Resort Audience in United States

Resort logo

Resort has an estimated audience of 55,482,511 people in United States. 57.3% are female, 42.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, Vocal harmony, Fairy godmother.

The average Resort fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (12.83× the country average). Demographically, the Resort audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Resort fans

Demographic split for Resort audience in United States
MetricValue
Female57.3%
Male42.7%
Average age44.2
Estimated audience size55,482,511

Audience persona

The typical Resort fan in United States is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Resort in United States
RegionReachAffinity
California7,345,3581.2×
Texas6,681,1181.4×
Florida4,723,9841.26×
New York4,173,0891.35×
Illinois2,159,0251.17×
Washington2,126,5081.91×
Virginia2,097,9421.55×
New Jersey2,050,0521.45×
Pennsylvania2,026,0871.08×
Arizona1,932,8791.71×
North Carolina1,717,4781.03×
Minnesota1,616,6512.03×
Georgia1,614,6560.94×
Ohio1,450,8490.85×
Michigan1,439,4600.99×
Massachusetts1,274,6521.17×
Maryland1,227,7121.29×
Colorado1,054,0621.21×
Wisconsin957,7431.15×
Oregon913,8281.44×
Tennessee891,2870.8×
Indiana807,8680.8×
Missouri782,3930.87×
South Carolina717,6390.86×
Connecticut527,1740.95×
Louisiana486,1910.68×
Alabama469,6820.61×
Oklahoma449,1290.73×
Nevada417,2990.78×
Kentucky414,5080.6×
Utah390,1530.79×
Kansas374,9180.86×
Iowa367,5690.8×
Washington, District of Columbia338,6022.03×
Arkansas328,2120.72×
Hawaii243,9531.02×
Idaho228,0510.82×
Mississippi219,8770.48×
New Mexico219,2220.79×
Nebraska183,0320.66×
New Hampshire174,1010.8×
West Virginia165,3960.64×
Maine144,1840.73×
Montana141,9030.92×
Rhode Island124,2000.7×
Delaware118,2520.77×
South Dakota103,4190.81×
North Dakota93,0840.82×
Alaska74,7660.63×
Vermont72,5820.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Resort audience
BrandAffinityCategory
Historic site12.83×Arts & Culture
Goop14.58×Internet & Social Media
Governor of Michigan19.56×Politics & Society
Vocal harmony10.57×Music & Radio
Fairy godmother14.56×Literature
Wok12.66×Food & Beverages
Grinch7.52×Movies & TV
Hibachi13.17×Food & Beverages
headspace15.6×Health
Google Home10.46×Technology & Electronics
Hipster15.53×Politics & Society
Cherish (group)17.06×Music & Radio
Grace Slick12.69×Music & Radio
TV Fanatic14.04×Movies & TV
El Paso County, Colorado16.69×Travel & Leisure
Mathcore10.19×Music & Radio
Kikar HaShabbat20.21×News
Guitarist (magazine)13.46×Music & Radio
No Escape (1994 film)12.59×Movies & TV
Harlow12.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Resort audience
TraitClusterScore
TravellingTHRILL1.41
IndulgenceJOY1.18
Quality AwarenessPREMIUM1.18
Family OrientationCONSERVATISM1.16
Price SensitivityPREMIUM1.15
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Resort
CountryShare
United States19.5%
Japan6.5%
Italy5.0%

See Resort audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Resort have in United States?

Resort has an estimated audience of 55,482,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Resort fans?

57.3% of Resort fans are female, 42.7% are male, with an average age of 44.2 years.

Which brands do Resort fans like most?

Resort fans show strongest brand affinity for Historic site (12.83×), Goop (14.58×), and Governor of Michigan (19.56×) over the country average.

Where do Resort fans live in United States?

Resort fans in United States are most concentrated in California (reach 7,345,358), Texas (reach 6,681,118), and Florida (reach 4,723,984). These three regions account for the largest share of the active audience.

What other brands do Resort fans also like?

Beyond Resort itself, the audience over-indexes on Goop (14.58×), Governor of Michigan (19.56×), Vocal harmony (10.57×), and Fairy godmother (14.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.