A data profile of the people who buy, follow and care about Mathrubhumi in India — modelled from more than twelve digital signal sources. Mathrubhumi has an estimated audience of 6,861,640 people in India.
Mathrubhumi has an estimated audience of 6,861,640 people in India. 29.1% are female, 70.9% are male, average age 38.7. Top brand affinities: Online newspaper, Judaism, FIFA World Cup, Sevilla FC, Harry Styles.
Top brand affinities include Online newspaper, Judaism, FIFA World Cup, with strongest over-indexing on Online newspaper (3.93× the country average).
Demographically, the Mathrubhumi audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Mathrubhumi fan in India is more male, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Mathrubhumi profile in India.
29.1% are female, 70.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 38.7 |
| Estimated audience size | 6,861,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Mathrubhumi audience comes from India.
| Country | Share |
|---|---|
| India | 42.9% |
| United Arab Emirates | 25.0% |
| Qatar | 5.0% |
The strongest cross-interests of the Mathrubhumi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletic Bilbao | Sports | 18.59× | ||
| 02 | Sevilla FC | Sports | 16.34× | ||
| 03 | Judaism | Politics & Society | 15.63× | ||
| 04 | Karim Benzema | Sports | 15.27× | ||
| 05 | Paul Pogba | Sports | 14.93× | ||
| 06 | Harry Styles | Music & Radio | 12.99× | ||
| 07 | Aston Villa F.C. | Sports | 11.88× | ||
| 08 | BMW Z4 | Cars & Mobility | 11.81× | ||
| 09 | Chicago Bulls | Sports | 11.69× | ||
| 10 | Modern Family | Movies & TV | 7.26× | ||
| 11 | Atlético Madrid | Sports | 7.22× | ||
| 12 | Paris Saint-Germain | Sports | 5.59× | ||
| 13 | Hypermarket | Shopping | 4.51× | ||
| 14 | Online newspaper | News | 3.93× | ||
| 15 | Manchester City F.C. | Sports | 3.60× | ||
| 16 | Videography | Internet & Social Media | 3.41× | ||
| 17 | UEFA Champions League | Sports | 2.56× | ||
| 18 | Radio | Technology & Electronics | 2.09× | ||
| 19 | Religion | Business & Career | 1.97× | ||
| 20 | FIFA World Cup | Sports | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 4.94× | |
| Community Orientation | OPEN | 1.56× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mathrubhumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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