Countertop Audience in United States

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Countertop has an estimated audience of 25,750,546 people in United States. 65.3% are female, 34.7% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Microwave oven, Cabinetry, Sink, Refrigerator, Kitchen stove.

The average Countertop fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Microwave oven, Cabinetry, Sink, with strongest over-indexing on Microwave oven (5.99× the country average). Demographically, the Countertop audience skews more female with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Countertop fans

Demographic split for Countertop audience in United States
MetricValue
Female65.3%
Male34.7%
Average age45.9
Estimated audience size25,750,546

Audience persona

The typical Countertop fan in United States is more female, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Microwave oven.

Top regions in United States

Top regions ranked by reach for Countertop in United States
RegionReachAffinity
California2,295,6860.81×
Texas2,066,4700.93×
Florida1,882,9361.08×
New York1,116,5380.78×
Ohio976,2861.23×
Illinois897,3131.05×
Georgia872,2701.1×
North Carolina838,4251.08×
Pennsylvania831,5120.96×
Michigan793,7571.18×
Tennessee637,7581.23×
Indiana608,4651.29×
Virginia599,5610.96×
New Jersey585,1660.89×
Washington564,8191.09×
Arizona505,8960.96×
Missouri472,7361.14×
Alabama456,1001.27×
South Carolina440,1041.14×
Kentucky414,1991.28×
Colorado412,0631.02×
Wisconsin408,7531.06×
Maryland402,9200.91×
Massachusetts402,6880.79×
Minnesota386,0331.05×
Louisiana343,7801.04×
Oregon314,4101.07×
Oklahoma312,7561.09×
Arkansas260,5821.23×
Utah259,2441.12×
Mississippi255,9891.21×
Iowa236,4651.11×
Kansas216,5481.07×
Connecticut203,9460.79×
Nevada180,5190.72×
West Virginia144,7401.21×
Idaho132,3041.02×
Nebraska122,5540.95×
New Mexico121,9140.94×
Maine97,4401.06×
New Hampshire90,3900.89×
Montana75,3241.05×
Rhode Island70,4970.86×
Hawaii70,0710.63×
Delaware63,3940.89×
South Dakota50,8780.85×
Vermont41,6310.92×
Alaska41,1900.75×
North Dakota39,8760.75×
Washington, District of Columbia38,8830.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Countertop audience
BrandAffinityCategory
Microwave oven5.99×Home & Garden
Cabinetry5.15×Home & Garden
Sink5.57×Home & Garden
Refrigerator3.59×Home & Garden
Kitchen stove3.68×Home & Garden
Water1.97×Food & Beverages
Lowe's1.89×Shopping
Architecture1.87×Business & Career
Hobby Lobby1.92×Home & Garden
Oven2.29×Home & Garden
Macy's1.92×Shopping
Energy1.72×Home & Garden
Kitchen1.58×Home & Garden
Best Buy1.81×Shopping
Macy's1.56×Shopping
Kohl's1.63×Shopping
Eating1.51×Food & Beverages
Bathroom2.04×Home & Garden
Home Appliances1.71×Home & Garden
Lenny Kravitz6.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Countertop audience
TraitClusterScore
DIY MentalityTHRILL1.44
Price SensitivityPREMIUM1.35
IndulgenceJOY1.32
Family OrientationCONSERVATISM1.29
Quality AwarenessPREMIUM1.27
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Countertop
CountryShare
United States34.0%
United Kingdom8.2%
India6.1%

See Countertop audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Countertop have in United States?

Countertop has an estimated audience of 25,750,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Countertop fans?

65.3% of Countertop fans are female, 34.7% are male, with an average age of 45.9 years.

Which brands do Countertop fans like most?

Countertop fans show strongest brand affinity for Microwave oven (5.99×), Cabinetry (5.15×), and Sink (5.57×) over the country average.

Where do Countertop fans live in United States?

Countertop fans in United States are most concentrated in California (reach 2,295,686), Texas (reach 2,066,470), and Florida (reach 1,882,936). These three regions account for the largest share of the active audience.

What other brands do Countertop fans also like?

Beyond Countertop itself, the audience over-indexes on Cabinetry (5.15×), Sink (5.57×), Refrigerator (3.59×), and Kitchen stove (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Countertop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.