South Africa Audience in Germany
South Africa has an estimated audience of 1,648,995 people in Germany. 45.1% are female, 54.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Imdb, Kate Winslet, Africa, Nigeria, Airbnb.
The average South Africa fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Imdb, Kate Winslet, Africa, with strongest over-indexing on Imdb (9.6× the country average). Demographically, the South Africa audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of South Africa fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.2 |
| Estimated audience size | 1,648,995 |
Audience persona
The typical South Africa fan in Germany is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Imdb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,000 | 1.18× |
| Bayern | 312,299 | 1.18× |
| Baden-Württemberg | 263,473 | 1.17× |
| Niedersachsen | 170,082 | 1.06× |
| Hessen | 139,099 | 1.11× |
| Sachsen | 81,521 | 1.01× |
| Rheinland-Pfalz | 81,338 | 0.98× |
| Berlin | 74,220 | 1.01× |
| Schleswig-Holstein | 61,616 | 1.04× |
| Brandenburg | 46,811 | 0.92× |
| Hamburg | 44,328 | 1.19× |
| Sachsen-Anhalt | 33,839 | 0.79× |
| Thüringen | 33,456 | 0.8× |
| Mecklenburg-Vorpommern | 26,134 | 0.83× |
| Saarland | 15,885 | 0.78× |
| Bremen | 13,530 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Imdb | 9.6× | Movies & TV |
| Kate Winslet | 6.35× | Movies & TV |
| Africa | 4.13× | Travel & Leisure |
| Nigeria | 5.73× | Travel & Leisure |
| Airbnb | 1.85× | Travel & Leisure |
| Cape Town | 9.64× | Travel & Leisure |
| Canada | 2.23× | Travel & Leisure |
| Afrikaans | 9.17× | Politics & Society |
| Namibia | 8.49× | Travel & Leisure |
| Bauhaus | 1.59× | Shopping |
| Woolworths | 2.56× | Shopping |
| YouTube Music | 2.94× | Internet & Social Media |
| Mozambique | 8.37× | Travel & Leisure |
| Hermès | 1.73× | Fashion & Accessoires |
| North Korea | 6.57× | Travel & Leisure |
| Zimbabwe | 8.5× | Travel & Leisure |
| Lufthansa | 1.68× | Travel & Leisure |
| Botswana | 8.96× | Travel & Leisure |
| VnExpress | 7.69× | News |
| Southern Africa | 8.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.42 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| South Africa | 8.5% |
| Vietnam | 6.6% |
See South Africa audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does South Africa have in Germany?
South Africa has an estimated audience of 1,648,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of South Africa fans?
45.1% of South Africa fans are female, 54.9% are male, with an average age of 39.2 years.
Which brands do South Africa fans like most?
South Africa fans show strongest brand affinity for Imdb (9.6×), Kate Winslet (6.35×), and Africa (4.13×) over the country average.
Where do South Africa fans live in Germany?
South Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,000), Bayern (reach 312,299), and Baden-Württemberg (reach 263,473). These three regions account for the largest share of the active audience.
What other brands do South Africa fans also like?
Beyond South Africa itself, the audience over-indexes on Kate Winslet (6.35×), Africa (4.13×), Nigeria (5.73×), and Airbnb (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.