Rascasse Audience Intelligence

Live television Audience in United States

A data profile of the people who buy, follow and care about Live television in United States — modelled from more than twelve digital signal sources. Live television has an estimated audience of 21,405,592 people in United States.

#1030among Topic in United States#99in Movies & TV

The average Live television fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FIFA World Cup 2026, NFL, News broadcasting, with strongest over-indexing on FIFA World Cup 2026 (1.56× the country average).

Demographically, the Live television audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Live television fan in United States is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup 2026.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Live television profile in United States.

Audience size
21.4M
in United States
Gender
46.5%♀
53.5% male
Age
40.9
average years
Country rank
#1504
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Live television fans

46.5% are female, 53.5% are male, average age 40.9.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Live television audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.9
Estimated audience size21,405,592
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Live television audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Live television audience comes from United States.

Worldwide audience distribution share by country for Live television
CountryShare
United States21.8%
India7.9%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Live television audience in United States is strongest.

Fig. 05

Top regions by affinity

Live television fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M1.81×
02Washington, District of Columbia~90K1.39×
03Illinois~900K1.32×
04Florida~2M1.28×
05New Jersey~700K1.26×
06California~3M1.21×
07Oregon~300K1.17×
08Georgia~800K1.16×
09Texas~2M1.15×
10Nevada~200K1.13×
11Louisiana~300K1.10×
12Kentucky~300K1.10×
13Virginia~600K1.09×
14Washington~500K1.09×
15Mississippi~200K1.09×
16Massachusetts~500K1.08×
17Pennsylvania~800K1.07×
18Rhode Island~70K1.07×
19Maryland~400K1.06×
20Connecticut~200K1.06×
21New Mexico~100K1.05×
22North Carolina~700K1.03×
23South Carolina~300K1.02×
24Kansas~200K1.02×
25Delaware~60K1.02×
26Ohio~700K1.00×
27Alabama~300K0.99×
28Michigan~500K0.97×
29Indiana~400K0.97×
30West Virginia~90K0.94×
31North Dakota~40K0.94×
32Tennessee~400K0.92×
33Missouri~300K0.92×
34Oklahoma~200K0.92×
35Arkansas~200K0.92×
36New Hampshire~80K0.92×
37Arizona~400K0.90×
38Minnesota~300K0.88×
39Colorado~300K0.87×
40South Dakota~40K0.86×
41Vermont~30K0.86×
42Nebraska~90K0.84×
43Maine~60K0.84×
44Alaska~40K0.83×
45Hawaii~80K0.82×
46Wisconsin~300K0.81×
47Iowa~100K0.81×
48Utah~100K0.73×
49Idaho~80K0.72×
50Montana~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Live television, United States
0.72×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Live television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Live television audience
#·InterestCategoryAffinity×
01News broadcastingBusiness & Career2.18×
02Breaking newsMovies & TV2.04×
03BroadcastingMovies & TV2.00×
04AutoZoneCars & Mobility1.98×
05Ultimate Fighting ChampionshipSports1.95×
06PowerballGames1.94×
07Wells FargoBusiness & Career1.91×
08Local newsNews1.80×
09GamblingGames1.80×
10T-MobileTechnology & Electronics1.75×
11Video on demandMovies & TV1.68×
12InsuranceBusiness & Career1.63×
13Mitch McConnellPolitics & Society1.60×
14FIFA World Cup 2026Sports1.56×
15American AirlinesTravel & Leisure1.56×
16Streaming mediaTechnology & Electronics1.54×
17NFLSports1.53×
18Current eventsArts & Culture1.53×
19XInternet & Social Media1.53×
20CNNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Live television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Live television audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Risk AppetiteTHRILL1.46×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Live television audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.78×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Live television have in United States?

Live television has an estimated audience of 21,405,592 people in United States, concentrated in California and New York.

02

What is the gender split and age of Live television fans?

46.5% of Live television fans are female, 53.5% are male, with an average age of 40.9 years.

03

Which brands do Live television fans like most?

Live television fans show strongest brand affinity for FIFA World Cup 2026 (1.56×), NFL (1.53×), and News broadcasting (2.18×) over the country average.

04

Where do Live television fans live in United States?

Live television fans in United States are most concentrated in California (reach ~3M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Live television fans also like?

Beyond Live television itself, the audience over-indexes on NFL (1.53×), News broadcasting (2.18×), Breaking news (2.04×), and Current events (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Live television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Live television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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