Rascasse Audience Intelligence

Alabama Audience in United States

A data profile of the people who buy, follow and care about Alabama in United States — modelled from more than twelve digital signal sources. Alabama has an estimated audience of 36,098,733 people in United States.

#12among Region in United States#27among POI in United States#53in Travel & Leisure

The average Alabama fan in United States is 43.9 years old, balanced, and lives primarily in Alabama.

The audience is concentrated in Alabama, Texas, Florida.

Top brand affinities include Nature, Happiness, Real property, with strongest over-indexing on Nature (1.58× the country average).

Demographically, the Alabama audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alabama fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alabama profile in United States.

Audience size
36.1M
in United States
Gender
53.6%♀
46.4% male
Age
43.9
average years
Country rank
#681
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alabama fans

53.6% are female, 46.4% are male, average age 43.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Alabama audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.9
Estimated audience size36,098,733
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Alabama audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

75.9%

of the worldwide Alabama audience comes from United States.

Worldwide audience distribution share by country for Alabama
CountryShare
United States75.9%
United Kingdom3.0%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alabama audience in United States is strongest.

Fig. 05

Top regions by affinity

Alabama fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~3.5M10.07×
02Mississippi~700K2.42×
03Georgia~2M1.79×
04Tennessee~1.5M1.76×
05Louisiana~700K1.48×
06South Carolina~600K1.17×
07Kentucky~500K1.11×
08Florida~2.5M1.07×
09Arkansas~300K1.07×
10North Carolina~1M0.98×
11Indiana~600K0.95×
12West Virginia~200K0.91×
13Ohio~1M0.90×
14Missouri~500K0.88×
15Oklahoma~400K0.88×
16Texas~2.5M0.86×
17Virginia~700K0.84×
18Iowa~200K0.81×
19Nebraska~100K0.79×
20Kansas~200K0.78×
21South Dakota~60K0.75×
22Illinois~900K0.74×
23Michigan~700K0.74×
24Washington, District of Columbia~80K0.74×
25North Dakota~50K0.73×
26Pennsylvania~900K0.72×
27Maryland~400K0.71×
28Wisconsin~400K0.69×
29Alaska~50K0.68×
30Colorado~400K0.67×
31Delaware~70K0.66×
32Arizona~500K0.65×
33New Jersey~600K0.63×
34Massachusetts~400K0.63×
35Connecticut~200K0.63×
36Utah~200K0.63×
37Montana~60K0.62×
38Washington~400K0.61×
39Minnesota~300K0.60×
40New Mexico~100K0.60×
41Idaho~100K0.60×
42New York~1M0.59×
43Nevada~200K0.59×
44New Hampshire~80K0.59×
45Maine~80K0.59×
46Hawaii~90K0.57×
47California~2M0.56×
48Vermont~40K0.56×
49Oregon~200K0.55×
50Rhode Island~60K0.54×
Fig. 06

Affinity by region

Affinity by region — Alabama, United States
0.54×1.00×10.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alabama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alabama audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden2.50×
02Real propertyHome & Garden2.42×
03Renewable energyBusiness & Career2.24×
04InnovationBusiness & Career2.16×
05Made in USABusiness & Career2.03×
06LodgingTravel & Leisure1.88×
07GeneticsKids & Family1.78×
08WeatherHome & Garden1.75×
09UniversityBusiness & Career1.67×
10Fox News ChannelMovies & TV1.64×
11RecreationTravel & Leisure1.62×
12NatureHome & Garden1.58×
13LivestockPets & Animals1.58×
14HairstyleBeauty & Wellness1.58×
15VacationsTravel & Leisure1.55×
16HappinessHealth1.54×
17HollywoodTravel & Leisure1.54×
18BarsTravel & Leisure1.53×
19MSNNews1.52×
20Customer serviceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alabama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alabama audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
IndividualismJOY1.60×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alabama audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alabama have in United States?

Alabama has an estimated audience of 36,098,733 people in United States, concentrated in Alabama and Texas.

02

What is the gender split and age of Alabama fans?

53.6% of Alabama fans are female, 46.4% are male, with an average age of 43.9 years.

03

Which brands do Alabama fans like most?

Alabama fans show strongest brand affinity for Nature (1.58×), Happiness (1.54×), and Real property (2.42×) over the country average.

04

Where do Alabama fans live in United States?

Alabama fans in United States are most concentrated in Alabama (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Alabama fans also like?

Beyond Alabama itself, the audience over-indexes on Happiness (1.54×), Real property (2.42×), Recreation (1.62×), and Bars (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Alabama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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