Fendi Audience in Germany
Fendi has an estimated audience of 1,892,365 people in Germany. 64.5% are female, 35.5% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Uniqlo, Louis Vuitton, Burberry, Miu Miu.
The average Fendi fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Uniqlo, Louis Vuitton, with strongest over-indexing on Hermès (7.34× the country average). Demographically, the Fendi audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Fendi fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 36.2 |
| Estimated audience size | 1,892,365 |
Audience persona
The typical Fendi fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 523,713 | 1.26× |
| Bayern | 423,767 | 1.39× |
| Baden-Württemberg | 288,303 | 1.12× |
| Hessen | 214,392 | 1.49× |
| Niedersachsen | 158,204 | 0.86× |
| Berlin | 134,856 | 1.59× |
| Rheinland-Pfalz | 86,373 | 0.91× |
| Hamburg | 68,369 | 1.6× |
| Sachsen | 66,149 | 0.71× |
| Schleswig-Holstein | 60,122 | 0.88× |
| Brandenburg | 42,230 | 0.72× |
| Sachsen-Anhalt | 28,656 | 0.58× |
| Thüringen | 27,940 | 0.58× |
| Mecklenburg-Vorpommern | 20,483 | 0.57× |
| Saarland | 17,627 | 0.76× |
| Bremen | 15,666 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 7.34× | Fashion & Accessoires |
| Uniqlo | 6.01× | Shopping |
| Louis Vuitton | 5.28× | Fashion & Accessoires |
| Burberry | 9.09× | Fashion & Accessoires |
| Miu Miu | 12.07× | Fashion & Accessoires |
| Polo Ralph Lauren | 11× | Fashion & Accessoires |
| Stella McCartney | 12.59× | Fashion & Accessoires |
| Balenciaga | 7.16× | Fashion & Accessoires |
| Deutschrap | 5.38× | Music & Radio |
| Art exhibition | 5.04× | Arts & Culture |
| Breuninger | 3.94× | Fashion & Accessoires |
| Expensive Taste | 6× | Business & Career |
| Bottega Veneta | 10× | Fashion & Accessoires |
| Fossil | 14.2× | Fashion & Accessoires |
| Valentino | 10.75× | Fashion & Accessoires |
| Balmain | 11.86× | Fashion & Accessoires |
| Designer clothing | 5.21× | Fashion & Accessoires |
| Givenchy | 7.8× | Fashion & Accessoires |
| Reading | 1.99× | Literature |
| Marco Polo | 5.73× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.8 |
| Quality Awareness | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.59 |
| Indulgence | JOY | 1.57 |
| Creativity | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.4% |
| United States | 15.8% |
| Italy | 9.3% |
See Fendi audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Fendi have in Germany?
Fendi has an estimated audience of 1,892,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fendi fans?
64.5% of Fendi fans are female, 35.5% are male, with an average age of 36.2 years.
Which brands do Fendi fans like most?
Fendi fans show strongest brand affinity for Hermès (7.34×), Uniqlo (6.01×), and Louis Vuitton (5.28×) over the country average.
Where do Fendi fans live in Germany?
Fendi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 523,713), Bayern (reach 423,767), and Baden-Württemberg (reach 288,303). These three regions account for the largest share of the active audience.
What other brands do Fendi fans also like?
Beyond Fendi itself, the audience over-indexes on Uniqlo (6.01×), Louis Vuitton (5.28×), Burberry (9.09×), and Miu Miu (12.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fendi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.