Live television Audience in United States

Live television logo

Live television has an estimated audience of 21,405,592 people in United States. 46.5% are female, 53.5% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Fox News Channel, News broadcasting, Breaking news, Current events, Broadcasting.

The average Live television fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fox News Channel, News broadcasting, Breaking news, with strongest over-indexing on Fox News Channel (1.76× the country average). Demographically, the Live television audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Live television fans

Demographic split for Live television audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.9
Estimated audience size21,405,592

Audience persona

The typical Live television fan in United States is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Live television in United States
RegionReachAffinity
California3,015,4351.28×
New York2,367,8851.98×
Texas2,117,6091.15×
Florida1,937,0861.34×
Illinois1,022,6731.43×
Georgia792,3251.2×
Pennsylvania781,7541.08×
New Jersey725,4961.33×
North Carolina714,8821.11×
Ohio684,1211.04×
Virginia586,9981.13×
Michigan576,2611.03×
Washington484,2081.13×
Massachusetts463,5021.1×
Arizona410,9010.94×
Tennessee396,6890.92×
Maryland380,7551.03×
Indiana377,0550.96×
South Carolina348,5641.08×
Missouri327,2890.95×
Oregon305,7551.25×
Louisiana303,5451.1×
Kentucky299,4011.12×
Alabama291,9840.98×
Colorado287,3390.85×
Minnesota286,4610.93×
Wisconsin255,6380.79×
Nevada238,2161.15×
Oklahoma225,4060.95×
Connecticut224,4301.05×
Mississippi176,6151×
Arkansas165,0780.94×
Kansas159,0690.94×
Iowa130,7070.74×
Utah128,3890.67×
Washington, District of Columbia100,6961.57×
New Mexico92,6340.86×
West Virginia85,3840.86×
Nebraska83,7790.78×
Hawaii76,2790.83×
Idaho70,4950.66×
Rhode Island68,7981.01×
New Hampshire66,1800.78×
Maine59,8380.78×
Delaware52,5880.89×
South Dakota38,8320.78×
North Dakota37,8100.86×
Alaska31,0500.68×
Montana30,5290.51×
Vermont30,2940.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Live television audience
BrandAffinityCategory
Fox News Channel1.76×Movies & TV
News broadcasting2.18×Business & Career
Breaking news2.04×Movies & TV
Current events1.53×Arts & Culture
Broadcasting2×Movies & TV
NFL1.53×Sports
X1.53×Internet & Social Media
AutoZone1.98×Cars & Mobility
Wells Fargo1.91×Business & Career
LinkedIn1.74×Internet & Social Media
Powerball1.94×Games
Final Destination2.16×Movies & TV
T-Mobile1.75×Technology & Electronics
CNN1.51×Movies & TV
Local news1.8×News
Insurance1.63×Business & Career
Gambling1.8×Games
Streaming media1.54×Technology & Electronics
Video on demand1.68×Movies & TV
Maya Rudolph6.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Live television audience
TraitClusterScore
Convenience OrientationPREMIUM1.05
Need for SecurityCONSERVATISM1.04
Urban LifestyleOPEN1.01
Quality AwarenessPREMIUM0.97
Career OrientationPOWER0.96
SpiritualityBALANCE0.93

Worldwide distribution

Worldwide audience distribution share by country for Live television
CountryShare
United States21.9%
India7.9%
United Kingdom4.4%

See Live television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Live television have in United States?

Live television has an estimated audience of 21,405,592 people in United States, concentrated in California and New York.

What is the gender split and age of Live television fans?

46.5% of Live television fans are female, 53.5% are male, with an average age of 40.9 years.

Which brands do Live television fans like most?

Live television fans show strongest brand affinity for Fox News Channel (1.76×), News broadcasting (2.18×), and Breaking news (2.04×) over the country average.

Where do Live television fans live in United States?

Live television fans in United States are most concentrated in California (reach 3,015,435), New York (reach 2,367,885), and Texas (reach 2,117,609). These three regions account for the largest share of the active audience.

What other brands do Live television fans also like?

Beyond Live television itself, the audience over-indexes on News broadcasting (2.18×), Breaking news (2.04×), Current events (1.53×), and Broadcasting (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Live television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.