Hindi Audience in Germany
Hindi has an estimated audience of 722,439 people in Germany. 50.8% are female, 49.2% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Urdu, Marathi language, Mumbai, Urdu poetry, Indian Premier League.
The average Hindi fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Urdu, Marathi language, Mumbai, with strongest over-indexing on Urdu (53.95× the country average). Demographically, the Hindi audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hindi fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.2 |
| Estimated audience size | 722,439 |
Audience persona
The typical Hindi fan in Germany is balanced, around 32.2 years old, with strong Travelling tendencies and a notable affinity for Urdu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,880 | 1.06× |
| Hessen | 145,404 | 2.64× |
| Baden-Württemberg | 105,253 | 1.07× |
| Bayern | 105,192 | 0.91× |
| Berlin | 59,438 | 1.84× |
| Niedersachsen | 56,157 | 0.8× |
| Rheinland-Pfalz | 32,472 | 0.9× |
| Sachsen | 24,162 | 0.68× |
| Schleswig-Holstein | 19,788 | 0.76× |
| Hamburg | 17,520 | 1.07× |
| Brandenburg | 15,261 | 0.68× |
| Sachsen-Anhalt | 11,724 | 0.63× |
| Thüringen | 10,489 | 0.57× |
| Mecklenburg-Vorpommern | 7,685 | 0.56× |
| Bremen | 6,970 | 1.13× |
| Saarland | 6,258 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urdu | 53.95× | Politics & Society |
| Marathi language | 87.95× | Politics & Society |
| Mumbai | 30.39× | Travel & Leisure |
| Urdu poetry | 54.73× | Literature |
| Indian Premier League | 16.4× | Sports |
| Kyrgyzstan | 42.53× | Travel & Leisure |
| Telugu language | 69.36× | Politics & Society |
| Zoom (TV channel) | 20.04× | Technology & Electronics |
| Indonesian language | 55.06× | Politics & Society |
| Priyanka Chopra | 31.81× | Movies & TV |
| Indian Premier League | 27.13× | Sports |
| Thai language | 29.15× | Politics & Society |
| Aishwarya Rai Bachchan | 36.56× | Fashion & Accessoires |
| Gabon | 58.02× | Travel & Leisure |
| Hrithik Roshan | 46.51× | Movies & TV |
| Mozambique | 28.62× | Travel & Leisure |
| Kolkata Knight Riders | 35.54× | Sports |
| Niger | 31.64× | Travel & Leisure |
| Hindustani language | 39.88× | Politics & Society |
| Shah Rukh Khan | 26.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.37 |
| Sustainability | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 43.7% |
| United States | 7.3% |
| Pakistan | 3.4% |
See Hindi audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Hindi have in Germany?
Hindi has an estimated audience of 722,439 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Hindi fans?
50.8% of Hindi fans are female, 49.2% are male, with an average age of 32.2 years.
Which brands do Hindi fans like most?
Hindi fans show strongest brand affinity for Urdu (53.95×), Marathi language (87.95×), and Mumbai (30.39×) over the country average.
Where do Hindi fans live in Germany?
Hindi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,880), Hessen (reach 145,404), and Baden-Württemberg (reach 105,253). These three regions account for the largest share of the active audience.
What other brands do Hindi fans also like?
Beyond Hindi itself, the audience over-indexes on Marathi language (87.95×), Mumbai (30.39×), Urdu poetry (54.73×), and Indian Premier League (16.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hindi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.