Alabama Audience in United States

Alabama has an estimated audience of 36,098,733 people in United States. 53.6% are female, 46.4% are male, average age 43.9. Top regions: Alabama, Florida, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Circle K, AccuWeather.

The average Alabama fan in United States is 43.9 years old, balanced, and lives primarily in Alabama. The audience is concentrated in Alabama, Florida, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.43× the country average). Demographically, the Alabama audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Alabama fans

Demographic split for Alabama audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.9
Estimated audience size36,098,733

Audience persona

The typical Alabama fan in United States is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Alabama in United States
RegionReachAffinity
Alabama3,510,00010.19×
Florida2,758,1311.13×
Texas2,708,2440.87×
California2,230,6590.56×
Georgia2,088,6271.88×
Tennessee1,340,3381.85×
New York1,204,8900.6×
North Carolina1,104,6391.02×
Ohio1,049,0950.94×
Illinois949,8100.79×
Pennsylvania888,7670.73×
Virginia763,6290.87×
Michigan735,2650.78×
Louisiana685,6031.47×
Mississippi682,0142.29×
South Carolina645,3661.19×
Indiana631,0280.96×
New Jersey579,2030.63×
Kentucky510,0961.13×
Missouri508,6450.87×
Arizona494,7880.67×
Washington457,6160.63×
Massachusetts456,1420.64×
Maryland453,8180.73×
Colorado394,7900.69×
Wisconsin373,3360.69×
Oklahoma332,4290.83×
Minnesota315,7640.61×
Arkansas307,4861.03×
Iowa238,9270.8×
Oregon228,0600.55×
Kansas227,7320.8×
Connecticut225,3370.62×
Nevada210,2710.6×
Utah192,6220.6×
Nebraska141,5360.78×
West Virginia138,0460.82×
Idaho102,0940.56×
New Mexico99,6710.55×
Hawaii84,8710.55×
Washington, District of Columbia80,6330.74×
New Hampshire79,8690.56×
Maine73,0510.56×
Delaware58,9300.59×
Montana57,4230.57×
Rhode Island56,9790.5×
South Dakota56,8860.68×
North Dakota49,8440.67×
Alaska46,7420.61×
Vermont29,0120.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alabama audience
BrandAffinityCategory
Capital One18.43×Business & Career
Google Maps15.37×Internet & Social Media
CarGurus19.1×Cars & Mobility
Circle K17.81×Shopping
AccuWeather15.57×Home & Garden
Indeed.com9.98×Business & Career
Aaron Rodgers14.39×Sports
Diane Keaton13.31×Movies & TV
DeviantArt15.13×Internet & Social Media
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car11.93×Cars & Mobility
Beetlejuice9.54×Movies & TV
ICloud17.55×Technology & Electronics
Billy Bob Thornton16.24×Movies & TV
Diabetes mellitus awareness12.48×Health
Khan Academy15.56×Business & Career
Google News10.79×News
Kendra Scott19×Fashion & Accessoires
Blake Lively15.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alabama audience
TraitClusterScore
Risk AppetiteTHRILL2.28
Luxury OrientationPREMIUM1.76
SustainabilityBALANCE1.49
PatriotismCONSERVATISM1.37
IndividualismJOY1.26
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Alabama
CountryShare
United States76.0%
United Kingdom3.0%
Canada2.6%

See Alabama audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Alabama have in United States?

Alabama has an estimated audience of 36,098,733 people in United States, concentrated in Alabama and Florida.

What is the gender split and age of Alabama fans?

53.6% of Alabama fans are female, 46.4% are male, with an average age of 43.9 years.

Which brands do Alabama fans like most?

Alabama fans show strongest brand affinity for Capital One (18.43×), Google Maps (15.37×), and CarGurus (19.1×) over the country average.

Where do Alabama fans live in United States?

Alabama fans in United States are most concentrated in Alabama (reach 3,510,000), Florida (reach 2,758,131), and Texas (reach 2,708,244). These three regions account for the largest share of the active audience.

What other brands do Alabama fans also like?

Beyond Alabama itself, the audience over-indexes on Google Maps (15.37×), CarGurus (19.1×), Circle K (17.81×), and AccuWeather (15.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.