Resort Audience in Germany
Resort has an estimated audience of 9,468,166 people in Germany. 57.7% are female, 42.3% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Jack White, Esra Erol, Icon (magazine).
The average Resort fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Jack White, with strongest over-indexing on Rossmann (1.75× the country average). Demographically, the Resort audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.7 |
| Estimated audience size | 9,468,166 |
Audience persona
The typical Resort fan in Germany is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,840,974 | 0.89× |
| Bayern | 1,814,474 | 1.19× |
| Baden-Württemberg | 1,391,973 | 1.08× |
| Hessen | 825,153 | 1.14× |
| Niedersachsen | 786,332 | 0.86× |
| Berlin | 693,245 | 1.64× |
| Rheinland-Pfalz | 510,215 | 1.08× |
| Sachsen | 408,816 | 0.88× |
| Brandenburg | 311,697 | 1.06× |
| Schleswig-Holstein | 309,863 | 0.91× |
| Hamburg | 251,132 | 1.17× |
| Thüringen | 227,106 | 0.94× |
| Sachsen-Anhalt | 212,122 | 0.86× |
| Mecklenburg-Vorpommern | 175,425 | 0.97× |
| Saarland | 65,819 | 0.57× |
| Bremen | 61,572 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.75× | Shopping |
| Goes | 1.54× | Travel & Leisure |
| Jack White | 1.63× | Movies & TV |
| Esra Erol | 4.29× | Movies & TV |
| Icon (magazine) | 1.86× | Arts & Culture |
| Home Delivery | 1.93× | Food & Beverages |
| Nurse education | 1.55× | Kids & Family |
| New Era (Namibia) | 2.46× | News |
| Free University of Berlin | 1.97× | Business & Career |
| Jaguar F-Pace | 2.72× | Cars & Mobility |
| The Equalizer | 2.04× | Movies & TV |
| Glashütte | 1.71× | Travel & Leisure |
| Throne of Glass | 2.06× | Literature |
| Pantsuit | 2.4× | Fashion & Accessoires |
| Isha Yoga | 3.57× | Sports |
| Keeper (password manager) | 1.54× | Technology & Electronics |
| Phil Campbell (musician) | 1.8× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Islamism | 1.9× | Politics & Society |
| Hakone, Kanagawa | 2.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.3 |
| Indulgence | JOY | 1.29 |
| Travelling | THRILL | 1.18 |
| Pet Ownership | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Resort have in Germany?
Resort has an estimated audience of 9,468,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Resort fans?
57.7% of Resort fans are female, 42.3% are male, with an average age of 42.7 years.
Which brands do Resort fans like most?
Resort fans show strongest brand affinity for Rossmann (1.75×), Goes (1.54×), and Jack White (1.63×) over the country average.
Where do Resort fans live in Germany?
Resort fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,840,974), Bayern (reach 1,814,474), and Baden-Württemberg (reach 1,391,973). These three regions account for the largest share of the active audience.
What other brands do Resort fans also like?
Beyond Resort itself, the audience over-indexes on Goes (1.54×), Jack White (1.63×), Esra Erol (4.29×), and Icon (magazine) (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.