Customer service Audience in United States

Customer service logo

Customer service has an estimated audience of 54,363,003 people in United States. 55.3% are female, 44.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Eating, Old Navy, Kohl's, Macy's, Nordstrom rack.

The average Customer service fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eating, Old Navy, Kohl's, with strongest over-indexing on Eating (1.52× the country average). Demographically, the Customer service audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Customer service fans

Demographic split for Customer service audience in United States
MetricValue
Female55.3%
Male44.7%
Average age44.1
Estimated audience size54,363,003

Audience persona

The typical Customer service fan in United States is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Eating.

Top regions in United States

Top regions ranked by reach for Customer service in United States
RegionReachAffinity
California6,990,4941.17×
Texas6,914,0741.48×
Florida6,096,1151.66×
New York4,153,7621.37×
Georgia2,760,3431.65×
Illinois2,195,0251.21×
North Carolina2,068,5761.26×
Pennsylvania1,955,9301.07×
Ohio1,801,2971.08×
New Jersey1,745,8701.26×
Virginia1,538,2721.16×
Michigan1,459,4971.03×
Arizona1,351,2781.22×
Maryland1,255,7851.34×
Tennessee1,175,7931.08×
Massachusetts1,068,9971×
South Carolina1,020,8191.25×
Washington1,006,2540.92×
Indiana1,002,0371.01×
Louisiana945,1061.35×
Alabama903,6341.19×
Missouri884,9281.01×
Colorado790,9620.92×
Nevada702,0461.34×
Kentucky653,1540.96×
Oklahoma623,4491.03×
Wisconsin617,9360.76×
Connecticut585,0171.07×
Minnesota573,7910.74×
Mississippi561,4131.25×
Oregon505,6260.81×
Arkansas493,5491.1×
Utah386,3740.79×
Kansas360,0940.84×
Iowa333,4760.74×
New Mexico283,7661.04×
Nebraska215,3470.79×
West Virginia204,8490.81×
Hawaii200,7620.86×
Idaho183,9820.67×
Washington, District of Columbia182,8691.12×
Rhode Island166,8790.96×
Delaware159,8871.07×
New Hampshire134,6270.63×
Maine118,6580.61×
Montana82,5670.55×
South Dakota69,8800.56×
North Dakota68,7000.62×
Alaska66,7460.57×
Wyoming46,7670.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Customer service audience
BrandAffinityCategory
Eating1.52×Food & Beverages
Old Navy1.61×Fashion & Accessoires
Kohl's1.55×Shopping
Macy's1.56×Shopping
Nordstrom rack1.59×Fashion & Accessoires
Oven1.5×Home & Garden
CarGurus1.85×Cars & Mobility
J. C. Penney1.59×Shopping
T.J.Maxx1.55×Shopping
Alabama1.51×Travel & Leisure
southwest airlines1.58×Travel & Leisure
Skirt1.54×Fashion & Accessoires
Five Below1.55×Shopping
Wayfair1.6×Home & Garden
Customer relationship management1.82×Business & Career
Power tool1.5×Home & Garden
Bedding1.54×Home & Garden
Carpet1.54×Home & Garden
Wrench1.54×Home & Garden
Countertop1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Customer service audience
TraitClusterScore
Career OrientationPOWER1.31
Urban LifestyleOPEN1.29
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.25
Quality AwarenessPREMIUM1.22
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Customer service
CountryShare
United States25.1%
United Kingdom6.7%
Italy4.9%

See Customer service audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Customer service have in United States?

Customer service has an estimated audience of 54,363,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Customer service fans?

55.3% of Customer service fans are female, 44.7% are male, with an average age of 44.1 years.

Which brands do Customer service fans like most?

Customer service fans show strongest brand affinity for Eating (1.52×), Old Navy (1.61×), and Kohl's (1.55×) over the country average.

Where do Customer service fans live in United States?

Customer service fans in United States are most concentrated in California (reach 6,990,494), Texas (reach 6,914,074), and Florida (reach 6,096,115). These three regions account for the largest share of the active audience.

What other brands do Customer service fans also like?

Beyond Customer service itself, the audience over-indexes on Old Navy (1.61×), Kohl's (1.55×), Macy's (1.56×), and Nordstrom rack (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.