Rascasse Audience Intelligence

Countertop Audience in United States

A data profile of the people who buy, follow and care about Countertop in United States — modelled from more than twelve digital signal sources. Countertop has an estimated audience of 25,750,546 people in United States.

#805among Topic in United States#86in Home & Garden

The average Countertop fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Cabinetry, Sink, with strongest over-indexing on Microwave oven (5.99× the country average).

Demographically, the Countertop audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Countertop fan in United States is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Countertop profile in United States.

Audience size
25.8M
in United States
Gender
65.3%♀
34.7% male
Age
45.9
average years
Country rank
#1181
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Countertop fans

65.3% are female, 34.7% are male, average age 45.9.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Countertop audience in United States
MetricValue
Female65.3%
Male34.7%
Average age45.9
Estimated audience size25,750,546
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Countertop audience in United States
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4926%
50+35%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Countertop audience comes from United States.

Worldwide audience distribution share by country for Countertop
CountryShare
United States34.0%
United Kingdom8.2%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Countertop audience in United States is strongest.

Fig. 05

Top regions by affinity

Countertop fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.30×
02West Virginia~200K1.30×
03Mississippi~300K1.29×
04Alabama~500K1.27×
05Kentucky~400K1.26×
06Indiana~600K1.23×
07Tennessee~600K1.20×
08Ohio~900K1.16×
09South Carolina~500K1.16×
10Iowa~200K1.16×
11Missouri~500K1.15×
12Michigan~800K1.13×
13Utah~300K1.11×
14Maine~100K1.11×
15Montana~80K1.11×
16Oklahoma~300K1.09×
17Idaho~100K1.07×
18Georgia~800K1.06×
19Kansas~200K1.06×
20Wisconsin~400K1.05×
21Louisiana~300K1.05×
22Oregon~300K1.03×
23Florida~2M1.02×
24North Carolina~800K1.02×
25Washington~500K1.00×
26New Mexico~100K0.98×
27Nebraska~100K0.98×
28Illinois~800K0.97×
29Arizona~500K0.97×
30Minnesota~400K0.97×
31Vermont~40K0.96×
32Colorado~400K0.95×
33South Dakota~60K0.95×
34Pennsylvania~800K0.94×
35Virginia~600K0.92×
36New Hampshire~90K0.92×
37Texas~2M0.91×
38Delaware~60K0.91×
39Rhode Island~70K0.89×
40Alaska~50K0.89×
41North Dakota~50K0.89×
42Maryland~400K0.86×
43New Jersey~500K0.82×
44Connecticut~200K0.79×
45Massachusetts~400K0.78×
46California~2M0.76×
47New York~1M0.74×
48Nevada~200K0.72×
49Hawaii~80K0.69×
50Washington, District of Columbia~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Countertop, United States
0.55×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Countertop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Countertop audience
#·InterestCategoryAffinity×
01Lenny KravitzMusic & Radio6.56×
02Microwave ovenHome & Garden5.99×
03SinkHome & Garden5.57×
04CabinetryHome & Garden5.15×
05Kitchen stoveHome & Garden3.68×
06RefrigeratorHome & Garden3.59×
07OvenHome & Garden2.29×
08MenardsHome & Garden2.05×
09BathroomHome & Garden2.04×
10WaterFood & Beverages1.97×
11Hobby LobbyHome & Garden1.92×
12Macy'sShopping1.92×
13ArchitectureBusiness & Career1.87×
14Best BuyShopping1.81×
15EnergyHome & Garden1.72×
16Home AppliancesHome & Garden1.71×
17Kohl'sShopping1.63×
18Sam's ClubShopping1.63×
19KitchenHome & Garden1.58×
20EatingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Countertop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Countertop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.52×
Convenience OrientationPREMIUM1.41×
CreativityOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Countertop audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
Pet OwnershipJOY0.98×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Countertop have in United States?

Countertop has an estimated audience of 25,750,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Countertop fans?

65.3% of Countertop fans are female, 34.7% are male, with an average age of 45.9 years.

03

Which brands do Countertop fans like most?

Countertop fans show strongest brand affinity for Microwave oven (5.99×), Cabinetry (5.15×), and Sink (5.57×) over the country average.

04

Where do Countertop fans live in United States?

Countertop fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Countertop fans also like?

Beyond Countertop itself, the audience over-indexes on Cabinetry (5.15×), Sink (5.57×), Refrigerator (3.59×), and Kitchen stove (3.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Countertop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Countertop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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