Rascasse Audience Intelligence

Resort Audience in Germany

A data profile of the people who buy, follow and care about Resort in Germany — modelled from more than twelve digital signal sources. Resort has an estimated audience of 9,468,166 people in Germany.

#9among Touchpoint in Germany#25in Travel & Leisure

The average Resort fan in Germany is 42.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Real property, Tagesschau, Allgäu, with strongest over-indexing on Real property (6.83× the country average).

Demographically, the Resort audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Resort fan in Germany is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Resort profile in Germany.

Audience size
9.5M
in Germany
Gender
57.7%♀
42.3% male
Age
42.7
average years
Country rank
#367
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Resort fans

57.7% are female, 42.3% are male, average age 42.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Resort audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age42.7
Estimated audience size9,468,166
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Resort audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Resort audience comes from Germany.

Worldwide audience distribution share by country for Resort
CountryShare
United States19.5%
Japan6.5%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Resort audience in Germany is strongest.

Fig. 05

Top regions by affinity

Resort fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K1.51×
02Hessen~900K1.21×
03Bayern~2M1.17×
04Hamburg~200K1.15×
05Rheinland-Pfalz~500K1.06×
06Brandenburg~300K1.05×
07Baden-Württemberg~1.5M1.03×
08Mecklenburg-Vorpommern~200K1.03×
09Sachsen~400K0.94×
10Thüringen~200K0.93×
11Schleswig-Holstein~300K0.89×
12Sachsen-Anhalt~200K0.89×
13Nordrhein-Westfalen~2M0.86×
14Niedersachsen~800K0.86×
15Bremen~70K0.85×
16Saarland~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Resort, Germany
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Resort audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden6.83×
02Hot tubHome & Garden4.56×
03AllgäuTravel & Leisure4.53×
04HomeschoolingPolitics & Society3.58×
05PandoraFashion & Accessoires3.10×
06RefrigeratorHome & Garden2.69×
07PillowHome & Garden2.55×
08VolunteeringPolitics & Society2.49×
09HolidayCheckTravel & Leisure2.35×
10LodgingTravel & Leisure2.29×
11KitchenHome & Garden1.97×
12VacationsTravel & Leisure1.86×
13TagesschauMovies & TV1.76×
14NatureHome & Garden1.71×
15EurowingsTravel & Leisure1.70×
16CHECK24Business & Career1.60×
17TransfermarktSports1.60×
18SpasBeauty & Wellness1.59×
19FamilyKids & Family1.53×
20Google MapsInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Resort audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
TravellingTHRILL1.39×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Resort audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Social Media UsageJOY0.89×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Resort have in Germany?

Resort has an estimated audience of 9,468,166 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Resort fans?

57.7% of Resort fans are female, 42.3% are male, with an average age of 42.7 years.

03

Which brands do Resort fans like most?

Resort fans show strongest brand affinity for Real property (6.83×), Tagesschau (1.76×), and Allgäu (4.53×) over the country average.

04

Where do Resort fans live in Germany?

Resort fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Resort fans also like?

Beyond Resort itself, the audience over-indexes on Tagesschau (1.76×), Allgäu (4.53×), Nature (1.71×), and Family (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Resort audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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