Rascasse Audience Intelligence

Mathrubhumi Audience in United States

A data profile of the people who buy, follow and care about Mathrubhumi in United States — modelled from more than twelve digital signal sources. Mathrubhumi has an estimated audience of 492,168 people in United States.

#1193among Website / Newspaper / Magazine in United States#303in News

The average Mathrubhumi fan in United States is 38.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Etihad Airways, Hinduism, Live television, with strongest over-indexing on Etihad Airways (45.6× the country average).

Demographically, the Mathrubhumi audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mathrubhumi fan in United States is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Etihad Airways.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mathrubhumi profile in United States.

Audience size
492K
in United States
Gender
48.8%♀
51.2% male
Age
38.5
average years
Country rank
#37009
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mathrubhumi

48.8% are female, 51.2% are male, average age 38.5.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Mathrubhumi audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.5
Estimated audience size492,168
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Mathrubhumi audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3923%
40-4920%
50+18%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Mathrubhumi audience comes from United States.

Worldwide audience distribution share by country for Mathrubhumi
CountryShare
India42.9%
United Arab Emirates25.0%
Qatar5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mathrubhumi audience in United States is strongest.

Fig. 05

Top regions by affinity

Mathrubhumi fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K3.14×
02Illinois~40K2.34×
03New Jersey~30K2.28×
04New York~60K2.18×
05Maryland~20K2.18×
06Massachusetts~20K2.09×
07Connecticut~10K2.05×
08Washington~20K1.75×
09Georgia~20K1.68×
10Pennsylvania~20K1.56×
11Arkansas~6K1.45×
12Virginia~20K1.44×
13California~70K1.37×
14Florida~40K1.35×
15New Mexico~3K1.22×
16Michigan~10K1.21×
17Rhode Island~2K1.21×
18New Hampshire~2K1.16×
19Oklahoma~6K1.12×
20Minnesota~7K1.03×
21Delaware~1K1.03×
22Colorado~7K0.97×
23Kansas~4K0.97×
24North Carolina~10K0.95×
25Missouri~7K0.90×
26Wisconsin~6K0.89×
27Idaho~2K0.86×
28Washington, District of Columbia~1K0.86×
29South Dakota<1K0.82×
30Vermont<1K0.80×
31Alaska<1K0.79×
32Oregon~4K0.77×
33North Dakota<1K0.73×
34Ohio~10K0.69×
35Arizona~6K0.68×
36Montana<1K0.68×
37Indiana~6K0.67×
38Iowa~3K0.67×
39Maine~1K0.67×
40Louisiana~4K0.66×
41Nebraska~2K0.66×
42West Virginia~1K0.64×
43Hawaii~1K0.60×
44Mississippi~2K0.58×
45South Carolina~4K0.55×
46Alabama~4K0.55×
47Utah~2K0.52×
48Tennessee~5K0.49×
49Kentucky~3K0.49×
50Nevada~2K0.46×
Fig. 06

Affinity by region

Affinity by region — Mathrubhumi, United States
0.46×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mathrubhumi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mathrubhumi audience
#·InterestCategoryAffinity×
01Etihad AirwaysTravel & Leisure45.60×
02Burj KhalifaTravel & Leisure15.83×
03LufthansaTravel & Leisure14.50×
04HinduismPolitics & Society14.04×
05EVA AirTravel & Leisure13.94×
06Turkish AirlinesTravel & Leisure13.60×
07Cricket World CupSports13.33×
08RonaldinhoSports11.66×
09Air CanadaTravel & Leisure10.56×
10United States national football teamSports9.67×
11Live televisionMovies & TV8.82×
12DubaiTravel & Leisure8.36×
13Travel literatureTravel & Leisure7.93×
14Bollywood moviesMovies & TV6.79×
15Film scoreMusic & Radio6.39×
16BuddhismHealth6.13×
17ForbesBusiness & Career4.26×
18TV game showsMovies & TV3.32×
19FIFA World CupSports2.04×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mathrubhumi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mathrubhumi audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.83×
PatriotismCONSERVATISM2.58×
TravellingTHRILL2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mathrubhumi audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.67×
DIY MentalityTHRILL0.77×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mathrubhumi have in United States?

Mathrubhumi has an estimated audience of 492,168 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mathrubhumi fans?

48.8% of Mathrubhumi fans are female, 51.2% are male, with an average age of 38.5 years.

03

Which brands do Mathrubhumi fans like most?

Mathrubhumi fans show strongest brand affinity for Etihad Airways (45.6×), Hinduism (14.04×), and Live television (8.82×) over the country average.

04

Where do Mathrubhumi fans live in United States?

Mathrubhumi fans in United States are most concentrated in Texas (reach ~100K), California (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mathrubhumi fans also like?

Beyond Mathrubhumi itself, the audience over-indexes on Hinduism (14.04×), Live television (8.82×), Bollywood movies (6.79×), and Lufthansa (14.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Mathrubhumi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mathrubhumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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