A data profile of the people who buy, follow and care about International in India — modelled from more than twelve digital signal sources. International has an estimated audience of 3,114,616 people in India.
International has an estimated audience of 3,114,616 people in India. 21.0% are female, 79.0% are male, average age 31.3. Top brand affinities: Hindi, Hindustan, Psychology, Wikipedia, Radio.
Top brand affinities include Hindi, Hindustan, Psychology, with strongest over-indexing on Hindi (1.57× the country average).
Demographically, the International audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical International fan in India is more male, around 31.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Hindi.
The key figures that characterise the International profile in India.
21.0% are female, 79.0% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 31.3 |
| Estimated audience size | 3,114,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide International audience comes from India.
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.4% |
| United Kingdom | 4.1% |
The strongest cross-interests of the International audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Globalization | Politics & Society | 3.30× | ||
| 02 | Hindustan | Politics & Society | 3.18× | ||
| 03 | United Nations | Politics & Society | 2.40× | ||
| 04 | Political science | Business & Career | 2.10× | ||
| 05 | Volunteering | Politics & Society | 1.99× | ||
| 06 | Wikipedia | Internet & Social Media | 1.98× | ||
| 07 | Philanthropy | Arts & Culture | 1.92× | ||
| 08 | Katrina Kaif | Movies & TV | 1.75× | ||
| 09 | Innovation | Business & Career | 1.74× | ||
| 10 | Himalayas | Travel & Leisure | 1.74× | ||
| 11 | Anthropology | Business & Career | 1.70× | ||
| 12 | Handball | Sports | 1.68× | ||
| 13 | Psychology | Business & Career | 1.64× | ||
| 14 | Buddhism | Health | 1.58× | ||
| 15 | Hindi | Politics & Society | 1.57× | ||
| 16 | Radio | Technology & Electronics | 1.54× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.52× | ||
| 18 | Nonprofit organization | Politics & Society | 1.51× | ||
| 19 | Activism | Politics & Society | 1.50× | ||
| 20 | Social media marketing | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Social Media Usage | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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