Rascasse Audience Intelligence

Eurowings Target Market in Germany

A data profile of the people who buy, follow and care about Eurowings in Germany — modelled from more than twelve digital signal sources. Eurowings has an estimated audience of 10,032,496 people in Germany.

#3among Airline in Germany#40among Brand in Germany#18in Travel & Leisure

The average Eurowings fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Lufthansa, Cologne Bonn Airport, Ryanair, with strongest over-indexing on Lufthansa (5.13× the country average).

Demographically, the Eurowings audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eurowings fan in Germany is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Lufthansa.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eurowings profile in Germany.

Audience size
10M
in Germany
Gender
51.2%♀
48.8% male
Age
42.1
average years
Country rank
#308
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eurowings

51.2% are female, 48.8% are male, average age 42.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Eurowings audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age42.1
Estimated audience size10,032,496
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Eurowings audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4928%
50+21%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Eurowings audience comes from Germany.

Worldwide audience distribution share by country for Eurowings
CountryShare
Germany67.6%
Italy4.2%
Spain4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eurowings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eurowings customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~5.5M2.47×
02Hamburg~500K2.25×
03Baden-Württemberg~2.5M1.66×
04Schleswig-Holstein~600K1.56×
05Berlin~500K1.08×
06Niedersachsen~1M1.04×
07Bremen~90K1.04×
08Rheinland-Pfalz~400K0.76×
09Hessen~500K0.70×
10Brandenburg~200K0.68×
11Mecklenburg-Vorpommern~100K0.58×
12Bayern~900K0.56×
13Saarland~60K0.49×
14Sachsen~200K0.46×
15Thüringen~90K0.36×
16Sachsen-Anhalt~90K0.35×
Fig. 06

Affinity by region

Affinity by region — Eurowings, Germany
0.35×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eurowings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eurowings audience
#·InterestCategoryAffinity×
01Cologne Bonn AirportTravel & Leisure11.18×
02Air EuropaTravel & Leisure10.73×
03Berlin Tegel AirportTravel & Leisure10.70×
04Marabu AirlinesTravel & Leisure7.58×
05LufthansaTravel & Leisure5.13×
06OpodoTravel & Leisure4.61×
07Gesellschaft mit beschränkter HaftungBusiness & Career4.01×
08Flightradar24Travel & Leisure3.91×
09ButterFood & Beverages3.76×
10AirlineTravel & Leisure3.74×
11SunExpressTravel & Leisure3.06×
12RyanairTravel & Leisure2.59×
13TUITravel & Leisure2.58×
14HolidayCheckTravel & Leisure2.54×
15FlixBusCars & Mobility2.15×
16CHECK24Business & Career1.89×
17ImmoScout24Home & Garden1.85×
18Netto Marken-DiscountShopping1.74×
19Deutsche BahnCars & Mobility1.61×
20CommerzbankBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eurowings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eurowings audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.48×
Quality AwarenessPREMIUM1.35×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eurowings audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Early Adopter MentalityPOWER0.85×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eurowings's target market in Germany?

Eurowings's target market in Germany covers an estimated 10,032,496 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Eurowings customers?

51.2% of the Eurowings audience are female, 48.8% are male, with an average age of 42.1 years.

03

Which brands do Eurowings fans like most?

Eurowings fans show strongest brand affinity for Lufthansa (5.13×), Cologne Bonn Airport (11.18×), and Ryanair (2.59×) over the country average.

04

Where do Eurowings fans live in Germany?

Eurowings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Baden-Württemberg (reach ~2.5M), and Niedersachsen (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Eurowings fans also like?

Beyond Eurowings itself, the audience over-indexes on Cologne Bonn Airport (11.18×), Ryanair (2.59×), Airline (3.74×), and Berlin Tegel Airport (10.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Eurowings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eurowings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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