2010s in fashion Audience in Germany
2010s in fashion has an estimated audience of 2,298,286 people in Germany. 65.3% are female, 34.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Timberland Company, Drop shipping, Tagesschau, Livemusic, Spiegel Online.
The average 2010s in fashion fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Timberland Company, Drop shipping, Tagesschau, with strongest over-indexing on The Timberland Company (10.39× the country average). Demographically, the 2010s in fashion audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 2010s in fashion fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 37.8 |
| Estimated audience size | 2,298,286 |
Audience persona
The typical 2010s in fashion fan in Germany is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Timberland Company.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,813 | 0.58× |
| Bayern | 238,298 | 0.65× |
| Baden-Württemberg | 200,497 | 0.64× |
| Berlin | 152,498 | 1.48× |
| Niedersachsen | 119,658 | 0.54× |
| Hessen | 108,909 | 0.62× |
| Rheinland-Pfalz | 74,626 | 0.65× |
| Thüringen | 73,623 | 1.26× |
| Sachsen | 73,052 | 0.65× |
| Sachsen-Anhalt | 71,502 | 1.2× |
| Brandenburg | 63,259 | 0.89× |
| Schleswig-Holstein | 61,251 | 0.74× |
| Mecklenburg-Vorpommern | 60,028 | 1.37× |
| Bremen | 56,887 | 2.89× |
| Hamburg | 43,811 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Timberland Company | 10.39× | Fashion & Accessoires |
| Drop shipping | 4.04× | Shopping |
| Tagesschau | 2.49× | Movies & TV |
| Livemusic | 3.68× | Music & Radio |
| Spiegel Online | 2.26× | News |
| Tights | 6.24× | Fashion & Accessoires |
| Primark | 2.94× | Shopping |
| Sneaker collecting | 4.89× | Fashion & Accessoires |
| H&M | 2.18× | Shopping |
| Nike | 2.86× | Fashion & Accessoires |
| Natural foods | 4.13× | Food & Beverages |
| Harry Potter | 1.61× | Movies & TV |
| Urban Outfitters | 4.73× | Shopping |
| Breuninger | 2.8× | Fashion & Accessoires |
| Uniqlo | 3.42× | Shopping |
| Converse | 4.35× | Fashion & Accessoires |
| Banana Republic | 9.06× | Fashion & Accessoires |
| Dr. Martens | 6.22× | Fashion & Accessoires |
| Payback | 3.78× | Shopping |
| Pets | 1.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.87 |
| Sustainability | BALANCE | 1.77 |
| Sports Activity | POWER | 1.56 |
| Creativity | OPEN | 1.52 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.3% |
| Italy | 4.2% |
See 2010s in fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 2010s in fashion have in Germany?
2010s in fashion has an estimated audience of 2,298,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 2010s in fashion fans?
65.3% of 2010s in fashion fans are female, 34.7% are male, with an average age of 37.8 years.
Which brands do 2010s in fashion fans like most?
2010s in fashion fans show strongest brand affinity for The Timberland Company (10.39×), Drop shipping (4.04×), and Tagesschau (2.49×) over the country average.
Where do 2010s in fashion fans live in Germany?
2010s in fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,813), Bayern (reach 238,298), and Baden-Württemberg (reach 200,497). These three regions account for the largest share of the active audience.
What other brands do 2010s in fashion fans also like?
Beyond 2010s in fashion itself, the audience over-indexes on Drop shipping (4.04×), Tagesschau (2.49×), Livemusic (3.68×), and Spiegel Online (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 2010s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.