Rascasse Audience Intelligence

Mavi Jeans Target Market in Germany

A data profile of the people who buy, follow and care about Mavi Jeans in Germany — modelled from more than twelve digital signal sources. Mavi Jeans has an estimated audience of 501,239 people in Germany.

#23among Mainstream fashion in Germany#1521among Brand in Germany#573in Fashion & Accessoires

The average Mavi Jeans fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Kate Winslet, Cumhuriyet, Habertürk, with strongest over-indexing on Kate Winslet (40.84× the country average).

Demographically, the Mavi Jeans audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mavi Jeans fan in Germany is more female, around 38.7 years old, with strong Travelling tendencies and a notable affinity for Kate Winslet.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mavi Jeans profile in Germany.

Audience size
501K
in Germany
Gender
66.8%♀
33.2% male
Age
38.7
average years
Country rank
#11724
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mavi Jeans

66.8% are female, 33.2% are male, average age 38.7.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Mavi Jeans audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age38.7
Estimated audience size501,239
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mavi Jeans audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3923%
40-4926%
50+14%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Mavi Jeans audience comes from Germany.

Worldwide audience distribution share by country for Mavi Jeans
CountryShare
Germany16.0%
United States11.3%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mavi Jeans audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mavi Jeans customers by region in Germany
#RegionReachAffinity×
01Hessen~60K1.66×
02Baden-Württemberg~100K1.53×
03Berlin~30K1.42×
04Nordrhein-Westfalen~100K1.32×
05Hamburg~10K1.24×
06Schleswig-Holstein~20K1.21×
07Bayern~90K1.15×
08Bremen~4K1.04×
09Rheinland-Pfalz~20K0.85×
10Niedersachsen~40K0.83×
11Saarland~5K0.83×
12Sachsen-Anhalt~9K0.71×
13Sachsen~20K0.70×
14Brandenburg~10K0.70×
15Thüringen~9K0.69×
16Mecklenburg-Vorpommern~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Mavi Jeans, Germany
0.69×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mavi Jeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mavi Jeans audience
#·InterestCategoryAffinity×
01Gençlerbirliği S.K.Sports42.29×
02Kate WinsletMovies & TV40.84×
03Tarkan (singer)Music & Radio32.96×
04IpekyolShopping29.44×
05HürriyetNews25.95×
06HabertürkNews25.00×
07CumhuriyetNews23.32×
08TracksuitFashion & Accessoires21.54×
09SözcüNews20.60×
10Turkey national football teamSports19.99×
11Kanal DMovies & TV19.42×
12Star TV (Turkey)Movies & TV19.26×
13TRT 1Movies & TV18.47×
14TrabzonsporSports15.84×
15Beşiktaş J.K.Sports15.83×
16HennaHome & Garden12.84×
17BodrumTravel & Leisure12.00×
18Fenerbahçe S.K.Sports10.81×
19Turkish languagePolitics & Society10.17×
20SunExpressTravel & Leisure8.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mavi Jeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mavi Jeans audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.57×
IndulgenceJOY1.40×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mavi Jeans audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.37×
Career OrientationPOWER0.43×
ExtroversionTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mavi Jeans's target market in Germany?

Mavi Jeans's target market in Germany covers an estimated 501,239 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Mavi Jeans customers?

66.8% of the Mavi Jeans audience are female, 33.2% are male, with an average age of 38.7 years.

03

Which brands do Mavi Jeans fans like most?

Mavi Jeans fans show strongest brand affinity for Kate Winslet (40.84×), Cumhuriyet (23.32×), and Habertürk (25×) over the country average.

04

Where do Mavi Jeans fans live in Germany?

Mavi Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mavi Jeans fans also like?

Beyond Mavi Jeans itself, the audience over-indexes on Cumhuriyet (23.32×), Habertürk (25×), Tarkan (singer) (32.96×), and Sözcü (20.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Mavi Jeans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mavi Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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