Mavi Jeans Audience in Germany
Mavi Jeans has an estimated audience of 499,722 people in Germany. 66.8% are female, 33.2% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Kate Winslet, Galatasaray S.K., Cumhuriyet, Habertürk, Beşiktaş J.K..
The average Mavi Jeans fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Kate Winslet, Galatasaray S.K., Cumhuriyet, with strongest over-indexing on Kate Winslet (40.84× the country average). Demographically, the Mavi Jeans audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Mavi Jeans fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 38.7 |
| Estimated audience size | 499,722 |
Audience persona
The typical Mavi Jeans fan in Germany is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Kate Winslet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,491 | 1.39× |
| Baden-Württemberg | 108,368 | 1.59× |
| Bayern | 96,050 | 1.2× |
| Hessen | 65,559 | 1.72× |
| Niedersachsen | 40,379 | 0.83× |
| Berlin | 32,237 | 1.44× |
| Schleswig-Holstein | 22,902 | 1.28× |
| Sachsen | 15,989 | 0.65× |
| Rheinland-Pfalz | 15,536 | 0.62× |
| Hamburg | 14,818 | 1.31× |
| Brandenburg | 9,660 | 0.62× |
| Sachsen-Anhalt | 7,768 | 0.6× |
| Thüringen | 6,552 | 0.51× |
| Mecklenburg-Vorpommern | 4,841 | 0.51× |
| Saarland | 4,335 | 0.71× |
| Bremen | 4,321 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Winslet | 40.84× | Movies & TV |
| Galatasaray S.K. | 12.91× | Sports |
| Cumhuriyet | 23.32× | News |
| Habertürk | 25× | News |
| Beşiktaş J.K. | 15.83× | Sports |
| Trabzonspor | 15.84× | Sports |
| Turkey national football team | 19.99× | Sports |
| Fenerbahçe Men's Basketball | 11.56× | Sports |
| Kanal D | 19.42× | Movies & TV |
| Tracksuit | 21.54× | Fashion & Accessoires |
| Tarkan (singer) | 32.96× | Music & Radio |
| Beşiktaş | 19.53× | Sports |
| Star TV (Turkey) | 19.26× | Movies & TV |
| Ipekyol | 29.44× | Shopping |
| TRT 1 | 18.47× | Movies & TV |
| Bodrum | 12× | Travel & Leisure |
| Henna | 12.84× | Home & Garden |
| Turkish language | 10.17× | Politics & Society |
| Ankara | 10.89× | Travel & Leisure |
| Fenerbahçe S.K. | 10.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.28 |
| Individualism | JOY | 1.24 |
| Creativity | OPEN | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| United States | 12.4% |
| Canada | 4.1% |
See Mavi Jeans audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Mavi Jeans have in Germany?
Mavi Jeans has an estimated audience of 499,722 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mavi Jeans fans?
66.8% of Mavi Jeans fans are female, 33.2% are male, with an average age of 38.7 years.
Which brands do Mavi Jeans fans like most?
Mavi Jeans fans show strongest brand affinity for Kate Winslet (40.84×), Galatasaray S.K. (12.91×), and Cumhuriyet (23.32×) over the country average.
Where do Mavi Jeans fans live in Germany?
Mavi Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,491), Baden-Württemberg (reach 108,368), and Bayern (reach 96,050). These three regions account for the largest share of the active audience.
What other brands do Mavi Jeans fans also like?
Beyond Mavi Jeans itself, the audience over-indexes on Galatasaray S.K. (12.91×), Cumhuriyet (23.32×), Habertürk (25×), and Beşiktaş J.K. (15.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mavi Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.