Botswana Audience in Germany
Botswana has an estimated audience of 388,189 people in Germany. 45.4% are female, 54.6% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pantsuit, Unique Gifts, Product design, Medieval fantasy, Stradivarius.
The average Botswana fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pantsuit, Unique Gifts, Product design, with strongest over-indexing on Pantsuit (13.7× the country average). Demographically, the Botswana audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Botswana fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 43.3 |
| Estimated audience size | 388,189 |
Audience persona
The typical Botswana fan in Germany is balanced, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Pantsuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,354 | 1.12× |
| Bayern | 72,110 | 1.16× |
| Baden-Württemberg | 58,943 | 1.11× |
| Niedersachsen | 40,442 | 1.07× |
| Hessen | 35,726 | 1.21× |
| Berlin | 21,475 | 1.24× |
| Sachsen | 18,390 | 0.97× |
| Rheinland-Pfalz | 18,017 | 0.93× |
| Schleswig-Holstein | 13,271 | 0.95× |
| Brandenburg | 10,950 | 0.91× |
| Hamburg | 10,075 | 1.15× |
| Thüringen | 8,175 | 0.83× |
| Sachsen-Anhalt | 7,750 | 0.77× |
| Mecklenburg-Vorpommern | 6,038 | 0.81× |
| Saarland | 3,569 | 0.75× |
| Bremen | 3,414 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantsuit | 13.7× | Fashion & Accessoires |
| Unique Gifts | 2.14× | Shopping |
| Product design | 2.48× | Business & Career |
| Medieval fantasy | 15.89× | Literature |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 2.03× | Kids & Family |
| Haberler | 1.57× | News |
| Preacher (comics) | 7.5× | Literature |
| Isha Yoga | 10.7× | Sports |
| Christmas Gift | 1.83× | Kids & Family |
| 3D printing | 2.21× | Technology & Electronics |
| Kodi (software) | 2.93× | Technology & Electronics |
| Urban horticulture | 1.75× | Home & Garden |
| Hypertext | 2.82× | Technology & Electronics |
| Hückelhoven | 7.21× | Travel & Leisure |
| India Hicks | 19.6× | Fashion & Accessoires |
| Corona (band) | 2.06× | Music & Radio |
| Voter registration | 15.67× | Politics & Society |
| Este, Veneto | 1.99× | Travel & Leisure |
| Esra Erol | 4.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.99 |
| Spirituality | BALANCE | 1.64 |
| Pet Ownership | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.51 |
| Extroversion | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 23.2% |
| United States | 16.5% |
| Zambia | 6.6% |
See Botswana audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Botswana have in Germany?
Botswana has an estimated audience of 388,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Botswana fans?
45.4% of Botswana fans are female, 54.6% are male, with an average age of 43.3 years.
Which brands do Botswana fans like most?
Botswana fans show strongest brand affinity for Pantsuit (13.7×), Unique Gifts (2.14×), and Product design (2.48×) over the country average.
Where do Botswana fans live in Germany?
Botswana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,354), Bayern (reach 72,110), and Baden-Württemberg (reach 58,943). These three regions account for the largest share of the active audience.
What other brands do Botswana fans also like?
Beyond Botswana itself, the audience over-indexes on Unique Gifts (2.14×), Product design (2.48×), Medieval fantasy (15.89×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Botswana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.