Rascasse Audience Intelligence

Refrigerator Audience in United States

A data profile of the people who buy, follow and care about Refrigerator in United States — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 35,262,754 people in United States.

#503among Topic in United States#47in Home & Garden

The average Refrigerator fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchenware, Macy's, Child development, with strongest over-indexing on Kitchenware (3.21× the country average).

Demographically, the Refrigerator audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Refrigerator fan in United States is more female, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Refrigerator profile in United States.

Audience size
35.3M
in United States
Gender
60.2%♀
39.8% male
Age
45.5
average years
Country rank
#709
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Refrigerator fans

60.2% are female, 39.8% are male, average age 45.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Refrigerator audience in United States
MetricValue
Female60.2%
Male39.8%
Average age45.5
Estimated audience size35,262,754
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Refrigerator audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Refrigerator audience comes from United States.

Worldwide audience distribution share by country for Refrigerator
CountryShare
United States20.2%
Brazil5.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Refrigerator audience in United States is strongest.

Fig. 05

Top regions by affinity

Refrigerator fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.60×
02Louisiana~700K1.51×
03Alabama~700K1.42×
04Arkansas~400K1.32×
05South Carolina~700K1.24×
06Oklahoma~500K1.22×
07West Virginia~200K1.22×
08Tennessee~900K1.21×
09Georgia~1.5M1.18×
10Missouri~700K1.16×
11Texas~3.5M1.14×
12Michigan~1M1.14×
13Kentucky~500K1.13×
14Kansas~300K1.12×
15Ohio~1M1.11×
16Indiana~700K1.11×
17California~4.5M1.10×
18North Carolina~1M1.10×
19Pennsylvania~1.5M1.08×
20New Mexico~200K1.06×
21Wisconsin~600K1.05×
22Illinois~1M1.01×
23New Jersey~900K1.00×
24Virginia~900K1.00×
25Maryland~600K1.00×
26Iowa~300K1.00×
27Maine~100K0.95×
28Delaware~90K0.94×
29Florida~2M0.93×
30Connecticut~300K0.93×
31Hawaii~100K0.92×
32New York~2M0.91×
33Arizona~600K0.89×
34Nebraska~200K0.89×
35Minnesota~400K0.88×
36Oregon~400K0.88×
37New Hampshire~100K0.85×
38Nevada~300K0.84×
39Idaho~100K0.84×
40Vermont~50K0.83×
41Washington~600K0.82×
42Massachusetts~600K0.82×
43Rhode Island~90K0.81×
44Colorado~400K0.80×
45Montana~80K0.78×
46South Dakota~60K0.77×
47Alaska~50K0.70×
48North Dakota~50K0.70×
49Utah~200K0.65×
50Washington, District of Columbia~70K0.63×
Fig. 06

Affinity by region

Affinity by region — Refrigerator, United States
0.63×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Refrigerator audience
#·InterestCategoryAffinity×
01Tammy BaldwinPolitics & Society15.19×
02Child developmentBusiness & Career3.95×
03Gift shopHome & Garden3.52×
04Jewelry designFashion & Accessoires3.43×
05KitchenwareHome & Garden3.21×
06New BalanceFashion & Accessoires2.67×
07Vintage clothingFashion & Accessoires2.56×
08Macy'sShopping2.24×
09Pottery BarnHome & Garden2.20×
10Black Friday (shopping)Shopping1.82×
11IKEAHome & Garden1.80×
12Texas RoadhouseFood & Beverages1.78×
13NordstromShopping1.77×
14HandicraftHome & Garden1.76×
15ResortTravel & Leisure1.76×
16Mobile deviceTechnology & Electronics1.76×
17KitchenHome & Garden1.58×
18Home AppliancesHome & Garden1.58×
19Old NavyFashion & Accessoires1.55×
20GardenHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Refrigerator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Refrigerator audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.66×
Quality AwarenessPREMIUM1.50×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Refrigerator audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
PatriotismCONSERVATISM0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Refrigerator have in United States?

Refrigerator has an estimated audience of 35,262,754 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Refrigerator fans?

60.2% of Refrigerator fans are female, 39.8% are male, with an average age of 45.5 years.

03

Which brands do Refrigerator fans like most?

Refrigerator fans show strongest brand affinity for Kitchenware (3.21×), Macy's (2.24×), and Child development (3.95×) over the country average.

04

Where do Refrigerator fans live in United States?

Refrigerator fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Refrigerator fans also like?

Beyond Refrigerator itself, the audience over-indexes on Macy's (2.24×), Child development (3.95×), Gift shop (3.52×), and Tammy Baldwin (15.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Refrigerator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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