Rascasse Audience Intelligence

Bars Audience in United States

A data profile of the people who buy, follow and care about Bars in United States — modelled from more than twelve digital signal sources. Bars has an estimated audience of 68,702,775 people in United States.

#5among Touchpoint in United States#13in Travel & Leisure

The average Bars fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Chaser, Beer, Concerts, with strongest over-indexing on Chaser (1.55× the country average).

Demographically, the Bars audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bars fan in United States is balanced, around 42.7 years old, with strong DIY Mentality tendencies and a notable affinity for Chaser.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bars profile in United States.

Audience size
68.7M
in United States
Gender
53.8%♀
46.2% male
Age
42.7
average years
Country rank
#208
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bars fans

53.8% are female, 46.2% are male, average age 42.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Bars audience in United States
MetricValue
Female53.8%
Male46.2%
Average age42.7
Estimated audience size68,702,775
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Bars audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Bars audience comes from United States.

Worldwide audience distribution share by country for Bars
CountryShare
United States21.9%
Italy6.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bars audience in United States is strongest.

Fig. 05

Top regions by affinity

Bars fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~600K2.89×
02New York~8.5M2.19×
03Wyoming~200K1.77×
04Oregon~1.5M1.62×
05Colorado~1.5M1.48×
06Hawaii~400K1.44×
07Illinois~3M1.41×
08Washington~2M1.38×
09California~9.5M1.28×
10Wisconsin~1.5M1.27×
11Massachusetts~1.5M1.16×
12Minnesota~1M1.12×
13Virginia~2M1.10×
14New Jersey~2M1.07×
15Connecticut~700K1.04×
16Vermont~100K1.04×
17Pennsylvania~2.5M1.02×
18Texas~6M1.01×
19Montana~200K0.99×
20Florida~4.5M0.94×
21New Mexico~300K0.94×
22Arizona~1.5M0.90×
23Nevada~600K0.90×
24Kansas~500K0.90×
25Alaska~100K0.90×
26Ohio~2M0.89×
27Michigan~1.5M0.89×
28Rhode Island~200K0.88×
29Tennessee~1M0.85×
30North Carolina~1.5M0.84×
31Iowa~500K0.84×
32Maine~200K0.84×
33Missouri~900K0.83×
34Utah~500K0.83×
35Nebraska~300K0.82×
36Louisiana~700K0.80×
37Idaho~300K0.79×
38Maryland~900K0.78×
39South Dakota~100K0.78×
40New Hampshire~200K0.77×
41Georgia~1.5M0.74×
42Indiana~900K0.74×
43South Carolina~800K0.74×
44Oklahoma~500K0.69×
45Kentucky~600K0.66×
46Delaware~100K0.65×
47Arkansas~300K0.60×
48Alabama~500K0.54×
49West Virginia~200K0.54×
50Mississippi~300K0.51×
Fig. 06

Affinity by region

Affinity by region — Bars, United States
0.51×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bars audience
#·InterestCategoryAffinity×
01NightclubsMusic & Radio1.80×
02Bad BunnyMusic & Radio1.68×
03TequilaFood & Beverages1.65×
04BeerFood & Beverages1.63×
05NightlifeArts & Culture1.61×
06WineFood & Beverages1.60×
07PartiesMusic & Radio1.58×
08southwest airlinesTravel & Leisure1.58×
09FloridaTravel & Leisure1.57×
10Buffalo Wild WingsFood & Beverages1.57×
11ManicureBeauty & Wellness1.57×
12ConcertsMusic & Radio1.56×
13ChaserMusic & Radio1.55×
14BoutiquesFashion & Accessoires1.53×
15TennesseeTravel & Leisure1.53×
16AlabamaTravel & Leisure1.53×
17Wendy'sFood & Beverages1.52×
18CarGurusCars & Mobility1.52×
19CoffeehousesFood & Beverages1.51×
20Golf courseSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bars audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.34×
CreativityOPEN1.26×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bars audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.92×
Urban LifestyleOPEN0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bars have in United States?

Bars has an estimated audience of 68,702,775 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bars fans?

53.8% of Bars fans are female, 46.2% are male, with an average age of 42.7 years.

03

Which brands do Bars fans like most?

Bars fans show strongest brand affinity for Chaser (1.55×), Beer (1.63×), and Concerts (1.56×) over the country average.

04

Where do Bars fans live in United States?

Bars fans in United States are most concentrated in California (reach ~9.5M), New York (reach ~8.5M), and Texas (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Bars fans also like?

Beyond Bars itself, the audience over-indexes on Beer (1.63×), Concerts (1.56×), Wine (1.6×), and Parties (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Bars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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