Afrikaans Audience in Germany
Afrikaans has an estimated audience of 525,177 people in Germany. 43.4% are female, 56.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Woolworths, Takealot, Mozambique, Mr Price / MRP, Makro.
The average Afrikaans fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Woolworths, Takealot, Mozambique, with strongest over-indexing on Woolworths (19.35× the country average). Demographically, the Afrikaans audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Afrikaans fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 42.1 |
| Estimated audience size | 525,177 |
Audience persona
The typical Afrikaans fan in Germany is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Woolworths.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,874 | 1.16× |
| Bayern | 93,261 | 1.1× |
| Baden-Württemberg | 78,508 | 1.1× |
| Niedersachsen | 53,140 | 1.04× |
| Hessen | 50,049 | 1.25× |
| Berlin | 34,213 | 1.46× |
| Rheinland-Pfalz | 26,444 | 1.01× |
| Sachsen | 21,984 | 0.85× |
| Schleswig-Holstein | 18,225 | 0.97× |
| Hamburg | 16,391 | 1.38× |
| Brandenburg | 11,803 | 0.72× |
| Thüringen | 9,970 | 0.75× |
| Sachsen-Anhalt | 8,744 | 0.64× |
| Mecklenburg-Vorpommern | 6,865 | 0.68× |
| Saarland | 5,182 | 0.8× |
| Bremen | 4,884 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woolworths | 19.35× | Shopping |
| Takealot | 83.34× | Shopping |
| Mozambique | 22.49× | Travel & Leisure |
| Mr Price / MRP | 62.57× | |
| Makro | 41.03× | Food & Beverages |
| Pretoria | 27.66× | Travel & Leisure |
| Botswana | 23.2× | Travel & Leisure |
| Pick n Pay Stores | 66.71× | Shopping |
| Harry Potter | 2.28× | Movies & TV |
| Namibia | 14.42× | Travel & Leisure |
| Zimbabwe | 16.7× | Travel & Leisure |
| University of Lagos | 17.45× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Indian Institute of Technology Delhi | 32.9× | Business & Career |
| Entertainment | 1.61× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| FC Bayern Munich | 1.9× | Sports |
| Sports | 1.59× | Sports |
| Cape Town | 12.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.04 |
| Convenience Orientation | PREMIUM | 1.59 |
| Travelling | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.43 |
| Pet Ownership | JOY | 1.38 |
| Urban Lifestyle | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 25.1% |
| United States | 13.8% |
| United Kingdom | 5.0% |
See Afrikaans audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Afrikaans have in Germany?
Afrikaans has an estimated audience of 525,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Afrikaans fans?
43.4% of Afrikaans fans are female, 56.6% are male, with an average age of 42.1 years.
Which brands do Afrikaans fans like most?
Afrikaans fans show strongest brand affinity for Woolworths (19.35×), Takealot (83.34×), and Mozambique (22.49×) over the country average.
Where do Afrikaans fans live in Germany?
Afrikaans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,874), Bayern (reach 93,261), and Baden-Württemberg (reach 78,508). These three regions account for the largest share of the active audience.
What other brands do Afrikaans fans also like?
Beyond Afrikaans itself, the audience over-indexes on Takealot (83.34×), Mozambique (22.49×), Mr Price / MRP (62.57×), and Makro (41.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Afrikaans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.