Rascasse Audience Intelligence

Tracksuit Audience in Germany

A data profile of the people who buy, follow and care about Tracksuit in Germany — modelled from more than twelve digital signal sources. Tracksuit has an estimated audience of 1,099,115 people in Germany.

#2950among Topic in Germany#324in Fashion & Accessoires

The average Tracksuit fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sweatpants, 2010s in fashion, Online shopping, with strongest over-indexing on Sweatpants (15.97× the country average).

Demographically, the Tracksuit audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tracksuit fan in Germany is balanced, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Sweatpants.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tracksuit profile in Germany.

Audience size
1.1M
in Germany
Gender
50.4%♀
49.6% male
Age
35.0
average years
Country rank
#5997
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tracksuit fans

50.4% are female, 49.6% are male, average age 35.0.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Tracksuit audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age35.0
Estimated audience size1,099,115
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Tracksuit audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Tracksuit audience comes from Germany.

Worldwide audience distribution share by country for Tracksuit
CountryShare
Turkey12.1%
South Korea11.1%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tracksuit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tracksuit fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.48×
02Bremen~10K1.31×
03Hamburg~30K1.24×
04Niedersachsen~100K1.19×
05Baden-Württemberg~200K1.14×
06Hessen~100K1.14×
07Rheinland-Pfalz~60K1.10×
08Bayern~200K1.09×
09Schleswig-Holstein~40K1.03×
10Berlin~50K0.94×
11Saarland~10K0.85×
12Brandenburg~30K0.84×
13Thüringen~20K0.70×
14Mecklenburg-Vorpommern~10K0.70×
15Sachsen-Anhalt~20K0.69×
16Sachsen~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Tracksuit, Germany
0.65×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tracksuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tracksuit audience
#·InterestCategoryAffinity×
01SweatpantsFashion & Accessoires15.97×
02PepcoFashion & Accessoires7.39×
032010s in fashionFashion & Accessoires7.11×
041990s in fashionFashion & Accessoires4.88×
05Sportswear (fashion)Fashion & Accessoires3.81×
06DenimFashion & Accessoires3.27×
07ShortsFashion & Accessoires2.92×
08Sports equipmentSports2.67×
09TrousersFashion & Accessoires2.26×
10Men's clothingFashion & Accessoires2.25×
11Fashion designBusiness & Career1.86×
12Luxury goodsFashion & Accessoires1.66×
13Discount storesShopping1.64×
14AutoScout24Cars & Mobility1.63×
15FootwearFashion & Accessoires1.60×
16JewelryFashion & Accessoires1.56×
17Online shoppingShopping1.54×
18BusinessBusiness & Career1.54×
19Physical exerciseSports1.53×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tracksuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tracksuit audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.52×
CreativityOPEN1.40×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tracksuit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
SustainabilityBALANCE0.85×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tracksuit have in Germany?

Tracksuit has an estimated audience of 1,099,115 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tracksuit fans?

50.4% of Tracksuit fans are female, 49.6% are male, with an average age of 35.0 years.

03

Which brands do Tracksuit fans like most?

Tracksuit fans show strongest brand affinity for Sweatpants (15.97×), 2010s in fashion (7.11×), and Online shopping (1.54×) over the country average.

04

Where do Tracksuit fans live in Germany?

Tracksuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tracksuit fans also like?

Beyond Tracksuit itself, the audience over-indexes on 2010s in fashion (7.11×), Online shopping (1.54×), Business (1.54×), and 1990s in fashion (4.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Tracksuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tracksuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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