Givenchy Audience in Germany
Givenchy has an estimated audience of 2,161,981 people in Germany. 65.4% are female, 34.6% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Céline, LOEWE, Arts and music, Fendi.
The average Givenchy fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Céline, LOEWE, with strongest over-indexing on Hermès (6.08× the country average). Demographically, the Givenchy audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Givenchy fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 37.5 |
| Estimated audience size | 2,161,981 |
Audience persona
The typical Givenchy fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 629,453 | 1.33× |
| Bayern | 407,706 | 1.17× |
| Baden-Württemberg | 347,385 | 1.18× |
| Hessen | 228,880 | 1.39× |
| Niedersachsen | 199,888 | 0.95× |
| Berlin | 131,502 | 1.36× |
| Rheinland-Pfalz | 104,147 | 0.96× |
| Sachsen | 72,689 | 0.69× |
| Hamburg | 69,199 | 1.42× |
| Schleswig-Holstein | 67,602 | 0.87× |
| Brandenburg | 49,279 | 0.73× |
| Sachsen-Anhalt | 37,776 | 0.67× |
| Thüringen | 31,817 | 0.58× |
| Mecklenburg-Vorpommern | 24,154 | 0.59× |
| Saarland | 23,243 | 0.88× |
| Bremen | 22,842 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 6.08× | Fashion & Accessoires |
| Céline | 11.86× | Fashion & Accessoires |
| LOEWE | 7.46× | Fashion & Accessoires |
| Arts and music | 1.73× | Arts & Culture |
| Fendi | 7.41× | Fashion & Accessoires |
| Burberry | 6× | Fashion & Accessoires |
| Louis Vuitton | 3.38× | Fashion & Accessoires |
| Ready-to-wear | 6.42× | Fashion & Accessoires |
| Maison Margiela | 8.14× | Fashion & Accessoires |
| Golden Goose | 10.39× | Fashion & Accessoires |
| Yves Saint Laurent | 5.08× | Fashion & Accessoires |
| Isabel Marant | 5.66× | Fashion & Accessoires |
| Prada | 4.5× | Fashion & Accessoires |
| COS | 4.03× | Shopping |
| Valentino | 7.33× | Fashion & Accessoires |
| Chloé | 6.19× | Fashion & Accessoires |
| Balenciaga | 4.48× | Fashion & Accessoires |
| Miu Miu | 6.77× | Fashion & Accessoires |
| Anthropologie | 6.72× | Shopping |
| Haute couture | 3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.07 |
| Luxury Orientation | PREMIUM | 1.87 |
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.63 |
| Indulgence | JOY | 1.58 |
| Individualism | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| France | 8.7% |
| Germany | 7.0% |
See Givenchy audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Givenchy have in Germany?
Givenchy has an estimated audience of 2,161,981 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Givenchy fans?
65.4% of Givenchy fans are female, 34.6% are male, with an average age of 37.5 years.
Which brands do Givenchy fans like most?
Givenchy fans show strongest brand affinity for Hermès (6.08×), Céline (11.86×), and LOEWE (7.46×) over the country average.
Where do Givenchy fans live in Germany?
Givenchy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 629,453), Bayern (reach 407,706), and Baden-Württemberg (reach 347,385). These three regions account for the largest share of the active audience.
What other brands do Givenchy fans also like?
Beyond Givenchy itself, the audience over-indexes on Céline (11.86×), LOEWE (7.46×), Arts and music (1.73×), and Fendi (7.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Givenchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.