Balmain Audience in Germany
Balmain has an estimated audience of 977,934 people in Germany. 61.8% are female, 38.2% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, paul smith, Maison Margiela, Jimmy Choo, Elle Fanning.
The average Balmain fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, paul smith, Maison Margiela, with strongest over-indexing on Hermès (5.77× the country average). Demographically, the Balmain audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Balmain fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 33.6 |
| Estimated audience size | 977,934 |
Audience persona
The typical Balmain fan in Germany is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 255,531 | 1.19× |
| Bayern | 184,700 | 1.17× |
| Baden-Württemberg | 157,134 | 1.18× |
| Hessen | 101,978 | 1.37× |
| Niedersachsen | 80,335 | 0.85× |
| Berlin | 68,273 | 1.56× |
| Rheinland-Pfalz | 49,098 | 1× |
| Sachsen | 34,647 | 0.72× |
| Hamburg | 31,706 | 1.43× |
| Schleswig-Holstein | 30,242 | 0.86× |
| Brandenburg | 24,018 | 0.79× |
| Sachsen-Anhalt | 17,137 | 0.68× |
| Thüringen | 14,554 | 0.58× |
| Mecklenburg-Vorpommern | 11,457 | 0.61× |
| Saarland | 10,541 | 0.88× |
| Bremen | 9,314 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 5.77× | Fashion & Accessoires |
| paul smith | 24.01× | Fashion & Accessoires |
| Maison Margiela | 15.84× | Fashion & Accessoires |
| Jimmy Choo | 15.48× | Fashion & Accessoires |
| Elle Fanning | 13.35× | Movies & TV |
| Christian Louboutin | 14.81× | Fashion & Accessoires |
| Metropolitan Museum of Art | 16.14× | Arts & Culture |
| Onet.pl | 8.92× | News |
| Museum of Modern Art | 9.34× | Arts & Culture |
| Balenciaga | 6.72× | Fashion & Accessoires |
| Fendi | 8.56× | Fashion & Accessoires |
| Louis Vuitton | 4.12× | Fashion & Accessoires |
| Givenchy | 7.63× | Fashion & Accessoires |
| Breuninger | 3.65× | Fashion & Accessoires |
| Cartier | 6.5× | Fashion & Accessoires |
| Comme des Garçons | 9.12× | Fashion & Accessoires |
| Moschino | 9.82× | Fashion & Accessoires |
| Designer clothing | 4.32× | Fashion & Accessoires |
| Ugg boots | 8.36× | Fashion & Accessoires |
| Burberry | 5.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.12 |
| Design Affinity | PREMIUM | 2.03 |
| Quality Awareness | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.69 |
| Early Adopter Mentality | POWER | 1.62 |
| Creativity | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| France | 8.5% |
| Germany | 7.4% |
See Balmain audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Balmain have in Germany?
Balmain has an estimated audience of 977,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Balmain fans?
61.8% of Balmain fans are female, 38.2% are male, with an average age of 33.6 years.
Which brands do Balmain fans like most?
Balmain fans show strongest brand affinity for Hermès (5.77×), paul smith (24.01×), and Maison Margiela (15.84×) over the country average.
Where do Balmain fans live in Germany?
Balmain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 255,531), Bayern (reach 184,700), and Baden-Württemberg (reach 157,134). These three regions account for the largest share of the active audience.
What other brands do Balmain fans also like?
Beyond Balmain itself, the audience over-indexes on paul smith (24.01×), Maison Margiela (15.84×), Jimmy Choo (15.48×), and Elle Fanning (13.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balmain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.