Rascasse Audience Intelligence

Customer service Audience in United States

A data profile of the people who buy, follow and care about Customer service in United States — modelled from more than twelve digital signal sources. Customer service has an estimated audience of 54,363,003 people in United States.

#259among Topic in United States#58in Business & Career

The average Customer service fan in United States is 44.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Eating, Old Navy, Kohl's, with strongest over-indexing on Eating (1.52× the country average).

Demographically, the Customer service audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customer service fan in United States is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Eating.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer service profile in United States.

Audience size
54.4M
in United States
Gender
55.3%♀
44.7% male
Age
44.1
average years
Country rank
#357
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer service fans

55.3% are female, 44.7% are male, average age 44.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Customer service audience in United States
MetricValue
Female55.3%
Male44.7%
Average age44.1
Estimated audience size54,363,003
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Customer service audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Customer service audience comes from United States.

Worldwide audience distribution share by country for Customer service
CountryShare
United States25.1%
United Kingdom6.7%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer service audience in United States is strongest.

Fig. 05

Top regions by affinity

Customer service fans by region: top regions in United States
#RegionReachAffinity×
01Florida~6M1.61×
02Georgia~2.5M1.56×
03Texas~6.5M1.42×
04Louisiana~1M1.39×
05Mississippi~600K1.33×
06Maryland~1M1.31×
07Nevada~700K1.29×
08New York~4M1.25×
09North Carolina~2M1.25×
10South Carolina~1M1.25×
11Arizona~1.5M1.22×
12Alabama~900K1.22×
13New Jersey~1.5M1.20×
14Illinois~2M1.17×
15Virginia~1.5M1.15×
16Delaware~200K1.12×
17Arkansas~500K1.11×
18California~6.5M1.10×
19Tennessee~1M1.10×
20Ohio~2M1.08×
21Connecticut~600K1.08×
22Washington, District of Columbia~200K1.07×
23New Mexico~300K1.06×
24Pennsylvania~2M1.04×
25Oklahoma~600K1.03×
26Missouri~900K1.01×
27Michigan~1.5M1.00×
28Indiana~1M0.99×
29Kentucky~700K0.98×
30Rhode Island~200K0.97×
31Massachusetts~1M0.95×
32Washington~1M0.88×
33Colorado~800K0.88×
34West Virginia~200K0.88×
35Hawaii~200K0.88×
36Kansas~400K0.85×
37Oregon~500K0.82×
38Nebraska~200K0.81×
39Wisconsin~600K0.78×
40Utah~400K0.78×
41Iowa~300K0.77×
42Minnesota~600K0.75×
43Idaho~200K0.72×
44Alaska~80K0.72×
45North Dakota~80K0.72×
46New Hampshire~100K0.69×
47South Dakota~90K0.68×
48Maine~100K0.67×
49Montana~100K0.64×
50Vermont~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Customer service, United States
0.61×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer service audience
#·InterestCategoryAffinity×
01CarGurusCars & Mobility1.85×
02Customer relationship managementBusiness & Career1.82×
03Old NavyFashion & Accessoires1.61×
04WayfairHome & Garden1.60×
05Nordstrom rackFashion & Accessoires1.59×
06J. C. PenneyShopping1.59×
07southwest airlinesTravel & Leisure1.58×
08Macy'sShopping1.56×
09Kohl'sShopping1.55×
10T.J.MaxxShopping1.55×
11Five BelowShopping1.55×
12SkirtFashion & Accessoires1.54×
13BeddingHome & Garden1.54×
14CarpetHome & Garden1.54×
15WrenchHome & Garden1.54×
16EatingFood & Beverages1.52×
17CountertopHome & Garden1.52×
18AlabamaTravel & Leisure1.51×
19OvenHome & Garden1.50×
20Power toolHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer service audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.40×
CreativityOPEN1.28×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer service audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.96×
SpiritualityBALANCE0.96×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer service have in United States?

Customer service has an estimated audience of 54,363,003 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Customer service fans?

55.3% of Customer service fans are female, 44.7% are male, with an average age of 44.1 years.

03

Which brands do Customer service fans like most?

Customer service fans show strongest brand affinity for Eating (1.52×), Old Navy (1.61×), and Kohl's (1.55×) over the country average.

04

Where do Customer service fans live in United States?

Customer service fans in United States are most concentrated in Texas (reach ~6.5M), California (reach ~6.5M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Customer service fans also like?

Beyond Customer service itself, the audience over-indexes on Old Navy (1.61×), Kohl's (1.55×), Macy's (1.56×), and Nordstrom rack (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Customer service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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