Eurowings Audience in Germany
Eurowings has an estimated audience of 10,127,535 people in Germany. 51.2% are female, 48.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Lufthansa, Cologne Bonn Airport, Ryanair, Airline, Berlin Tegel Airport.
The average Eurowings fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Lufthansa, Cologne Bonn Airport, Ryanair, with strongest over-indexing on Lufthansa (5.13× the country average). Demographically, the Eurowings audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Eurowings fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.1 |
| Estimated audience size | 10,127,535 |
Audience persona
The typical Eurowings fan in Germany is balanced, around 42.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lufthansa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,685,519 | 2.57× |
| Baden-Württemberg | 2,323,452 | 1.68× |
| Niedersachsen | 999,296 | 1.02× |
| Bayern | 929,093 | 0.57× |
| Schleswig-Holstein | 567,805 | 1.56× |
| Hessen | 561,388 | 0.73× |
| Hamburg | 521,870 | 2.28× |
| Berlin | 493,030 | 1.09× |
| Rheinland-Pfalz | 395,036 | 0.78× |
| Sachsen | 226,180 | 0.46× |
| Brandenburg | 203,643 | 0.65× |
| Mecklenburg-Vorpommern | 103,566 | 0.54× |
| Bremen | 85,181 | 0.98× |
| Sachsen-Anhalt | 84,789 | 0.32× |
| Thüringen | 82,252 | 0.32× |
| Saarland | 57,845 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lufthansa | 5.13× | Travel & Leisure |
| Cologne Bonn Airport | 11.18× | Travel & Leisure |
| Ryanair | 2.59× | Travel & Leisure |
| Airline | 3.74× | Travel & Leisure |
| Berlin Tegel Airport | 10.7× | Travel & Leisure |
| Gesellschaft mit beschränkter Haftung | 4.01× | Business & Career |
| Opodo | 4.61× | Travel & Leisure |
| Netto Marken-Discount | 1.74× | Shopping |
| TUI | 2.58× | Travel & Leisure |
| ImmoScout24 | 1.85× | Home & Garden |
| Marabu Airlines | 7.58× | Travel & Leisure |
| CHECK24 | 1.89× | Business & Career |
| Deutsche Bahn | 1.61× | Cars & Mobility |
| Air Europa | 10.73× | Travel & Leisure |
| Flightradar24 | 3.91× | Travel & Leisure |
| Wetter.com | 1.63× | Home & Garden |
| HolidayCheck | 2.54× | Travel & Leisure |
| Commerzbank | 1.57× | Business & Career |
| Sunexpress | 2.57× | Travel & Leisure |
| SunExpress | 3.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.59 |
| Indulgence | JOY | 1.5 |
| Travelling | THRILL | 1.39 |
| Tradition | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.6% |
| Italy | 4.2% |
| Spain | 4.1% |
See Eurowings audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
- EasyJet (3,191,158)
Frequently asked questions
How many fans does Eurowings have in Germany?
Eurowings has an estimated audience of 10,127,535 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Eurowings fans?
51.2% of Eurowings fans are female, 48.8% are male, with an average age of 42.1 years.
Which brands do Eurowings fans like most?
Eurowings fans show strongest brand affinity for Lufthansa (5.13×), Cologne Bonn Airport (11.18×), and Ryanair (2.59×) over the country average.
Where do Eurowings fans live in Germany?
Eurowings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,685,519), Baden-Württemberg (reach 2,323,452), and Niedersachsen (reach 999,296). These three regions account for the largest share of the active audience.
What other brands do Eurowings fans also like?
Beyond Eurowings itself, the audience over-indexes on Cologne Bonn Airport (11.18×), Ryanair (2.59×), Airline (3.74×), and Berlin Tegel Airport (10.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurowings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.