Rascasse Audience Intelligence

Southern Africa Audience in Germany

A data profile of the people who buy, follow and care about Southern Africa in Germany — modelled from more than twelve digital signal sources. Southern Africa has an estimated audience of 440,870 people in Germany.

#124among Region in Germany#1136among POI in Germany#1015in Travel & Leisure

The average Southern Africa fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mozambique, Johannesburg, Qatar, with strongest over-indexing on Mozambique (40.04× the country average).

Demographically, the Southern Africa audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Southern Africa fan in Germany is more male, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Mozambique.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern Africa profile in Germany.

Audience size
441K
in Germany
Gender
39.0%♀
61.0% male
Age
41.2
average years
Country rank
#12961
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern Africa fans

39.0% are female, 61.0% are male, average age 41.2.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Southern Africa audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age41.2
Estimated audience size440,870
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Southern Africa audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Southern Africa audience comes from Germany.

Worldwide audience distribution share by country for Southern Africa
CountryShare
South Africa19.6%
United States12.9%
Zambia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern Africa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Southern Africa fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.39×
02Saarland~6K1.18×
03Mecklenburg-Vorpommern~9K1.09×
04Thüringen~10K1.04×
05Sachsen-Anhalt~10K1.03×
06Brandenburg~10K0.98×
07Schleswig-Holstein~20K0.95×
08Hamburg~9K0.95×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.92×
11Berlin~20K0.92×
12Niedersachsen~40K0.87×
13Hessen~30K0.87×
14Baden-Württemberg~50K0.82×
15Bayern~60K0.79×
16Nordrhein-Westfalen~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Southern Africa, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern Africa audience
#·InterestCategoryAffinity×
01MozambiqueTravel & Leisure40.04×
02JohannesburgTravel & Leisure33.70×
03ChennaiTravel & Leisure25.92×
04Edin DžekoSports19.55×
05Al ArabiyaMovies & TV18.16×
06QatarTravel & Leisure16.71×
07AfrikaansPolitics & Society13.93×
08Al JazeeraMovies & TV13.11×
09Red SeaTravel & Leisure12.75×
10CairoTravel & Leisure12.65×
11Mohamed SalahSports12.43×
12God in IslamPolitics & Society12.01×
13SpreadsheetTechnology & Electronics11.04×
14AlgeriaTravel & Leisure9.75×
15TunisiaTravel & Leisure9.18×
16South AfricaTravel & Leisure8.10×
17NatureHome & Garden3.70×
18VacationsTravel & Leisure3.12×
19FamilyKids & Family2.99×
20GermanyTravel & Leisure2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern Africa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.68×
Convenience OrientationPREMIUM2.13×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern Africa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern Africa have in Germany?

Southern Africa has an estimated audience of 440,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Southern Africa fans?

39.0% of Southern Africa fans are female, 61.0% are male, with an average age of 41.2 years.

03

Which brands do Southern Africa fans like most?

Southern Africa fans show strongest brand affinity for Mozambique (40.04×), Johannesburg (33.7×), and Qatar (16.71×) over the country average.

04

Where do Southern Africa fans live in Germany?

Southern Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Southern Africa fans also like?

Beyond Southern Africa itself, the audience over-indexes on Johannesburg (33.7×), Qatar (16.71×), Nature (3.7×), and Chennai (25.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Southern Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southern Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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