Golden Goose Audience in Germany
Golden Goose has an estimated audience of 679,602 people in Germany. 74.4% are female, 25.6% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Longchamp, DKNY, Brunello Cucinelli, Victoria Beckham, Vivienne Westwood.
The average Golden Goose fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Longchamp, DKNY, Brunello Cucinelli, with strongest over-indexing on Longchamp (32.41× the country average). Demographically, the Golden Goose audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Golden Goose fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 36.0 |
| Estimated audience size | 679,602 |
Audience persona
The typical Golden Goose fan in Germany is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Longchamp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,138 | 1.31× |
| Bayern | 148,017 | 1.35× |
| Baden-Württemberg | 102,577 | 1.11× |
| Hessen | 91,882 | 1.77× |
| Niedersachsen | 68,108 | 1.03× |
| Hamburg | 31,812 | 2.07× |
| Schleswig-Holstein | 31,224 | 1.28× |
| Rheinland-Pfalz | 30,437 | 0.89× |
| Berlin | 30,078 | 0.99× |
| Sachsen | 13,934 | 0.42× |
| Brandenburg | 10,221 | 0.48× |
| Saarland | 8,064 | 0.97× |
| Mecklenburg-Vorpommern | 6,854 | 0.53× |
| Thüringen | 6,692 | 0.39× |
| Sachsen-Anhalt | 6,167 | 0.35× |
| Bremen | 6,111 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Longchamp | 32.41× | Fashion & Accessoires |
| DKNY | 25.11× | Fashion & Accessoires |
| Brunello Cucinelli | 36.99× | Fashion & Accessoires |
| Victoria Beckham | 23.28× | Fashion & Accessoires |
| Vivienne Westwood | 22.24× | Fashion & Accessoires |
| Pinko (fashion) | 36.93× | Fashion & Accessoires |
| Wallet | 14.42× | Fashion & Accessoires |
| Hermès | 5.37× | Fashion & Accessoires |
| Manolo Blahnik | 23.53× | Fashion & Accessoires |
| paul smith | 23.05× | Fashion & Accessoires |
| Bag | 9.97× | Fashion & Accessoires |
| AllSaints | 31.61× | Shopping |
| Mulberry (company) | 35.97× | Fashion & Accessoires |
| Philipp Plein | 19.78× | Fashion & Accessoires |
| Karl Lagerfeld | 13.4× | Fashion & Accessoires |
| Moschino | 14.45× | Fashion & Accessoires |
| Marco Polo | 7.11× | Fashion & Accessoires |
| Balenciaga | 7.94× | Fashion & Accessoires |
| Moncler | 10.53× | Fashion & Accessoires |
| Reiss (brand) | 16.4× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.51 |
| Creativity | OPEN | 1.75 |
| Luxury Orientation | PREMIUM | 1.63 |
| Community Orientation | OPEN | 1.53 |
| Indulgence | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.5% |
| United States | 14.4% |
| Mexico | 8.3% |
See Golden Goose audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Golden Goose have in Germany?
Golden Goose has an estimated audience of 679,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Golden Goose fans?
74.4% of Golden Goose fans are female, 25.6% are male, with an average age of 36.0 years.
Which brands do Golden Goose fans like most?
Golden Goose fans show strongest brand affinity for Longchamp (32.41×), DKNY (25.11×), and Brunello Cucinelli (36.99×) over the country average.
Where do Golden Goose fans live in Germany?
Golden Goose fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,138), Bayern (reach 148,017), and Baden-Württemberg (reach 102,577). These three regions account for the largest share of the active audience.
What other brands do Golden Goose fans also like?
Beyond Golden Goose itself, the audience over-indexes on DKNY (25.11×), Brunello Cucinelli (36.99×), Victoria Beckham (23.28×), and Vivienne Westwood (22.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Golden Goose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.