Manhattan Audience in Germany
Manhattan has an estimated audience of 1,176,260 people in Germany. 63.4% are female, 36.6% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Freddie Highmore, Livemusic, Museum of Modern Art.
The average Manhattan fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Freddie Highmore, with strongest over-indexing on Western Union (7.92× the country average). Demographically, the Manhattan audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Manhattan fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 34.2 |
| Estimated audience size | 1,176,260 |
Audience persona
The typical Manhattan fan in Germany is more female, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 298,415 | 1.16× |
| Bayern | 198,373 | 1.05× |
| Baden-Württemberg | 177,319 | 1.1× |
| Niedersachsen | 116,466 | 1.02× |
| Hessen | 114,328 | 1.28× |
| Berlin | 59,400 | 1.13× |
| Rheinland-Pfalz | 58,717 | 1× |
| Sachsen | 53,899 | 0.93× |
| Schleswig-Holstein | 40,728 | 0.96× |
| Brandenburg | 30,629 | 0.84× |
| Hamburg | 29,274 | 1.1× |
| Thüringen | 24,664 | 0.82× |
| Sachsen-Anhalt | 22,953 | 0.75× |
| Mecklenburg-Vorpommern | 17,874 | 0.8× |
| Saarland | 15,744 | 1.09× |
| Bremen | 9,702 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.92× | Business & Career |
| Real property | 6.69× | Home & Garden |
| Freddie Highmore | 15.14× | Movies & TV |
| Livemusic | 3.65× | Music & Radio |
| Museum of Modern Art | 7.85× | Arts & Culture |
| Spiegel Online | 2.25× | News |
| Harry Potter | 1.62× | Movies & TV |
| Do it yourself (DIY) | 2.03× | Home & Garden |
| Metropolitan Museum of Art | 9.74× | Arts & Culture |
| Pets | 1.62× | Pets & Animals |
| Christian Louboutin | 8.3× | Fashion & Accessoires |
| Airbnb | 2.04× | Travel & Leisure |
| TikTok | 1.51× | Internet & Social Media |
| Automobiles | 1.64× | Cars & Mobility |
| Hermès | 2.04× | Fashion & Accessoires |
| Tate Modern | 8.4× | Arts & Culture |
| Modern art | 2.4× | Arts & Culture |
| IKEA | 1.53× | Home & Garden |
| Superman | 2.11× | Movies & TV |
| Fendi | 4.74× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.78 |
| Early Adopter Mentality | POWER | 1.62 |
| DIY Mentality | THRILL | 1.59 |
| Quality Awareness | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.9% |
| China | 5.3% |
| United Kingdom | 4.0% |
See Manhattan audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Stonehenge (922,028)
Frequently asked questions
How many fans does Manhattan have in Germany?
Manhattan has an estimated audience of 1,176,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manhattan fans?
63.4% of Manhattan fans are female, 36.6% are male, with an average age of 34.2 years.
Which brands do Manhattan fans like most?
Manhattan fans show strongest brand affinity for Western Union (7.92×), Real property (6.69×), and Freddie Highmore (15.14×) over the country average.
Where do Manhattan fans live in Germany?
Manhattan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 298,415), Bayern (reach 198,373), and Baden-Württemberg (reach 177,319). These three regions account for the largest share of the active audience.
What other brands do Manhattan fans also like?
Beyond Manhattan itself, the audience over-indexes on Real property (6.69×), Freddie Highmore (15.14×), Livemusic (3.65×), and Museum of Modern Art (7.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.