Tracksuit Audience in Germany
Tracksuit has an estimated audience of 1,099,115 people in Germany. 50.4% are female, 49.6% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sweatpants, 2010s in fashion, Online shopping, Business, 1990s in fashion.
The average Tracksuit fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sweatpants, 2010s in fashion, Online shopping, with strongest over-indexing on Sweatpants (15.97× the country average). Demographically, the Tracksuit audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tracksuit fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.0 |
| Estimated audience size | 1,099,115 |
Audience persona
The typical Tracksuit fan in Germany is balanced, around 35.0 years old, with strong Tradition tendencies and a notable affinity for Sweatpants.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,257 | 1.54× |
| Bayern | 195,594 | 1.11× |
| Baden-Württemberg | 171,108 | 1.14× |
| Niedersachsen | 130,128 | 1.22× |
| Hessen | 97,251 | 1.16× |
| Rheinland-Pfalz | 59,683 | 1.08× |
| Berlin | 48,129 | 0.98× |
| Schleswig-Holstein | 41,057 | 1.04× |
| Sachsen | 33,232 | 0.62× |
| Hamburg | 31,524 | 1.27× |
| Brandenburg | 27,396 | 0.8× |
| Sachsen-Anhalt | 18,262 | 0.64× |
| Thüringen | 17,952 | 0.64× |
| Mecklenburg-Vorpommern | 13,267 | 0.63× |
| Bremen | 12,513 | 1.33× |
| Saarland | 10,714 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sweatpants | 15.97× | Fashion & Accessoires |
| 2010s in fashion | 7.11× | Fashion & Accessoires |
| Online shopping | 1.54× | Shopping |
| Business | 1.54× | Business & Career |
| 1990s in fashion | 4.88× | Fashion & Accessoires |
| Discount stores | 1.64× | Shopping |
| Men's clothing | 2.25× | Fashion & Accessoires |
| Pepco | 7.39× | Fashion & Accessoires |
| Sportswear (fashion) | 3.81× | Fashion & Accessoires |
| Luxury goods | 1.66× | Fashion & Accessoires |
| Trousers | 2.26× | Fashion & Accessoires |
| Physical exercise | 1.53× | Sports |
| Fashion design | 1.86× | Business & Career |
| Sports equipment | 2.67× | Sports |
| AutoScout24 | 1.63× | Cars & Mobility |
| Jewelry | 1.56× | Fashion & Accessoires |
| Shorts | 2.92× | Fashion & Accessoires |
| Apple | 1.55× | Technology & Electronics |
| Footwear | 1.6× | Fashion & Accessoires |
| Denim | 3.27× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| Luxury Orientation | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.26 |
| Creativity | OPEN | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 12.1% |
| South Korea | 11.1% |
| United States | 10.2% |
See Tracksuit audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tracksuit have in Germany?
Tracksuit has an estimated audience of 1,099,115 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tracksuit fans?
50.4% of Tracksuit fans are female, 49.6% are male, with an average age of 35.0 years.
Which brands do Tracksuit fans like most?
Tracksuit fans show strongest brand affinity for Sweatpants (15.97×), 2010s in fashion (7.11×), and Online shopping (1.54×) over the country average.
Where do Tracksuit fans live in Germany?
Tracksuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,257), Bayern (reach 195,594), and Baden-Württemberg (reach 171,108). These three regions account for the largest share of the active audience.
What other brands do Tracksuit fans also like?
Beyond Tracksuit itself, the audience over-indexes on 2010s in fashion (7.11×), Online shopping (1.54×), Business (1.54×), and 1990s in fashion (4.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tracksuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.