Bars Audience in United States
Bars has an estimated audience of 68,702,775 people in United States. 53.8% are female, 46.2% are male, average age 42.7. Top regions: California, New York, Texas. Top brand affinities: Beer, Concerts, Wine, Parties, Florida.
The average Bars fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beer, Concerts, Wine, with strongest over-indexing on Beer (1.63× the country average). Demographically, the Bars audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.7 |
| Estimated audience size | 68,702,775 |
Audience persona
The typical Bars fan in United States is balanced, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Beer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 10,097,957 | 1.34× |
| New York | 9,414,090 | 2.45× |
| Texas | 6,640,137 | 1.12× |
| Florida | 4,740,895 | 1.02× |
| Illinois | 3,449,301 | 1.51× |
| Pennsylvania | 2,489,448 | 1.08× |
| Washington | 2,165,398 | 1.57× |
| New Jersey | 1,784,522 | 1.02× |
| North Carolina | 1,759,686 | 0.85× |
| Ohio | 1,752,546 | 0.83× |
| Michigan | 1,744,643 | 0.97× |
| Massachusetts | 1,700,888 | 1.26× |
| Colorado | 1,669,554 | 1.54× |
| Virginia | 1,655,160 | 0.99× |
| Georgia | 1,636,091 | 0.77× |
| Wisconsin | 1,370,512 | 1.33× |
| Oregon | 1,344,625 | 1.71× |
| Arizona | 1,231,550 | 0.88× |
| Minnesota | 1,224,497 | 1.24× |
| Tennessee | 1,088,116 | 0.79× |
| Indiana | 976,734 | 0.78× |
| Missouri | 937,949 | 0.85× |
| Maryland | 928,883 | 0.79× |
| South Carolina | 777,346 | 0.75× |
| Louisiana | 733,186 | 0.83× |
| Washington, District of Columbia | 659,121 | 3.19× |
| Connecticut | 635,428 | 0.92× |
| Nevada | 633,880 | 0.95× |
| Utah | 551,805 | 0.9× |
| Kentucky | 535,681 | 0.62× |
| Oklahoma | 528,809 | 0.69× |
| Iowa | 472,896 | 0.84× |
| Hawaii | 446,213 | 1.51× |
| Alabama | 439,553 | 0.46× |
| Kansas | 418,576 | 0.77× |
| New Mexico | 321,461 | 0.93× |
| Arkansas | 312,863 | 0.55× |
| Nebraska | 290,743 | 0.84× |
| Idaho | 269,302 | 0.78× |
| Mississippi | 242,709 | 0.43× |
| Rhode Island | 192,439 | 0.88× |
| New Hampshire | 190,282 | 0.7× |
| Maine | 188,952 | 0.77× |
| Montana | 175,470 | 0.92× |
| West Virginia | 148,602 | 0.46× |
| Delaware | 119,712 | 0.63× |
| Vermont | 116,114 | 0.96× |
| North Dakota | 109,687 | 0.78× |
| South Dakota | 108,055 | 0.68× |
| Alaska | 105,320 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beer | 1.63× | Food & Beverages |
| Concerts | 1.56× | Music & Radio |
| Wine | 1.6× | Food & Beverages |
| Parties | 1.58× | Music & Radio |
| Florida | 1.57× | Travel & Leisure |
| Boutiques | 1.53× | Fashion & Accessoires |
| Nightclubs | 1.8× | Music & Radio |
| Coffeehouses | 1.51× | Food & Beverages |
| Buffalo Wild Wings | 1.57× | Food & Beverages |
| Tennessee | 1.53× | Travel & Leisure |
| Alabama | 1.53× | Travel & Leisure |
| southwest airlines | 1.58× | Travel & Leisure |
| Golf course | 1.51× | Sports |
| Bad Bunny | 1.68× | Music & Radio |
| CarGurus | 1.52× | Cars & Mobility |
| Tequila | 1.65× | Food & Beverages |
| Nightlife | 1.61× | Arts & Culture |
| Manicure | 1.57× | Beauty & Wellness |
| Guatemala | 1.62× | Travel & Leisure |
| Puerto Rico | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.96 |
| Luxury Orientation | PREMIUM | 1.86 |
| Indulgence | JOY | 1.17 |
| Social Media Usage | JOY | 1.11 |
| Extroversion | THRILL | 1.11 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Spas (65,484,834)
Frequently asked questions
How many fans does Bars have in United States?
Bars has an estimated audience of 68,702,775 people in United States, concentrated in California and New York.
What is the gender split and age of Bars fans?
53.8% of Bars fans are female, 46.2% are male, with an average age of 42.7 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Beer (1.63×), Concerts (1.56×), and Wine (1.6×) over the country average.
Where do Bars fans live in United States?
Bars fans in United States are most concentrated in California (reach 10,097,957), New York (reach 9,414,090), and Texas (reach 6,640,137). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Concerts (1.56×), Wine (1.6×), Parties (1.58×), and Florida (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.