Turkish Airlines Audience in Germany
Turkish Airlines has an estimated audience of 2,827,779 people in Germany. 46.7% are female, 53.3% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunexpress, SunExpress, Google Flights, Galatasaray S.K., Fenerbahçe Men's Basketball.
The average Turkish Airlines fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunexpress, SunExpress, Google Flights, with strongest over-indexing on Sunexpress (23.57× the country average). Demographically, the Turkish Airlines audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Turkish Airlines fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 38.7 |
| Estimated audience size | 2,827,779 |
Audience persona
The typical Turkish Airlines fan in Germany is balanced, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sunexpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 664,278 | 1.07× |
| Bayern | 515,059 | 1.13× |
| Baden-Württemberg | 447,264 | 1.16× |
| Hessen | 283,573 | 1.32× |
| Niedersachsen | 247,707 | 0.9× |
| Berlin | 235,226 | 1.86× |
| Hamburg | 113,083 | 1.77× |
| Schleswig-Holstein | 106,335 | 1.05× |
| Rheinland-Pfalz | 103,294 | 0.73× |
| Sachsen | 81,967 | 0.59× |
| Brandenburg | 65,606 | 0.75× |
| Bremen | 44,806 | 1.85× |
| Sachsen-Anhalt | 37,182 | 0.51× |
| Thüringen | 27,576 | 0.38× |
| Mecklenburg-Vorpommern | 21,588 | 0.4× |
| Saarland | 18,332 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunexpress | 23.57× | Travel & Leisure |
| SunExpress | 21.49× | Travel & Leisure |
| Google Flights | 11.54× | Travel & Leisure |
| Galatasaray S.K. | 7.23× | Sports |
| Fenerbahçe Men's Basketball | 7.64× | Sports |
| Pegasus Airlines | 15× | Travel & Leisure |
| Fenerbahçe S.K. | 7.8× | Sports |
| Spirit Airlines | 41.9× | Travel & Leisure |
| Prepackaged meal | 22.69× | Food & Beverages |
| Habertürk | 11.11× | News |
| Trabzonspor | 8.1× | Sports |
| Mount Ida (Turkey) | 9.33× | |
| Ryanair | 3.54× | Travel & Leisure |
| Beşiktaş J.K. | 6.63× | Sports |
| Cumhuriyet | 8.95× | News |
| Ankara | 6.45× | Travel & Leisure |
| Milliyet | 9.93× | News |
| Antalya | 6.27× | Travel & Leisure |
| Bodrum | 6.36× | Travel & Leisure |
| Star (Turkish newspaper) | 12.39× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.78 |
| Travelling | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.4 |
| Individualism | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.32 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.7% |
| Germany | 8.2% |
| United Kingdom | 6.2% |
See Turkish Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Turkish Airlines have in Germany?
Turkish Airlines has an estimated audience of 2,827,779 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turkish Airlines fans?
46.7% of Turkish Airlines fans are female, 53.3% are male, with an average age of 38.7 years.
Which brands do Turkish Airlines fans like most?
Turkish Airlines fans show strongest brand affinity for Sunexpress (23.57×), SunExpress (21.49×), and Google Flights (11.54×) over the country average.
Where do Turkish Airlines fans live in Germany?
Turkish Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 664,278), Bayern (reach 515,059), and Baden-Württemberg (reach 447,264). These three regions account for the largest share of the active audience.
What other brands do Turkish Airlines fans also like?
Beyond Turkish Airlines itself, the audience over-indexes on SunExpress (21.49×), Google Flights (11.54×), Galatasaray S.K. (7.23×), and Fenerbahçe Men's Basketball (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.