A data profile of the people who buy, follow and care about Hindi in India — modelled from more than twelve digital signal sources. Hindi has an estimated audience of 31,594,748 people in India.
The average Hindi fan in India is 31.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Bihar, Maharashtra.
Top brand affinities include Hindustani language, Urdu, Urdu poetry, with strongest over-indexing on Hindustani language (1.51× the country average).
Demographically, the Hindi audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hindi fan in India is more male, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Hindustani language.
The key figures that characterise the Hindi profile in India.
25.6% are female, 74.4% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 31.8 |
| Estimated audience size | 31,594,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Hindi audience comes from India.
| Country | Share |
|---|---|
| India | 43.7% |
| United States | 7.3% |
| Pakistan | 3.4% |
Where the Hindi audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~1.5M | 2.44× | |
| 02 | Uttar Pradesh | ~3M | 1.97× | |
| 03 | Madhya Pradesh | ~1M | 1.90× | |
| 04 | Jharkhand | ~400K | 1.38× | |
| 05 | Rajasthan | ~1M | 1.34× | |
| 06 | Chhattisgarh | ~300K | 1.34× | |
| 07 | Assam | ~400K | 1.28× | |
| 08 | Gujarat | ~1M | 1.15× | |
| 09 | Odisha | ~400K | 1.11× | |
| 10 | Uttarakhand | ~200K | 1.11× | |
| 11 | Punjab (region) | ~400K | 1.06× | |
| 12 | Haryana | ~400K | 1.06× | |
| 13 | Himachal Pradesh | ~100K | 1.04× | |
| 14 | West Bengal | ~1M | 1.03× | |
| 15 | Tripura | ~40K | 0.96× | |
| 16 | Maharashtra | ~1.5M | 0.94× | |
| 17 | Karnataka | ~700K | 0.87× | |
| 18 | Andhra Pradesh | ~300K | 0.85× | |
| 19 | Telangana | ~300K | 0.77× | |
| 20 | Goa | ~20K | 0.70× | |
| 21 | Arunachal Pradesh | ~10K | 0.70× | |
| 22 | Manipur | ~20K | 0.61× | |
| 23 | Jammu and Kashmir | ~90K | 0.60× | |
| 24 | Tamil Nadu | ~400K | 0.59× | |
| 25 | Kerala | ~300K | 0.56× | |
| 26 | Nagaland | ~10K | 0.54× | |
| 27 | Meghalaya | ~20K | 0.52× | |
| 28 | Sikkim | ~7K | 0.49× | |
| 29 | Mizoram | ~8K | 0.37× |
The strongest cross-interests of the Hindi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pep Boys | Shopping | 3.41× | ||
| 02 | Hindi languages | Politics & Society | 2.09× | ||
| 03 | Gulzar | Literature | 1.95× | ||
| 04 | Hindi literature | Literature | 1.67× | ||
| 05 | Extended family | Kids & Family | 1.66× | ||
| 06 | Gender | Politics & Society | 1.63× | ||
| 07 | Clothing in India | Fashion & Accessoires | 1.62× | ||
| 08 | Urdu poetry | Literature | 1.61× | ||
| 09 | Ayesha Takia | Movies & TV | 1.59× | ||
| 10 | Data compression | Technology & Electronics | 1.59× | ||
| 11 | International | Politics & Society | 1.57× | ||
| 12 | Bhopal | Travel & Leisure | 1.57× | ||
| 13 | Urdu | Politics & Society | 1.56× | ||
| 14 | Genetics | Kids & Family | 1.55× | ||
| 15 | NOISY | Music & Radio | 1.55× | ||
| 16 | Mobile operating system | Technology & Electronics | 1.54× | ||
| 17 | Frock | Fashion & Accessoires | 1.53× | ||
| 18 | Arbaaz Khan (Indian actor) | Movies & TV | 1.52× | ||
| 19 | Hindustani language | Politics & Society | 1.51× | ||
| 20 | Amplifier | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.09× | |
| Community Orientation | OPEN | 1.08× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Hindi has an estimated audience of 31,594,748 people in India, concentrated in Uttar Pradesh and Bihar.
25.6% of Hindi fans are female, 74.4% are male, with an average age of 31.8 years.
Hindi fans show strongest brand affinity for Hindustani language (1.51×), Urdu (1.56×), and Urdu poetry (1.61×) over the country average.
Hindi fans in India are most concentrated in Uttar Pradesh (reach ~3M), Bihar (reach ~1.5M), and Maharashtra (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Hindi itself, the audience over-indexes on Urdu (1.56×), Urdu poetry (1.61×), Clothing in India (1.62×), and Gender (1.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hindi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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