Rascasse Audience Intelligence

Johannesburg Audience in Germany

A data profile of the people who buy, follow and care about Johannesburg in Germany — modelled from more than twelve digital signal sources. Johannesburg has an estimated audience of 460,010 people in Germany.

#226among City in Germany#1076among POI in Germany#979in Travel & Leisure

The average Johannesburg fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pretoria, Mozambique, Cape Town, with strongest over-indexing on Pretoria (64.55× the country average).

Demographically, the Johannesburg audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Johannesburg fan in Germany is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Pretoria.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johannesburg profile in Germany.

Audience size
460K
in Germany
Gender
45.6%♀
54.4% male
Age
40.6
average years
Country rank
#12558
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johannesburg fans

45.6% are female, 54.4% are male, average age 40.6.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Johannesburg audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age40.6
Estimated audience size460,010
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Johannesburg audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Johannesburg audience comes from Germany.

Worldwide audience distribution share by country for Johannesburg
CountryShare
South Africa23.3%
United States12.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johannesburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Johannesburg fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.39×
02Bayern~90K1.20×
03Hamburg~10K1.19×
04Baden-Württemberg~70K1.18×
05Nordrhein-Westfalen~100K1.12×
06Berlin~20K1.12×
07Niedersachsen~50K1.06×
08Rheinland-Pfalz~20K1.04×
09Bremen~4K1.02×
10Schleswig-Holstein~20K0.91×
11Saarland~5K0.89×
12Sachsen~20K0.84×
13Thüringen~10K0.84×
14Brandenburg~10K0.83×
15Mecklenburg-Vorpommern~6K0.74×
16Sachsen-Anhalt~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Johannesburg, Germany
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johannesburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johannesburg audience
#·InterestCategoryAffinity×
01PretoriaTravel & Leisure64.55×
02MozambiqueTravel & Leisure41.66×
03BotswanaTravel & Leisure40.68×
04Cape TownTravel & Leisure39.98×
05Western CapeTravel & Leisure39.90×
06Southern AfricaTravel & Leisure33.70×
07ZimbabweTravel & Leisure33.51×
08AfrikaansPolitics & Society30.67×
09NamibiaTravel & Leisure27.39×
10Katey SagalMovies & TV21.09×
11North KoreaTravel & Leisure19.25×
12South AfricaTravel & Leisure18.63×
13John TravoltaMovies & TV13.65×
14East AfricaTravel & Leisure12.33×
15Indian OceanTravel & Leisure9.08×
16TransfermarktSports7.63×
17AfricaTravel & Leisure5.25×
18ComedianMovies & TV5.15×
19TK MaxxShopping3.96×
20dB’sMusic & Radio2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johannesburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johannesburg audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.69×
PatriotismCONSERVATISM2.22×
Urban LifestyleOPEN2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johannesburg audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.18×
Pet OwnershipJOY1.20×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johannesburg have in Germany?

Johannesburg has an estimated audience of 460,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Johannesburg fans?

45.6% of Johannesburg fans are female, 54.4% are male, with an average age of 40.6 years.

03

Which brands do Johannesburg fans like most?

Johannesburg fans show strongest brand affinity for Pretoria (64.55×), Mozambique (41.66×), and Cape Town (39.98×) over the country average.

04

Where do Johannesburg fans live in Germany?

Johannesburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Johannesburg fans also like?

Beyond Johannesburg itself, the audience over-indexes on Mozambique (41.66×), Cape Town (39.98×), Transfermarkt (7.63×), and Botswana (40.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Johannesburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Johannesburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →