A data profile of the people who buy, follow and care about Namibia in Germany — modelled from more than twelve digital signal sources. Namibia has an estimated audience of 601,878 people in Germany.
The average Namibia fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Botswana, Music, Cameroon, with strongest over-indexing on Botswana (20.37× the country average).
Demographically, the Namibia audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Namibia fan in Germany is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Botswana.
The key figures that characterise the Namibia profile in Germany.
45.8% are female, 54.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.9 |
| Estimated audience size | 601,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Namibia audience comes from Germany.
| Country | Share |
|---|---|
| South Africa | 20.6% |
| United States | 14.8% |
| Zambia | 5.0% |
Where the Namibia audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.20× | |
| 02 | Bayern | ~100K | 1.18× | |
| 03 | Baden-Württemberg | ~90K | 1.15× | |
| 04 | Hamburg | ~20K | 1.14× | |
| 05 | Berlin | ~30K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 07 | Bremen | ~5K | 1.05× | |
| 08 | Niedersachsen | ~60K | 1.03× | |
| 09 | Rheinland-Pfalz | ~30K | 1.01× | |
| 10 | Sachsen | ~30K | 1.00× | |
| 11 | Schleswig-Holstein | ~20K | 1.00× | |
| 12 | Brandenburg | ~20K | 0.87× | |
| 13 | Thüringen | ~10K | 0.87× | |
| 14 | Saarland | ~6K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.78× | |
| 16 | Sachsen-Anhalt | ~10K | 0.74× |
The strongest cross-interests of the Namibia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gabon | Travel & Leisure | 21.88× | ||
| 02 | Central Africa | Travel & Leisure | 20.54× | ||
| 03 | Botswana | Travel & Leisure | 20.37× | ||
| 04 | International development | Politics & Society | 15.24× | ||
| 05 | Ivory Coast | Travel & Leisure | 14.49× | ||
| 06 | Cameroon | Travel & Leisure | 14.19× | ||
| 07 | Zimbabwe | Travel & Leisure | 12.89× | ||
| 08 | Mozambique | Travel & Leisure | 12.72× | ||
| 09 | Afrikaans | Politics & Society | 12.59× | ||
| 10 | Southern Africa | Travel & Leisure | 11.94× | ||
| 11 | East Africa | Travel & Leisure | 9.01× | ||
| 12 | International relations | Business & Career | 9.00× | ||
| 13 | Nigeria | Travel & Leisure | 5.50× | ||
| 14 | Bauhaus | Shopping | 2.30× | ||
| 15 | Wikipedia | Internet & Social Media | 2.20× | ||
| 16 | Europe | Travel & Leisure | 1.93× | ||
| 17 | Music | Business & Career | 1.89× | ||
| 18 | Tagesschau | Movies & TV | 1.86× | ||
| 19 | Germany | Travel & Leisure | 1.65× | ||
| 20 | Food and drink | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Community Orientation | OPEN | 1.78× | |
| Spirituality | BALANCE | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Creativity | OPEN | 1.01× | |
| Quality Awareness | PREMIUM | 1.06× |
Namibia has an estimated audience of 601,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.8% of Namibia fans are female, 54.2% are male, with an average age of 43.9 years.
Namibia fans show strongest brand affinity for Botswana (20.37×), Music (1.89×), and Cameroon (14.19×) over the country average.
Namibia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Namibia itself, the audience over-indexes on Music (1.89×), Cameroon (14.19×), Germany (1.65×), and Central Africa (20.54×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Namibia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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