Southern Africa Audience in Germany
Southern Africa has an estimated audience of 440,870 people in Germany. 39.0% are female, 61.0% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Chennai, Afrikaans, Qatar, Johannesburg, Pillow.
The average Southern Africa fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Chennai, Afrikaans, Qatar, with strongest over-indexing on Chennai (99.84× the country average). Demographically, the Southern Africa audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Southern Africa fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 41.2 |
| Estimated audience size | 440,870 |
Audience persona
The typical Southern Africa fan in Germany is more male, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Chennai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,572 | 0.46× |
| Bayern | 33,673 | 0.48× |
| Niedersachsen | 26,676 | 0.62× |
| Baden-Württemberg | 25,678 | 0.43× |
| Hessen | 20,846 | 0.62× |
| Berlin | 15,190 | 0.77× |
| Thüringen | 14,001 | 1.25× |
| Rheinland-Pfalz | 13,628 | 0.62× |
| Sachsen-Anhalt | 13,597 | 1.19× |
| Brandenburg | 12,603 | 0.92× |
| Mecklenburg-Vorpommern | 12,425 | 1.48× |
| Sachsen | 11,858 | 0.55× |
| Bremen | 11,852 | 3.14× |
| Schleswig-Holstein | 11,142 | 0.7× |
| Saarland | 11,039 | 2.04× |
| Hamburg | 7,332 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chennai | 99.84× | Travel & Leisure |
| Afrikaans | 38.56× | Politics & Society |
| Qatar | 15.91× | Travel & Leisure |
| Johannesburg | 29.29× | Travel & Leisure |
| Pillow | 9.13× | Home & Garden |
| Western Union | 7.83× | Business & Career |
| Burkina Faso | 45.87× | Travel & Leisure |
| Al Jazeera | 18.51× | Movies & TV |
| Country rap | 10.57× | Music & Radio |
| Algeria | 14.13× | Travel & Leisure |
| Headphones | 9.16× | Technology & Electronics |
| Tunisia | 13.03× | Travel & Leisure |
| Edin Džeko | 20× | Sports |
| Satire | 7.06× | Literature |
| Bleacher Report | 25.32× | Sports |
| Al Arabiya | 22.32× | Movies & TV |
| Cairo | 15.2× | Travel & Leisure |
| Public administration | 10.44× | Business & Career |
| God in Islam | 11.52× | Politics & Society |
| Sports Illustrated | 23.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.06 |
| Convenience Orientation | PREMIUM | 1.68 |
| Community Orientation | OPEN | 1.45 |
| Patriotism | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 19.6% |
| United States | 12.9% |
| Zambia | 4.9% |
See Southern Africa audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Southern Africa have in Germany?
Southern Africa has an estimated audience of 440,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southern Africa fans?
39.0% of Southern Africa fans are female, 61.0% are male, with an average age of 41.2 years.
Which brands do Southern Africa fans like most?
Southern Africa fans show strongest brand affinity for Chennai (99.84×), Afrikaans (38.56×), and Qatar (15.91×) over the country average.
Where do Southern Africa fans live in Germany?
Southern Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,572), Bayern (reach 33,673), and Niedersachsen (reach 26,676). These three regions account for the largest share of the active audience.
What other brands do Southern Africa fans also like?
Beyond Southern Africa itself, the audience over-indexes on Afrikaans (38.56×), Qatar (15.91×), Johannesburg (29.29×), and Pillow (9.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southern Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.