Rascasse Audience Intelligence

Manhattan Audience in Germany

A data profile of the people who buy, follow and care about Manhattan in Germany — modelled from more than twelve digital signal sources. Manhattan has an estimated audience of 1,176,260 people in Germany.

#5among POI in Germany#419among POI in Germany#460in Travel & Leisure

The average Manhattan fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Freddie Highmore, Museum of Modern Art, Robert Redford, with strongest over-indexing on Freddie Highmore (15.14× the country average).

Demographically, the Manhattan audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manhattan fan in Germany is more female, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Freddie Highmore.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manhattan profile in Germany.

Audience size
1.2M
in Germany
Gender
63.4%♀
36.6% male
Age
34.2
average years
Country rank
#5633
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manhattan fans

63.4% are female, 36.6% are male, average age 34.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Manhattan audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age34.2
Estimated audience size1,176,260
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Manhattan audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Manhattan audience comes from Germany.

Worldwide audience distribution share by country for Manhattan
CountryShare
United States54.9%
China5.3%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manhattan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manhattan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.24×
02Saarland~20K1.16×
03Nordrhein-Westfalen~300K1.13×
04Berlin~60K1.10×
05Baden-Württemberg~200K1.08×
06Hamburg~30K1.07×
07Bayern~200K1.04×
08Niedersachsen~100K1.00×
09Rheinland-Pfalz~60K0.99×
10Bremen~10K0.99×
11Sachsen~60K0.97×
12Schleswig-Holstein~40K0.95×
13Thüringen~30K0.86×
14Brandenburg~30K0.85×
15Mecklenburg-Vorpommern~20K0.82×
16Sachsen-Anhalt~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Manhattan, Germany
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manhattan audience
#·InterestCategoryAffinity×
01Freddie HighmoreMovies & TV15.14×
02David HockneyArts & Culture14.81×
03Las Vegas StripTravel & Leisure12.07×
04Frieze Art FairArts & Culture11.88×
05Philipp PleinFashion & Accessoires11.26×
06Metropolitan Museum of ArtArts & Culture9.89×
07Christian LouboutinFashion & Accessoires9.57×
08Museum of Modern ArtArts & Culture8.16×
09FlorenceTravel & Leisure6.18×
10Saatchi GalleryArts & Culture5.96×
11FendiFashion & Accessoires5.05×
12Robert RedfordMovies & TV4.60×
13Crime fictionLiterature3.30×
14MilanTravel & Leisure2.94×
15Unique GiftsShopping2.66×
16HugendubelShopping2.44×
17Modern artArts & Culture2.12×
18SupermanMovies & TV1.84×
19TagesschauMovies & TV1.59×
20HermèsFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manhattan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
Design AffinityPREMIUM1.68×
ExtroversionTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manhattan audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manhattan have in Germany?

Manhattan has an estimated audience of 1,176,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Manhattan fans?

63.4% of Manhattan fans are female, 36.6% are male, with an average age of 34.2 years.

03

Which brands do Manhattan fans like most?

Manhattan fans show strongest brand affinity for Freddie Highmore (15.14×), Museum of Modern Art (8.16×), and Robert Redford (4.6×) over the country average.

04

Where do Manhattan fans live in Germany?

Manhattan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Manhattan fans also like?

Beyond Manhattan itself, the audience over-indexes on Museum of Modern Art (8.16×), Robert Redford (4.6×), Philipp Plein (11.26×), and Christian Louboutin (9.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Manhattan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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