Philipp Plein Audience in Germany
Philipp Plein has an estimated audience of 663,178 people in Germany. 61.4% are female, 38.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Hermès, Manhattan, Sportswear (fashion), Pinko (fashion).
The average Philipp Plein fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Hermès, Manhattan, with strongest over-indexing on Deichmann (4.4× the country average). Demographically, the Philipp Plein audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Philipp Plein fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.8 |
| Estimated audience size | 663,178 |
Audience persona
The typical Philipp Plein fan in Germany is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,393 | 1.27× |
| Bayern | 134,491 | 1.26× |
| Baden-Württemberg | 105,309 | 1.16× |
| Hessen | 65,771 | 1.3× |
| Niedersachsen | 64,613 | 1× |
| Rheinland-Pfalz | 32,645 | 0.98× |
| Berlin | 32,365 | 1.09× |
| Sachsen | 28,073 | 0.86× |
| Schleswig-Holstein | 22,171 | 0.93× |
| Hamburg | 17,141 | 1.14× |
| Brandenburg | 16,628 | 0.81× |
| Sachsen-Anhalt | 13,649 | 0.79× |
| Thüringen | 13,155 | 0.78× |
| Mecklenburg-Vorpommern | 9,976 | 0.79× |
| Saarland | 7,056 | 0.87× |
| Bremen | 5,398 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 4.4× | Shopping |
| Hermès | 3.75× | Fashion & Accessoires |
| Manhattan | 11.26× | Travel & Leisure |
| Sportswear (fashion) | 6.57× | Fashion & Accessoires |
| Pinko (fashion) | 20.51× | Fashion & Accessoires |
| H&M | 2.61× | Shopping |
| Breuninger | 3.5× | Fashion & Accessoires |
| Milan | 5.1× | Travel & Leisure |
| Italian fashion | 12.74× | Fashion & Accessoires |
| Tory Burch | 8.6× | Fashion & Accessoires |
| IKEA | 2.21× | Home & Garden |
| Culture | 2.09× | Literature |
| Victoria Beckham | 10.26× | Fashion & Accessoires |
| AliExpress | 2.99× | Shopping |
| Cumhuriyet | 6.84× | News |
| Shoes | 2.11× | Fashion & Accessoires |
| Current events | 2.02× | Arts & Culture |
| Men's clothing | 2.67× | Fashion & Accessoires |
| 1.73× | Internet & Social Media | |
| Handbags | 3.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.12 |
| Luxury Orientation | PREMIUM | 2.2 |
| Design Affinity | PREMIUM | 1.96 |
| Individualism | JOY | 1.86 |
| Sports Activity | POWER | 1.54 |
| Indulgence | JOY | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.1% |
| Italy | 12.5% |
| France | 12.0% |
See Philipp Plein audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Philipp Plein have in Germany?
Philipp Plein has an estimated audience of 663,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Philipp Plein fans?
61.4% of Philipp Plein fans are female, 38.6% are male, with an average age of 41.8 years.
Which brands do Philipp Plein fans like most?
Philipp Plein fans show strongest brand affinity for Deichmann (4.4×), Hermès (3.75×), and Manhattan (11.26×) over the country average.
Where do Philipp Plein fans live in Germany?
Philipp Plein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,393), Bayern (reach 134,491), and Baden-Württemberg (reach 105,309). These three regions account for the largest share of the active audience.
What other brands do Philipp Plein fans also like?
Beyond Philipp Plein itself, the audience over-indexes on Hermès (3.75×), Manhattan (11.26×), Sportswear (fashion) (6.57×), and Pinko (fashion) (20.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Philipp Plein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.