Rascasse Audience Intelligence

Bespoke tailoring Audience in United States

A data profile of the people who buy, follow and care about Bespoke tailoring in United States — modelled from more than twelve digital signal sources. Bespoke tailoring has an estimated audience of 7,984,353 people in United States.

#2729among Topic in United States#230in Fashion & Accessoires

The average Bespoke tailoring fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Online shopping, Business, Superman, with strongest over-indexing on Online shopping (1.75× the country average).

Demographically, the Bespoke tailoring audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bespoke tailoring fan in United States is balanced, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Online shopping.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bespoke tailoring profile in United States.

Audience size
8M
in United States
Gender
53.7%♀
46.3% male
Age
34.7
average years
Country rank
#4441
Topic in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bespoke tailoring fans

53.7% are female, 46.3% are male, average age 34.7.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Bespoke tailoring audience in United States
MetricValue
Female53.7%
Male46.3%
Average age34.7
Estimated audience size7,984,353
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Bespoke tailoring audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Bespoke tailoring audience comes from United States.

Worldwide audience distribution share by country for Bespoke tailoring
CountryShare
United States25.0%
United Kingdom12.2%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bespoke tailoring audience in United States is strongest.

Fig. 05

Top regions by affinity

Bespoke tailoring fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.53×
02New York~600K1.40×
03California~1M1.30×
04Wyoming~10K1.24×
05New Jersey~200K1.23×
06Washington~200K1.23×
07Virginia~200K1.22×
08Maryland~200K1.17×
09Connecticut~90K1.14×
10Massachusetts~200K1.13×
11Oregon~100K1.11×
12Pennsylvania~300K1.10×
13Kansas~70K1.08×
14North Carolina~200K1.04×
15Nevada~80K1.04×
16Georgia~300K1.03×
17Colorado~100K1.03×
18Idaho~40K1.03×
19New Hampshire~30K1.03×
20Rhode Island~30K1.03×
21Utah~70K1.02×
22Illinois~300K1.01×
23Missouri~100K1.00×
24Louisiana~100K0.99×
25Michigan~200K0.98×
26Tennessee~200K0.98×
27Alaska~20K0.97×
28Texas~700K0.96×
29Montana~20K0.96×
30Nebraska~40K0.95×
31Maine~30K0.95×
32South Carolina~100K0.94×
33Hawaii~30K0.94×
34Florida~500K0.93×
35Ohio~200K0.93×
36Arizona~200K0.92×
37Delaware~20K0.92×
38Alabama~100K0.91×
39Oklahoma~80K0.91×
40North Dakota~10K0.91×
41Minnesota~100K0.90×
42Kentucky~90K0.90×
43Mississippi~60K0.90×
44Arkansas~60K0.88×
45New Mexico~40K0.88×
46Indiana~100K0.86×
47Iowa~60K0.86×
48West Virginia~30K0.86×
49South Dakota~20K0.85×
50Wisconsin~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Bespoke tailoring, United States
0.81×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bespoke tailoring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bespoke tailoring audience
#·InterestCategoryAffinity×
01Beard oilBeauty & Wellness10.48×
02Second-hand shopShopping9.25×
03Hugo BossFashion & Accessoires7.96×
04MenswearFashion & Accessoires7.84×
05MoustacheBeauty & Wellness7.14×
06Gay-friendlyPolitics & Society6.72×
07Men's FashionFashion & Accessoires5.14×
08Influencer marketingInternet & Social Media4.83×
09Suit (clothing)Fashion & Accessoires3.21×
10Home Interior DesignHome & Garden3.11×
11Designer clothingFashion & Accessoires2.96×
12OnlyFansTechnology & Electronics2.44×
13O'Reilly Auto PartsCars & Mobility2.39×
14AutoZoneCars & Mobility2.01×
15Online shoppingShopping1.75×
16SupermanMovies & TV1.61×
17AutomobilesCars & Mobility1.58×
18BusinessBusiness & Career1.51×
19Hip hop musicMusic & Radio1.51×
20PeacemakerMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bespoke tailoring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bespoke tailoring audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.26×
TraditionCONSERVATISM1.80×
Early Adopter MentalityPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bespoke tailoring audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Need for SecurityCONSERVATISM0.87×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bespoke tailoring have in United States?

Bespoke tailoring has an estimated audience of 7,984,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bespoke tailoring fans?

53.7% of Bespoke tailoring fans are female, 46.3% are male, with an average age of 34.7 years.

03

Which brands do Bespoke tailoring fans like most?

Bespoke tailoring fans show strongest brand affinity for Online shopping (1.75×), Business (1.51×), and Superman (1.61×) over the country average.

04

Where do Bespoke tailoring fans live in United States?

Bespoke tailoring fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bespoke tailoring fans also like?

Beyond Bespoke tailoring itself, the audience over-indexes on Business (1.51×), Superman (1.61×), Beard oil (10.48×), and Automobiles (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bespoke tailoring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bespoke tailoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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