Rascasse Audience Intelligence

Fendi Target Market in Germany

A data profile of the people who buy, follow and care about Fendi in Germany — modelled from more than twelve digital signal sources. Fendi has an estimated audience of 1,887,977 people in Germany.

#15among Luxury fashion in Germany#435among Brand in Germany#196in Fashion & Accessoires

The average Fendi fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermès, Polo Ralph Lauren, Uniqlo, with strongest over-indexing on Hermès (7.34× the country average).

Demographically, the Fendi audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fendi fan in Germany is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fendi profile in Germany.

Audience size
1.9M
in Germany
Gender
64.5%♀
35.5% male
Age
36.2
average years
Country rank
#3562
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fendi

64.5% are female, 35.5% are male, average age 36.2.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Fendi audience in Germany
MetricValue
Female64.5%
Male35.5%
Average age36.2
Estimated audience size1,887,977
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Fendi audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Fendi audience comes from Germany.

Worldwide audience distribution share by country for Fendi
CountryShare
Japan19.8%
United States15.2%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fendi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fendi customers by region in Germany
#RegionReachAffinity×
01Hamburg~70K1.54×
02Berlin~100K1.49×
03Hessen~200K1.44×
04Bayern~400K1.34×
05Nordrhein-Westfalen~500K1.23×
06Baden-Württemberg~300K1.09×
07Bremen~20K1.00×
08Rheinland-Pfalz~90K0.92×
09Schleswig-Holstein~60K0.90×
10Niedersachsen~200K0.86×
11Saarland~20K0.85×
12Brandenburg~50K0.78×
13Sachsen~70K0.75×
14Thüringen~30K0.67×
15Sachsen-Anhalt~30K0.66×
16Mecklenburg-Vorpommern~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Fendi, Germany
0.65×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fendi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fendi audience
#·InterestCategoryAffinity×
01FossilFashion & Accessoires14.20×
02Stella McCartneyFashion & Accessoires12.59×
03Miu MiuFashion & Accessoires12.07×
04BalmainFashion & Accessoires11.86×
05Polo Ralph LaurenFashion & Accessoires11.00×
06ValentinoFashion & Accessoires10.75×
07Bottega VenetaFashion & Accessoires10.00×
08BurberryFashion & Accessoires9.09×
09GivenchyFashion & Accessoires7.80×
10HermèsFashion & Accessoires7.34×
11BalenciagaFashion & Accessoires7.16×
12UniqloShopping6.01×
13Expensive TasteBusiness & Career6.00×
14Marco PoloFashion & Accessoires5.73×
15DeutschrapMusic & Radio5.38×
16Louis VuittonFashion & Accessoires5.28×
17Designer clothingFashion & Accessoires5.21×
18Art exhibitionArts & Culture5.04×
19BreuningerFashion & Accessoires3.94×
20ReadingLiterature1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fendi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fendi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.85×
Quality AwarenessPREMIUM3.03×
Early Adopter MentalityPOWER2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fendi audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
SpiritualityBALANCE0.86×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fendi's target market in Germany?

Fendi's target market in Germany covers an estimated 1,887,977 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fendi customers?

64.5% of the Fendi audience are female, 35.5% are male, with an average age of 36.2 years.

03

Which brands do Fendi fans like most?

Fendi fans show strongest brand affinity for Hermès (7.34×), Polo Ralph Lauren (11×), and Uniqlo (6.01×) over the country average.

04

Where do Fendi fans live in Germany?

Fendi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fendi fans also like?

Beyond Fendi itself, the audience over-indexes on Polo Ralph Lauren (11×), Uniqlo (6.01×), Louis Vuitton (5.28×), and Burberry (9.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Fendi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fendi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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