Second-hand shop Audience in United States

Second-hand shop has an estimated audience of 2,055,897 people in United States. 64.6% are female, 35.4% are male, average age 37.2. Top regions: California, New York, Pennsylvania.

The average Second-hand shop fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Demographically, the Second-hand shop audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.

Category: Shopping · Type: Touchpoint

Demographics of Second-hand shop fans

Demographic split for Second-hand shop audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.2
Estimated audience size2,055,897

Top regions in United States

Top regions ranked by reach for Second-hand shop in United States
RegionReachAffinity
California225,0441×
New York173,4211.51×
Pennsylvania139,6622.02×
Texas120,0050.68×
Virginia106,0332.12×
Florida83,4730.6×
Illinois74,5311.09×
Massachusetts48,5411.2×
Michigan46,1690.86×
North Carolina44,7480.72×
New Jersey41,9670.8×
Ohio40,9430.65×
Washington35,9250.87×
Georgia35,3640.56×
Arkansas35,0902.07×
Indiana29,7350.79×
Oregon29,0991.23×
Wisconsin28,3430.92×
Maryland26,9500.76×
West Virginia26,2552.74×
Minnesota25,0030.85×
Arizona24,8770.59×
Colorado24,7070.76×
Connecticut24,2221.17×
Tennessee23,8630.58×
Missouri23,4930.71×
South Carolina22,8890.74×
Louisiana17,3310.65×
Alabama16,9820.59×
Kentucky15,3510.6×
Hawaii14,9431.69×
Utah13,2990.72×
Maine13,1321.78×
Oklahoma11,5870.51×
Nevada10,8410.55×
Kansas10,1700.63×
Washington, District of Columbia9,5861.55×
New Mexico9,1770.89×
Iowa8,9120.53×
Alaska7,6071.73×
Mississippi7,1810.42×
New Hampshire6,9790.86×
Idaho5,8660.57×
Nebraska5,8080.56×
Montana5,5260.97×
North Dakota5,3111.26×
Rhode Island5,0540.77×
Vermont4,9711.38×
South Dakota4,7270.99×
Wyoming4,4531.46×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Second-hand shop audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.47
Design AffinityPREMIUM2.39
Community OrientationOPEN2.24
Pet OwnershipJOY1.92
Luxury OrientationPREMIUM1.75
Price SensitivityPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Second-hand shop
CountryShare
France11.3%
United States10.7%
Germany10.0%

See Second-hand shop audiences in other countries

More Shopping audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Second-hand shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.