A data profile of the people who buy, follow and care about Buddhism in India — modelled from more than twelve digital signal sources. Buddhism has an estimated audience of 7,223,819 people in India.
The average Buddhism fan in India is 33.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Peacemaker, Dinamalar, Manorama Online, with strongest over-indexing on Peacemaker (2.87× the country average).
Demographically, the Buddhism audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Buddhism fan in India is more male, around 33.3 years old, with strong Spirituality tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Buddhism profile in India.
24.6% are female, 75.4% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 33.3 |
| Estimated audience size | 7,223,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Buddhism audience comes from India.
| Country | Share |
|---|---|
| United States | 10.1% |
| India | 7.5% |
| Vietnam | 7.4% |
Where the Buddhism audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~9K | 2.73× | |
| 02 | Arunachal Pradesh | ~10K | 2.48× | |
| 03 | Tripura | ~20K | 1.87× | |
| 04 | Nagaland | ~7K | 1.36× | |
| 05 | Mizoram | ~6K | 1.30× | |
| 06 | Meghalaya | ~9K | 1.23× | |
| 07 | Assam | ~90K | 1.20× | |
| 08 | Maharashtra | ~400K | 1.15× | |
| 09 | Manipur | ~10K | 1.13× | |
| 10 | Himachal Pradesh | ~30K | 0.96× | |
| 11 | Jammu and Kashmir | ~30K | 0.84× | |
| 12 | Goa | ~6K | 0.84× | |
| 13 | Odisha | ~60K | 0.81× | |
| 14 | Karnataka | ~100K | 0.77× | |
| 15 | Telangana | ~80K | 0.77× | |
| 16 | West Bengal | ~200K | 0.73× | |
| 17 | Uttarakhand | ~20K | 0.70× | |
| 18 | Andhra Pradesh | ~60K | 0.69× | |
| 19 | Jharkhand | ~40K | 0.68× | |
| 20 | Kerala | ~70K | 0.64× | |
| 21 | Punjab (region) | ~60K | 0.63× | |
| 22 | Chhattisgarh | ~30K | 0.63× | |
| 23 | Madhya Pradesh | ~80K | 0.62× | |
| 24 | Tamil Nadu | ~100K | 0.61× | |
| 25 | Bihar | ~90K | 0.61× | |
| 26 | Uttar Pradesh | ~200K | 0.58× | |
| 27 | Haryana | ~50K | 0.53× | |
| 28 | Gujarat | ~90K | 0.46× | |
| 29 | Rajasthan | ~70K | 0.46× |
The strongest cross-interests of the Buddhism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whispers | Music & Radio | 4.63× | ||
| 02 | Dinamalar | News | 3.45× | ||
| 03 | Oneindia Tamil | News | 3.18× | ||
| 04 | Manorama Online | News | 3.09× | ||
| 05 | Tamil literature | Literature | 3.00× | ||
| 06 | Peacemaker | Movies & TV | 2.87× | ||
| 07 | Malayala Manorama | News | 2.69× | ||
| 08 | Mathrubhumi | News | 2.67× | ||
| 09 | Kinesiology | Health | 2.15× | ||
| 10 | England cricket team | Sports | 1.95× | ||
| 11 | Malayalam | Politics & Society | 1.90× | ||
| 12 | Bhojpuri language | Politics & Society | 1.79× | ||
| 13 | Ethnic groups | Politics & Society | 1.72× | ||
| 14 | Art film | Movies & TV | 1.69× | ||
| 15 | Television network | Movies & TV | 1.69× | ||
| 16 | Radio | Technology & Electronics | 1.64× | ||
| 17 | Tamil cinema | Movies & TV | 1.58× | ||
| 18 | Digital television | Movies & TV | 1.57× | ||
| 19 | Geography | Business & Career | 1.57× | ||
| 20 | Video hosting service | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.42× | |
| Tradition | CONSERVATISM | 1.19× | |
| Need for Security | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.39× | |
| Individualism | JOY | 0.48× | |
| Design Affinity | PREMIUM | 0.50× |
Buddhism has an estimated audience of 7,223,819 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.6% of Buddhism fans are female, 75.4% are male, with an average age of 33.3 years.
Buddhism fans show strongest brand affinity for Peacemaker (2.87×), Dinamalar (3.45×), and Manorama Online (3.09×) over the country average.
Buddhism fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Buddhism itself, the audience over-indexes on Dinamalar (3.45×), Manorama Online (3.09×), Oneindia Tamil (3.18×), and Mathrubhumi (2.67×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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