Habertürk Audience in Germany
A data profile of the people who buy, follow and care about Habertürk in Germany — modelled from more than twelve digital signal sources. Habertürk has an estimated audience of 1,484,732 people in Germany.
The average Habertürk fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Cumhuriyet, Sözcü, Milliyet, with strongest over-indexing on Cumhuriyet (49.41× the country average).
Demographically, the Habertürk audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Habertürk fan in Germany is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cumhuriyet.
At a glance
The key figures that characterise the Habertürk profile in Germany.
Search interest · 12-month trend
Audience demographics of Habertürk
50.4% are female, 49.6% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.8 |
| Estimated audience size | 1,484,732 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 31% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Habertürk audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 2.1% |
| France | 0.3% |
| China | 0.3% |
Geography
Where the Habertürk audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~600K | 1.94× | |
| 02 | Baden-Württemberg | ~400K | 1.88× | |
| 03 | Bremen | ~20K | 1.80× | |
| 04 | Berlin | ~100K | 1.72× | |
| 05 | Hessen | ~200K | 1.61× | |
| 06 | Hamburg | ~50K | 1.51× | |
| 07 | Bayern | ~300K | 1.07× | |
| 08 | Rheinland-Pfalz | ~80K | 1.06× | |
| 09 | Niedersachsen | ~100K | 0.83× | |
| 10 | Schleswig-Holstein | ~40K | 0.80× | |
| 11 | Saarland | ~9K | 0.49× | |
| 12 | Brandenburg | ~20K | 0.35× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.34× | |
| 14 | Sachsen-Anhalt | ~10K | 0.28× | |
| 15 | Sachsen | ~20K | 0.26× | |
| 16 | Thüringen | ~10K | 0.26× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Habertürk audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NTV Spor | Music & Radio | 60.02× | ||
| 02 | Yeni Şafak | News | 55.00× | ||
| 03 | Sabah (newspaper) | News | 52.82× | ||
| 04 | Halk TV | Movies & TV | 52.77× | ||
| 05 | Milliyet | News | 50.64× | ||
| 06 | Hürriyet | News | 49.63× | ||
| 07 | Cumhuriyet | News | 49.41× | ||
| 08 | Sözcü | News | 43.19× | ||
| 09 | TRT Haber | Movies & TV | 41.22× | ||
| 10 | Mavi Jeans | Fashion & Accessoires | 40.72× | ||
| 11 | Fanatik | News | 35.43× | ||
| 12 | CNN Türk | Movies & TV | 34.33× | ||
| 13 | Star TV (Turkey) | Movies & TV | 29.08× | ||
| 14 | Kanal D | Movies & TV | 24.05× | ||
| 15 | Tarkan (singer) | Music & Radio | 22.92× | ||
| 16 | Show TV | Movies & TV | 22.46× | ||
| 17 | Süper Lig | Sports | 15.11× | ||
| 18 | Trabzonspor | Sports | 13.12× | ||
| 19 | Fenerbahçe S.K. | Sports | 11.89× | ||
| 20 | Galatasaray S.K. | Sports | 9.50× |
Personality of the Habertürk audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.02× | |
| Price Sensitivity | PREMIUM | 1.58× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.76× | |
| Tradition | CONSERVATISM | 0.83× |
Frequently asked questions
How many fans does Habertürk have in Germany?
Habertürk has an estimated audience of 1,484,732 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Habertürk fans?
50.4% of Habertürk fans are female, 49.6% are male, with an average age of 40.8 years.
Which brands do Habertürk fans like most?
Habertürk fans show strongest brand affinity for Cumhuriyet (49.41×), Sözcü (43.19×), and Milliyet (50.64×) over the country average.
Where do Habertürk fans live in Germany?
Habertürk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Habertürk fans also like?
Beyond Habertürk itself, the audience over-indexes on Sözcü (43.19×), Milliyet (50.64×), Fanatik (35.43×), and Hürriyet (49.63×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Habertürk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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