Johannesburg Audience in Germany
Johannesburg has an estimated audience of 460,010 people in Germany. 45.6% are female, 54.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pretoria, Mozambique, Cape Town, Transfermarkt, Botswana.
The average Johannesburg fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pretoria, Mozambique, Cape Town, with strongest over-indexing on Pretoria (64.55× the country average). Demographically, the Johannesburg audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Johannesburg fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 40.6 |
| Estimated audience size | 460,010 |
Audience persona
The typical Johannesburg fan in Germany is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Pretoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,957 | 1.16× |
| Bayern | 90,800 | 1.23× |
| Baden-Württemberg | 77,448 | 1.23× |
| Hessen | 50,133 | 1.43× |
| Niedersachsen | 47,177 | 1.06× |
| Berlin | 24,706 | 1.2× |
| Rheinland-Pfalz | 24,246 | 1.05× |
| Sachsen | 18,261 | 0.81× |
| Schleswig-Holstein | 14,867 | 0.9× |
| Hamburg | 12,820 | 1.23× |
| Brandenburg | 11,302 | 0.79× |
| Thüringen | 8,920 | 0.76× |
| Sachsen-Anhalt | 8,016 | 0.67× |
| Mecklenburg-Vorpommern | 5,732 | 0.65× |
| Saarland | 4,606 | 0.82× |
| Bremen | 3,936 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pretoria | 64.55× | Travel & Leisure |
| Mozambique | 41.66× | Travel & Leisure |
| Cape Town | 39.98× | Travel & Leisure |
| Transfermarkt | 7.63× | Sports |
| Botswana | 40.68× | Travel & Leisure |
| South Africa | 18.63× | Travel & Leisure |
| Southern Africa | 33.7× | Travel & Leisure |
| Afrikaans | 30.67× | Politics & Society |
| Zimbabwe | 33.51× | Travel & Leisure |
| Namibia | 27.39× | Travel & Leisure |
| Natural World | 4.96× | Fashion & Accessoires |
| North Korea | 19.25× | Travel & Leisure |
| Katey Sagal | 21.09× | Movies & TV |
| John Travolta | 13.65× | Movies & TV |
| TK Maxx | 3.96× | Shopping |
| Indian Ocean | 9.08× | Travel & Leisure |
| East Africa | 12.33× | Travel & Leisure |
| Comedian | 5.15× | Movies & TV |
| Africa | 5.25× | Travel & Leisure |
| Aral AG | 2.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.84 |
| Sustainability | BALANCE | 1.81 |
| Sports Activity | POWER | 1.81 |
| Design Affinity | PREMIUM | 1.79 |
| Spirituality | BALANCE | 1.76 |
| Urban Lifestyle | OPEN | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 23.4% |
| United States | 12.9% |
| United Kingdom | 5.7% |
See Johannesburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Johannesburg have in Germany?
Johannesburg has an estimated audience of 460,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Johannesburg fans?
45.6% of Johannesburg fans are female, 54.4% are male, with an average age of 40.6 years.
Which brands do Johannesburg fans like most?
Johannesburg fans show strongest brand affinity for Pretoria (64.55×), Mozambique (41.66×), and Cape Town (39.98×) over the country average.
Where do Johannesburg fans live in Germany?
Johannesburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,957), Bayern (reach 90,800), and Baden-Württemberg (reach 77,448). These three regions account for the largest share of the active audience.
What other brands do Johannesburg fans also like?
Beyond Johannesburg itself, the audience over-indexes on Mozambique (41.66×), Cape Town (39.98×), Transfermarkt (7.63×), and Botswana (40.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Johannesburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.