Rascasse Audience Intelligence

2010s in fashion Audience in Germany

A data profile of the people who buy, follow and care about 2010s in fashion in Germany — modelled from more than twelve digital signal sources. 2010s in fashion has an estimated audience of 2,298,286 people in Germany.

#1714among Topic in Germany#161in Fashion & Accessoires

The average 2010s in fashion fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Timberland Company, Tights, Sneaker collecting, with strongest over-indexing on The Timberland Company (11.63× the country average).

Demographically, the 2010s in fashion audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 2010s in fashion fan in Germany is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Timberland Company.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2010s in fashion profile in Germany.

Audience size
2.3M
in Germany
Gender
65.3%♀
34.7% male
Age
37.8
average years
Country rank
#2900
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 2010s in fashion fans

65.3% are female, 34.7% are male, average age 37.8.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for 2010s in fashion audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age37.8
Estimated audience size2,298,286
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the 2010s in fashion audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.8%

of the worldwide 2010s in fashion audience comes from Germany.

Worldwide audience distribution share by country for 2010s in fashion
CountryShare
United States37.2%
United Kingdom7.3%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2010s in fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

2010s in fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.12×
02Berlin~100K1.11×
03Saarland~30K1.04×
04Sachsen-Anhalt~60K1.03×
05Thüringen~60K1.03×
06Mecklenburg-Vorpommern~40K1.02×
07Brandenburg~70K0.99×
08Schleswig-Holstein~80K0.97×
09Hamburg~50K0.97×
10Rheinland-Pfalz~100K0.96×
11Sachsen~100K0.96×
12Hessen~200K0.92×
13Niedersachsen~200K0.91×
14Bayern~300K0.89×
15Baden-Württemberg~300K0.89×
16Nordrhein-Westfalen~400K0.85×
Fig. 06

Affinity by region

Affinity by region — 2010s in fashion, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2010s in fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2010s in fashion audience
#·InterestCategoryAffinity×
01NazarethTravel & Leisure11.67×
02The Timberland CompanyFashion & Accessoires11.63×
03Thrasher (magazine)Fashion & Accessoires10.71×
04Banana RepublicFashion & Accessoires9.41×
05Slim-fit pantsFashion & Accessoires8.24×
06TightsFashion & Accessoires7.31×
07TracksuitFashion & Accessoires7.11×
08Comme des GarçonsFashion & Accessoires5.74×
09Purchase discountShopping5.55×
10Sneaker collectingFashion & Accessoires5.21×
11FendiFashion & Accessoires5.10×
12MangoShopping4.55×
13Robert RedfordMovies & TV3.98×
14UniqloShopping3.25×
15TrousersFashion & Accessoires2.54×
16NatureHome & Garden2.24×
17VacationsTravel & Leisure2.07×
18FamilyKids & Family1.91×
19Luxury goodsFashion & Accessoires1.69×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2010s in fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 2010s in fashion audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
ExtroversionTHRILL1.63×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 2010s in fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
Convenience OrientationPREMIUM0.82×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 2010s in fashion have in Germany?

2010s in fashion has an estimated audience of 2,298,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 2010s in fashion fans?

65.3% of 2010s in fashion fans are female, 34.7% are male, with an average age of 37.8 years.

03

Which brands do 2010s in fashion fans like most?

2010s in fashion fans show strongest brand affinity for The Timberland Company (11.63×), Tights (7.31×), and Sneaker collecting (5.21×) over the country average.

04

Where do 2010s in fashion fans live in Germany?

2010s in fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do 2010s in fashion fans also like?

Beyond 2010s in fashion itself, the audience over-indexes on Tights (7.31×), Sneaker collecting (5.21×), Nature (2.24×), and Mango (4.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See 2010s in fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 2010s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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