Rascasse Audience Intelligence

Givenchy Target Market in Germany

A data profile of the people who buy, follow and care about Givenchy in Germany — modelled from more than twelve digital signal sources. Givenchy has an estimated audience of 2,157,505 people in Germany.

#12among Luxury fashion in Germany#377among Brand in Germany#168in Fashion & Accessoires

The average Givenchy fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermès, Céline, LOEWE, with strongest over-indexing on Hermès (6.08× the country average).

Demographically, the Givenchy audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Givenchy fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Givenchy profile in Germany.

Audience size
2.2M
in Germany
Gender
65.4%♀
34.6% male
Age
37.5
average years
Country rank
#3093
Brand in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Givenchy

65.4% are female, 34.6% are male, average age 37.5.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Givenchy audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age37.5
Estimated audience size2,157,505
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Givenchy audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Givenchy audience comes from Germany.

Worldwide audience distribution share by country for Givenchy
CountryShare
United States31.1%
France8.9%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Givenchy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Givenchy customers by region in Germany
#RegionReachAffinity×
01Hamburg~70K1.38×
02Hessen~200K1.34×
03Berlin~100K1.30×
04Nordrhein-Westfalen~600K1.27×
05Bremen~20K1.24×
06Baden-Württemberg~300K1.15×
07Bayern~400K1.14×
08Rheinland-Pfalz~100K0.97×
09Niedersachsen~200K0.95×
10Saarland~20K0.91×
11Schleswig-Holstein~70K0.89×
12Brandenburg~50K0.80×
13Sachsen-Anhalt~40K0.72×
14Sachsen~80K0.71×
15Mecklenburg-Vorpommern~30K0.66×
16Thüringen~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Givenchy, Germany
0.65×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Givenchy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Givenchy audience
#·InterestCategoryAffinity×
01CélineFashion & Accessoires11.86×
02Golden GooseFashion & Accessoires10.39×
03Maison MargielaFashion & Accessoires8.14×
04LOEWEFashion & Accessoires7.46×
05FendiFashion & Accessoires7.41×
06ValentinoFashion & Accessoires7.33×
07Miu MiuFashion & Accessoires6.77×
08AnthropologieShopping6.72×
09Ready-to-wearFashion & Accessoires6.42×
10ChloéFashion & Accessoires6.19×
11HermèsFashion & Accessoires6.08×
12BurberryFashion & Accessoires6.00×
13Isabel MarantFashion & Accessoires5.66×
14Yves Saint LaurentFashion & Accessoires5.08×
15PradaFashion & Accessoires4.50×
16BalenciagaFashion & Accessoires4.48×
17COSShopping4.03×
18Louis VuittonFashion & Accessoires3.38×
19Haute coutureFashion & Accessoires3.00×
20Arts and musicArts & Culture1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Givenchy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Givenchy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.01×
Design AffinityPREMIUM1.89×
Luxury OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Givenchy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.52×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Givenchy's target market in Germany?

Givenchy's target market in Germany covers an estimated 2,157,505 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Givenchy customers?

65.4% of the Givenchy audience are female, 34.6% are male, with an average age of 37.5 years.

03

Which brands do Givenchy fans like most?

Givenchy fans show strongest brand affinity for Hermès (6.08×), Céline (11.86×), and LOEWE (7.46×) over the country average.

04

Where do Givenchy fans live in Germany?

Givenchy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Givenchy fans also like?

Beyond Givenchy itself, the audience over-indexes on Céline (11.86×), LOEWE (7.46×), Arts and music (1.73×), and Fendi (7.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Givenchy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Givenchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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