A data profile of the people who buy, follow and care about Resort in United Kingdom — modelled from more than twelve digital signal sources. Resort has an estimated audience of 12,637,919 people in United Kingdom.
The average Resort fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Kitchen, Refrigerator, with strongest over-indexing on Hobby (1.91× the country average).
Demographically, the Resort audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Resort fan in United Kingdom is more female, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Resort profile in United Kingdom.
61.5% are female, 38.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.9 |
| Estimated audience size | 12,637,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Resort audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.35× | |
| 02 | South East | ~2M | 1.29× | |
| 03 | North East | ~600K | 1.20× | |
| 04 | England | ~9.5M | 1.18× | |
| 05 | East of England | ~1.5M | 1.15× | |
| 06 | Wales | ~800K | 1.06× | |
| 07 | Yorkshire and the Humber | ~1M | 0.99× | |
| 08 | Scotland | ~1M | 0.95× | |
| 09 | Northern Ireland | ~300K | 0.86× | |
| 10 | South West | ~900K | 0.83× | |
| 11 | East Midlands | ~700K | 0.79× | |
| 12 | North West | ~800K | 0.57× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conference and resort hotels | Travel & Leisure | 4.75× | ||
| 02 | All-inclusive resort | Travel & Leisure | 3.88× | ||
| 03 | Mineral water | Food & Beverages | 3.38× | ||
| 04 | Hot tub | Home & Garden | 2.90× | ||
| 05 | Real property | Home & Garden | 2.88× | ||
| 06 | Fish and chips | Food & Beverages | 2.54× | ||
| 07 | Refrigerator | Home & Garden | 2.53× | ||
| 08 | Mobile home | Cars & Mobility | 2.38× | ||
| 09 | Mother's Day | Kids & Family | 2.10× | ||
| 10 | Wikipedia | Internet & Social Media | 1.95× | ||
| 11 | Volunteering | Politics & Society | 1.93× | ||
| 12 | Hobby | Home & Garden | 1.91× | ||
| 13 | Internet & Social Media | 1.91× | |||
| 14 | Distilled beverage | Food & Beverages | 1.90× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.84× | ||
| 16 | Kitchen | Home & Garden | 1.69× | ||
| 17 | William Hill (bookmaker) | Games | 1.69× | ||
| 18 | Aldi | Shopping | 1.64× | ||
| 19 | British Airways | Travel & Leisure | 1.62× | ||
| 20 | Weddings | Kids & Family | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.30× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Pet Ownership | JOY | 0.86× | |
| Sustainability | BALANCE | 0.89× |
Resort has an estimated audience of 12,637,919 people in United Kingdom, concentrated in England and South East.
61.5% of Resort fans are female, 38.5% are male, with an average age of 45.9 years.
Resort fans show strongest brand affinity for Hobby (1.91×), Kitchen (1.69×), and Refrigerator (2.53×) over the country average.
Resort fans in United Kingdom are most concentrated in England (reach ~9.5M), South East (reach ~2M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Kitchen (1.69×), Refrigerator (2.53×), Distilled beverage (1.9×), and WhatsApp (1.91×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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