustache fans show strongest brand affinity for Facial hair (8.24×), Bespoke tailoring (7.14×), and Hair removal (3.66×) over the country average.

04

Where do Moustache fans live in United States?

Moustache fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Moustache fans also like?

Beyond Moustache itself, the audience over-indexes on Bespoke tailoring (7.14×), Hair removal (3.66×), Hair dryer (3.4×), and Family car (4.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moustache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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