Bespoke tailoring Audience in United States

Bespoke tailoring logo

Bespoke tailoring has an estimated audience of 7,984,353 people in United States. 53.7% are female, 46.3% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Online shopping, Superman, Business, Beard oil, Automobiles.

The average Bespoke tailoring fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Online shopping, Superman, Business, with strongest over-indexing on Online shopping (1.75× the country average). Demographically, the Bespoke tailoring audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bespoke tailoring fans

Demographic split for Bespoke tailoring audience in United States
MetricValue
Female53.7%
Male46.3%
Average age34.7
Estimated audience size7,984,353

Audience persona

The typical Bespoke tailoring fan in United States is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Bespoke tailoring in United States
RegionReachAffinity
California1,130,7841.29×
Texas730,1901.06×
New York613,2101.37×
Florida536,5430.99×
Pennsylvania287,8321.07×
Illinois287,1771.08×
New Jersey272,3951.34×
Georgia268,5821.09×
North Carolina260,8601.09×
Virginia256,8171.32×
Ohio229,3130.93×
Michigan222,7211.07×
Washington221,3321.38×
Massachusetts191,0141.21×
Maryland175,2851.28×
Arizona159,7010.98×
Tennessee157,7070.98×
Colorado145,3131.15×
Missouri141,4611.1×
Indiana121,4910.83×
South Carolina112,7930.94×
Oregon110,9931.21×
Minnesota106,7550.93×
Louisiana104,3251.01×
Wisconsin94,3970.79×
Connecticut94,2091.18×
Alabama90,0660.81×
Kentucky84,7310.85×
Nevada76,6920.99×
Utah76,4431.07×
Oklahoma75,5310.85×
Kansas67,2191.07×
Mississippi54,7160.83×
Iowa54,5720.83×
Arkansas51,8490.79×
Idaho40,7861.02×
Washington, District of Columbia37,9561.58×
Nebraska35,2300.88×
Hawaii31,4350.92×
New Mexico29,0040.72×
New Hampshire28,9480.92×
Rhode Island28,3521.12×
Maine27,9360.98×
West Virginia25,5970.69×
Montana22,2671.01×
Delaware18,5950.84×
Vermont14,5321.04×
Alaska12,5210.73×
North Dakota10,4900.64×
South Dakota9,0500.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bespoke tailoring audience
BrandAffinityCategory
Online shopping1.75×Shopping
Superman1.61×Movies & TV
Business1.51×Business & Career
Beard oil10.48×Beauty & Wellness
Automobiles1.58×Cars & Mobility
Men's Fashion5.14×Fashion & Accessoires
AutoZone2.01×Cars & Mobility
OnlyFans2.44×Technology & Electronics
Hip hop music1.51×Music & Radio
Home Interior Design3.11×Home & Garden
Suit (clothing)3.21×Fashion & Accessoires
Hugo Boss7.96×Fashion & Accessoires
Designer clothing2.96×Fashion & Accessoires
Moustache7.14×Beauty & Wellness
Second-hand shop9.25×Shopping
Gay-friendly6.72×Politics & Society
Influencer marketing4.83×Internet & Social Media
Peacemaker1.51×Movies & TV
Menswear7.84×Fashion & Accessoires
O'Reilly Auto Parts2.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bespoke tailoring audience
TraitClusterScore
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.66
LGBTQ+ IdentityOPEN1.65
Early Adopter MentalityPOWER1.47
Quality AwarenessPREMIUM1.45
PatriotismCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Bespoke tailoring
CountryShare
United States25.0%
United Kingdom12.2%
France10.0%

See Bespoke tailoring audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bespoke tailoring have in United States?

Bespoke tailoring has an estimated audience of 7,984,353 people in United States, concentrated in California and Texas.

What is the gender split and age of Bespoke tailoring fans?

53.7% of Bespoke tailoring fans are female, 46.3% are male, with an average age of 34.7 years.

Which brands do Bespoke tailoring fans like most?

Bespoke tailoring fans show strongest brand affinity for Online shopping (1.75×), Superman (1.61×), and Business (1.51×) over the country average.

Where do Bespoke tailoring fans live in United States?

Bespoke tailoring fans in United States are most concentrated in California (reach 1,130,784), Texas (reach 730,190), and New York (reach 613,210). These three regions account for the largest share of the active audience.

What other brands do Bespoke tailoring fans also like?

Beyond Bespoke tailoring itself, the audience over-indexes on Superman (1.61×), Business (1.51×), Beard oil (10.48×), and Automobiles (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bespoke tailoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.