Customer service Audience in Germany
Customer service has an estimated audience of 9,009,043 people in Germany. 52.9% are female, 47.1% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immowelt, Gala, ImmobilienScout24, Sparkasse, Fitness and figure competition.
The average Customer service fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immowelt, Gala, ImmobilienScout24, with strongest over-indexing on Immowelt (2.71× the country average). Demographically, the Customer service audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer service fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.4 |
| Estimated audience size | 9,009,043 |
Audience persona
The typical Customer service fan in Germany is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Immowelt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,040,323 | 1.04× |
| Bayern | 1,532,004 | 1.06× |
| Baden-Württemberg | 1,315,619 | 1.07× |
| Niedersachsen | 822,924 | 0.94× |
| Hessen | 821,561 | 1.2× |
| Rheinland-Pfalz | 451,345 | 1× |
| Berlin | 447,296 | 1.11× |
| Sachsen | 428,126 | 0.97× |
| Schleswig-Holstein | 321,733 | 0.99× |
| Brandenburg | 287,967 | 1.03× |
| Thüringen | 236,574 | 1.03× |
| Sachsen-Anhalt | 226,355 | 0.97× |
| Hamburg | 220,456 | 1.08× |
| Mecklenburg-Vorpommern | 160,365 | 0.93× |
| Saarland | 92,102 | 0.83× |
| Bremen | 67,797 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immowelt | 2.71× | Home & Garden |
| Gala | 1.64× | News |
| ImmobilienScout24 | 2.21× | Home & Garden |
| Sparkasse | 1.8× | Business & Career |
| Fitness and figure competition | 2.12× | Sports |
| Healthy habits | 1.53× | Health |
| Dog walking | 1.53× | Pets & Animals |
| Gute Zeiten, schlechte Zeiten | 1.51× | Movies & TV |
| Decoration | 1.8× | Home & Garden |
| Tyrol (state) | 1.51× | Travel & Leisure |
| Dog health | 1.58× | Pets & Animals |
| Horse & Rider | 1.58× | Pets & Animals |
| Deutschrap | 1.71× | Music & Radio |
| Dog harness | 1.52× | Pets & Animals |
| Pomeranian (dog) | 1.61× | Pets & Animals |
| Ernsting's family | 1.52× | Shopping |
| Property finder | 1.53× | Home & Garden |
| Equine nutrition | 1.61× | Pets & Animals |
| Handmade | 1.56× | Home & Garden |
| Home Interiors | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Career Orientation | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 6.7% |
| Italy | 4.9% |
See Customer service audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Customer service have in Germany?
Customer service has an estimated audience of 9,009,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Customer service fans?
52.9% of Customer service fans are female, 47.1% are male, with an average age of 41.4 years.
Which brands do Customer service fans like most?
Customer service fans show strongest brand affinity for Immowelt (2.71×), Gala (1.64×), and ImmobilienScout24 (2.21×) over the country average.
Where do Customer service fans live in Germany?
Customer service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,040,323), Bayern (reach 1,532,004), and Baden-Württemberg (reach 1,315,619). These three regions account for the largest share of the active audience.
What other brands do Customer service fans also like?
Beyond Customer service itself, the audience over-indexes on Gala (1.64×), ImmobilienScout24 (2.21×), Sparkasse (1.8×), and Fitness and figure competition (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Customer service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.