Refrigerator Audience in United States

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Refrigerator has an estimated audience of 35,262,754 people in United States. 60.2% are female, 39.8% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Kitchenware, Macy's, Child development, Gift shop, Vintage clothing.

The average Refrigerator fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kitchenware, Macy's, Child development, with strongest over-indexing on Kitchenware (3.21× the country average). Demographically, the Refrigerator audience skews more female with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Refrigerator fans

Demographic split for Refrigerator audience in United States
MetricValue
Female60.2%
Male39.8%
Average age45.5
Estimated audience size35,262,754

Audience persona

The typical Refrigerator fan in United States is more female, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchenware.

Top regions in United States

Top regions ranked by reach for Refrigerator in United States
RegionReachAffinity
California4,540,3791.17×
Texas3,748,1771.24×
Florida2,343,4490.98×
New York1,940,2700.98×
Georgia1,365,0701.26×
Pennsylvania1,332,2261.12×
Illinois1,270,4581.08×
Ohio1,245,0831.15×
North Carolina1,210,6981.14×
Michigan1,082,9851.17×
New Jersey951,0271.06×
Virginia865,0821.01×
Tennessee863,4371.22×
Indiana719,8491.12×
Alabama704,1721.43×
South Carolina691,5421.3×
Louisiana675,6511.49×
Missouri661,5651.16×
Arizona645,7420.9×
Maryland608,6011×
Washington600,9380.85×
Massachusetts589,5900.85×
Wisconsin553,7941.04×
Kentucky502,9731.14×
Oklahoma486,3141.24×
Minnesota453,2420.9×
Mississippi449,1591.55×
Colorado429,3270.77×
Arkansas373,7101.29×
Oregon354,3580.88×
Connecticut339,3340.96×
Kansas304,2101.09×
Iowa288,8010.99×
Nevada286,7930.84×
Utah200,9670.64×
West Virginia187,6411.14×
New Mexico180,7271.02×
Nebraska150,0400.85×
Idaho139,6560.79×
Hawaii134,8920.89×
New Hampshire117,6870.85×
Maine117,1360.93×
Delaware87,0030.89×
Rhode Island86,4560.77×
Montana69,5820.71×
Washington, District of Columbia65,1240.61×
South Dakota54,6360.67×
Vermont47,0320.76×
Wyoming46,2170.88×
Alaska45,7230.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Refrigerator audience
BrandAffinityCategory
Kitchenware3.21×Home & Garden
Macy's2.24×Shopping
Child development3.95×Business & Career
Gift shop3.52×Home & Garden
Vintage clothing2.56×Fashion & Accessoires
Kitchen1.58×Home & Garden
Handicraft1.76×Home & Garden
Texas Roadhouse1.78×Food & Beverages
New Balance2.67×Fashion & Accessoires
Nordstrom1.77×Shopping
Resort1.76×Travel & Leisure
IKEA1.8×Home & Garden
Garden1.54×Home & Garden
Mobile device1.76×Technology & Electronics
Old Navy1.55×Fashion & Accessoires
Pottery Barn2.2×Home & Garden
Jewelry design3.43×Fashion & Accessoires
Home Appliances1.58×Home & Garden
Black Friday (shopping)1.82×Shopping
Italian cuisine1.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Refrigerator audience
TraitClusterScore
DIY MentalityTHRILL1.51
Quality AwarenessPREMIUM1.48
IndulgenceJOY1.38
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.37
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Refrigerator
CountryShare
United States20.2%
Brazil5.4%
United Kingdom5.4%

See Refrigerator audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Refrigerator have in United States?

Refrigerator has an estimated audience of 35,262,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Refrigerator fans?

60.2% of Refrigerator fans are female, 39.8% are male, with an average age of 45.5 years.

Which brands do Refrigerator fans like most?

Refrigerator fans show strongest brand affinity for Kitchenware (3.21×), Macy's (2.24×), and Child development (3.95×) over the country average.

Where do Refrigerator fans live in United States?

Refrigerator fans in United States are most concentrated in California (reach 4,540,379), Texas (reach 3,748,177), and Florida (reach 2,343,449). These three regions account for the largest share of the active audience.

What other brands do Refrigerator fans also like?

Beyond Refrigerator itself, the audience over-indexes on Macy's (2.24×), Child development (3.95×), Gift shop (3.52×), and Vintage clothing (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.