Rascasse Audience Intelligence

South Africa Audience in Germany

A data profile of the people who buy, follow and care about South Africa in Germany — modelled from more than twelve digital signal sources. South Africa has an estimated audience of 1,648,995 people in Germany.

#63among Country in Germany#267among POI in Germany#325in Travel & Leisure

The average South Africa fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Imdb, Kate Winslet, Africa, with strongest over-indexing on Imdb (9.6× the country average).

Demographically, the South Africa audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical South Africa fan in Germany is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Imdb.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Africa profile in Germany.

Audience size
1.6M
in Germany
Gender
45.1%♀
54.9% male
Age
39.2
average years
Country rank
#4079
POI in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Africa fans

45.1% are female, 54.9% are male, average age 39.2.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for South Africa audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age39.2
Estimated audience size1,648,995
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the South Africa audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

2.3%

of the worldwide South Africa audience comes from Germany.

Worldwide audience distribution share by country for South Africa
CountryShare
United States14.0%
South Africa8.5%
Vietnam6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Africa audience in Germany is strongest.

Fig. 05

Top regions by affinity

South Africa fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.18×
02Bayern~300K1.15×
03Hessen~100K1.15×
04Nordrhein-Westfalen~400K1.14×
05Baden-Württemberg~300K1.14×
06Berlin~80K1.06×
07Bremen~10K1.06×
08Niedersachsen~200K1.03×
09Schleswig-Holstein~60K1.02×
10Rheinland-Pfalz~80K0.98×
11Sachsen~80K0.98×
12Brandenburg~50K0.91×
13Mecklenburg-Vorpommern~30K0.85×
14Saarland~20K0.83×
15Sachsen-Anhalt~30K0.81×
16Thüringen~30K0.81×
Fig. 06

Affinity by region

Affinity by region — South Africa, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Africa audience
#·InterestCategoryAffinity×
01Cape TownTravel & Leisure9.64×
02ImdbMovies & TV9.60×
03AfrikaansPolitics & Society9.17×
04BotswanaTravel & Leisure8.96×
05ZimbabweTravel & Leisure8.50×
06NamibiaTravel & Leisure8.49×
07MozambiqueTravel & Leisure8.37×
08VnExpressNews7.69×
09North KoreaTravel & Leisure6.57×
10Kate WinsletMovies & TV6.35×
11NigeriaTravel & Leisure5.73×
12AfricaTravel & Leisure4.13×
13YouTube MusicInternet & Social Media2.94×
14Manuel NeuerSports2.60×
15WoolworthsShopping2.56×
16CanadaTravel & Leisure2.23×
17AirbnbTravel & Leisure1.85×
18HermèsFashion & Accessoires1.73×
19LufthansaTravel & Leisure1.68×
20BauhausShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Africa audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.32×
Career OrientationPOWER1.29×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Africa audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
SustainabilityBALANCE0.90×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Africa have in Germany?

South Africa has an estimated audience of 1,648,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of South Africa fans?

45.1% of South Africa fans are female, 54.9% are male, with an average age of 39.2 years.

03

Which brands do South Africa fans like most?

South Africa fans show strongest brand affinity for Imdb (9.6×), Kate Winslet (6.35×), and Africa (4.13×) over the country average.

04

Where do South Africa fans live in Germany?

South Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do South Africa fans also like?

Beyond South Africa itself, the audience over-indexes on Kate Winslet (6.35×), Africa (4.13×), Nigeria (5.73×), and Airbnb (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See South Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →