Rascasse Audience Intelligence

Afrikaans Audience in Germany

A data profile of the people who buy, follow and care about Afrikaans in Germany — modelled from more than twelve digital signal sources. Afrikaans has an estimated audience of 525,177 people in Germany.

#4551among Topic in Germany#537in Politics & Society

The average Afrikaans fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Woolworths, Takealot, Mozambique, with strongest over-indexing on Woolworths (19.35× the country average).

Demographically, the Afrikaans audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Afrikaans fan in Germany is more male, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Woolworths.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afrikaans profile in Germany.

Audience size
525K
in Germany
Gender
43.4%♀
56.6% male
Age
42.1
average years
Country rank
#11290
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afrikaans fans

43.4% are female, 56.6% are male, average age 42.1.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Afrikaans audience in Germany
MetricValue
Female43.4%
Male56.6%
Average age42.1
Estimated audience size525,177
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Afrikaans audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Afrikaans audience comes from Germany.

Worldwide audience distribution share by country for Afrikaans
CountryShare
South Africa25.1%
United States13.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afrikaans audience in Germany is strongest.

Fig. 05

Top regions by affinity

Afrikaans fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.36×
02Hamburg~20K1.30×
03Hessen~50K1.23×
04Nordrhein-Westfalen~100K1.10×
05Bremen~5K1.09×
06Bayern~90K1.08×
07Baden-Württemberg~80K1.06×
08Niedersachsen~50K1.03×
09Rheinland-Pfalz~30K1.01×
10Schleswig-Holstein~20K0.98×
11Saarland~6K0.92×
12Sachsen~20K0.89×
13Thüringen~10K0.83×
14Brandenburg~10K0.82×
15Mecklenburg-Vorpommern~8K0.80×
16Sachsen-Anhalt~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Afrikaans, Germany
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afrikaans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afrikaans audience
#·InterestCategoryAffinity×
01TakealotShopping83.34×
02Pick n Pay StoresShopping66.71×
03Mr Price / MRPBrand62.57×
04MakroFood & Beverages41.03×
05Indian Institute of Technology DelhiBusiness & Career32.90×
06PretoriaTravel & Leisure27.66×
07BotswanaTravel & Leisure23.20×
08MozambiqueTravel & Leisure22.49×
09WoolworthsShopping19.35×
10University of LagosBusiness & Career17.45×
11ZimbabweTravel & Leisure16.70×
12NamibiaTravel & Leisure14.42×
13Cape TownTravel & Leisure12.68×
14Harry PotterMovies & TV2.28×
15FC Bayern MunichSports1.90×
16Arts and musicArts & Culture1.74×
17EntertainmentMovies & TV1.61×
18SportsSports1.59×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afrikaans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Afrikaans audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
IndulgenceJOY1.57×
Pet OwnershipJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Afrikaans audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Community OrientationOPEN0.78×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Afrikaans have in Germany?

Afrikaans has an estimated audience of 525,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Afrikaans fans?

43.4% of Afrikaans fans are female, 56.6% are male, with an average age of 42.1 years.

03

Which brands do Afrikaans fans like most?

Afrikaans fans show strongest brand affinity for Woolworths (19.35×), Takealot (83.34×), and Mozambique (22.49×) over the country average.

04

Where do Afrikaans fans live in Germany?

Afrikaans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Afrikaans fans also like?

Beyond Afrikaans itself, the audience over-indexes on Takealot (83.34×), Mozambique (22.49×), Mr Price / MRP (62.57×), and Makro (41.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Afrikaans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Afrikaans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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