Indian Ocean Audience in Germany
Indian Ocean has an estimated audience of 1,584,572 people in Germany. 51.4% are female, 48.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Medieval fantasy, Stradivarius, Product design, Birthday Gifts.
The average Indian Ocean fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Medieval fantasy, Stradivarius, with strongest over-indexing on Unique Gifts (1.71× the country average). Demographically, the Indian Ocean audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Indian Ocean fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.0 |
| Estimated audience size | 1,584,572 |
Audience persona
The typical Indian Ocean fan in Germany is balanced, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 365,793 | 1.06× |
| Bayern | 234,322 | 0.92× |
| Baden-Württemberg | 223,353 | 1.03× |
| Niedersachsen | 151,379 | 0.98× |
| Hessen | 132,217 | 1.09× |
| Rheinland-Pfalz | 84,082 | 1.06× |
| Sachsen | 72,218 | 0.93× |
| Schleswig-Holstein | 64,971 | 1.14× |
| Berlin | 64,480 | 0.91× |
| Brandenburg | 49,745 | 1.01× |
| Thüringen | 44,328 | 1.1× |
| Hamburg | 40,524 | 1.13× |
| Sachsen-Anhalt | 35,754 | 0.87× |
| Mecklenburg-Vorpommern | 30,448 | 1.01× |
| Saarland | 15,453 | 0.79× |
| Bremen | 13,008 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.71× | Shopping |
| Medieval fantasy | 13.57× | Literature |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.65× | Business & Career |
| Birthday Gifts | 1.6× | Kids & Family |
| Nurse education | 2.24× | Kids & Family |
| Christmas Gift | 1.51× | Kids & Family |
| Preacher (comics) | 5.79× | Literature |
| KLIX (AM) | 2.11× | Music & Radio |
| Snow White (Fables) | 1.88× | Literature |
| Israel | 1.6× | Travel & Leisure |
| Home Delivery | 2.22× | Food & Beverages |
| Buying a House | 4.59× | Home & Garden |
| Cambrils | 5.44× | Travel & Leisure |
| 3D printing | 1.52× | Technology & Electronics |
| Esra Erol | 3.9× | Movies & TV |
| Gudrun Sjödén | 2.12× | Fashion & Accessoires |
| Cachorro | 2.3× | Pets & Animals |
| Kurt Weill | 6.25× | Music & Radio |
| Kodi (software) | 1.82× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.78 |
| Travelling | THRILL | 1.55 |
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.51 |
| Spirituality | BALANCE | 1.5 |
| Tradition | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 12.7% |
| Thailand | 7.6% |
| United States | 7.1% |
See Indian Ocean audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
- Stonehenge (922,028)
Frequently asked questions
How many fans does Indian Ocean have in Germany?
Indian Ocean has an estimated audience of 1,584,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indian Ocean fans?
51.4% of Indian Ocean fans are female, 48.6% are male, with an average age of 39.0 years.
Which brands do Indian Ocean fans like most?
Indian Ocean fans show strongest brand affinity for Unique Gifts (1.71×), Medieval fantasy (13.57×), and Stradivarius (1.97×) over the country average.
Where do Indian Ocean fans live in Germany?
Indian Ocean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 365,793), Bayern (reach 234,322), and Baden-Württemberg (reach 223,353). These three regions account for the largest share of the active audience.
What other brands do Indian Ocean fans also like?
Beyond Indian Ocean itself, the audience over-indexes on Medieval fantasy (13.57×), Stradivarius (1.97×), Product design (1.65×), and Birthday Gifts (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indian Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.